Market Cap
$177.9M
BZUN
Baozun Inc.
$3.14 ▲ +2.28%
Prev close $3.07Market cap$177.9M
ConsensusStrong Buy
12-mo target$4.58 (+46.0%)
▲ Bullish
Analyst conviction 9/10
Insider Buying Cluster (2 insiders)High Impact Filing (7/10)9 New Institutional Positions9 Institutional Exits Consumer & Retail
Snapshot
The big-picture read on BZUN right now — valuation, ownership and activity at a glance.
Cap Size
Micro Cap
Analyst Consensus
Strong Buy (85%)
Inst. Holders
50 funds
Inst. Value
$29.3M
Inst. Activity
9 buys / 9 sells
Insider Activity
$1.3M buy / $0.00 sell
Insider Net $
$1.3M
SEC Reports
20
Price chart 30d +11.3%
Daily candles (open–high–low–close) with volume. Green = up day, red = down day.
No data for this timeframe.
Vol
Recent activity
The latest filings, insider trades, analyst actions, press and options flow — newest first.
Sep 21, 2026 Insider
Qiu Wenbin bought 6,900 shares
Chief Executive Officer @ $2.85 ($19.7K)
Sep 18, 2026 Insider
Qiu Wenbin bought 7,000 shares
Chief Executive Officer @ $2.88 ($20.2K)
Sep 17, 2026 Insider
Sep 3, 2026 SEC Qiu Wenbin bought 7,100 shares
Chief Executive Officer @ $2.84 ($20.2K)
Baozun Inc. filed a routine monthly return with the Hong Kong Stock Exchange for August 2026, reporting a de minimis net
6-K — Impact 2/10
Baozun Inc. filed a 6-K reporting the grant of 852,000 restricted share units (RSUs) under its 2022 share incentive plan
6-K — Impact 2/10
Aug 27, 2026 earnings_calendar
Aug 5, 2026 SEC BZUN Q2 2026 Earnings Scheduled — 2026-08-27
Baozun Inc. filed a routine monthly return with the Hong Kong Stock Exchange for July 2026, reporting zero changes in au
6-K — Impact 2/10
Jun 30, 2026 Inst.
ARROWSTREET CAPITAL, LIMITED PARTNERSHIP — DOUBLED
890,508 shares ($2.5M)
Analyst ratings buy % +10.4%
How Wall Street rates the stock today, and the latest firm-by-firm actions.
85% rate it Buy or better · 13 analysts
Recent analyst actions
| Date | Firm | Action | Rating | Firm rating |
|---|---|---|---|---|
| Aug 28, 2026 | CLSA | UPGRADE | Outperform | 50% |
Monthly consensus history
| Period | Str. Buy | Buy | Hold | Sell | Str. Sell | Buy % | Distribution |
|---|---|---|---|---|---|---|---|
| Sep 1, 2026 | 6 | 5 | 2 | 0 | 0 | 85% | |
| Aug 1, 2026 | 6 | 4 | 3 | 0 | 0 | 77% | |
| Jul 1, 2026 | 6 | 4 | 3 | 0 | 0 | 77% | |
| Jun 1, 2026 | 6 | 4 | 3 | 0 | 0 | 77% | |
| May 1, 2026 | 6 | 4 | 3 | 0 | 0 | 77% | |
| Apr 1, 2026 | 5 | 5 | 3 | 0 | 0 | 77% | |
| Mar 1, 2026 | 6 | 4 | 3 | 0 | 0 | 77% | |
| Feb 1, 2026 | 6 | 4 | 3 | 0 | 0 | 77% |
Price targets
Where 7 covering analysts think BZUN trades over the next 12 months.
$4.58 +46.0% upside Strong Buy
Current$3.14 Low$2.91 Median$4.25 High$5.97 7 analysts
$2.91$5.97
Analyst rating None as of Oct 2, 2026
Reports & filings
AI-scored summaries of recent SEC filings and press releases, with sentiment and impact.
20 SEC filing reports analyzed · 6 bullish, 0 bearish, 0 mixed, 14 neutral · avg impact 3.3/10.
NEUTRAL6-K2/10
Baozun Inc. filed a routine monthly return with the Hong Kong Stock Exchange for August 2026, report
Sep 3, 2026
NEUTRAL6-K2/10
Baozun Inc. filed a 6-K reporting the grant of 852,000 restricted share units (RSUs) under its 2022
Aug 28, 2026
NEUTRAL6-K2/10
Baozun Inc. filed a routine monthly return with the Hong Kong Stock Exchange for July 2026, reportin
Aug 5, 2026
NEUTRALCLUSTER3/10
Two C-suite insiders at Baozun Inc. made open-market purchases totaling $81K over a 7-day window, in
Jun 25, 2026
Upcoming & catalyst events
Scheduled dates plus disclosed catalysts — earnings, dividends, enforcement, FDA and clinical-trial events. Colored dot = impact.
Aug 27, 2026
earnings_calendar
BZUN Q2 2026 Earnings Scheduled — 2026-08-27
May 20, 2026
earnings_calendar
BZUN Q1 2026 Earnings Scheduled — 2026-05-20
Mar 25, 2026
earnings_calendar
BZUN Q4 2025 Earnings After Market Close — 2026-03-25
Earnings estimates
Forecast earnings per share and revenue by period — and whether estimates are rising.
| Period | EPS Est. | Range | Growth | 30d Rev | Up/Dn | Revenue | # |
|---|---|---|---|---|---|---|---|
| Current Q | $0.00 | $0.00–$0.00 | — | — | — | $2.3B | — |
| Next Q | $0.00 | $0.00–$0.00 | — | — | — | $0.0B | — |
| Current FY | $3.55 | $2.04–$4.62 | 367.3% | +13.6% | 2↑ 0↓ | $10.8B | 5 |
| Next FY | $5.85 | $3.65–$7.22 | 64.6% | +18.4% | 2↑ 0↓ | $11.5B | 5 |
Institutional ownership
Which big funds own BZUN (from quarterly 13F filings) and who is adding or trimming.
50 institutional holders with $29.3M total value (10,341,056 shares) as of 2026-Q2. Top holders: SCHRODER, TWO, ARROWSTREET.
Top holders — 2026-Q2
| Fund | Shares | Value | % Tracked | Last move |
|---|---|---|---|---|
| SCHRODER INVESTMENT MANAGEMENT GROUP | 2,414,558 | $6.9M | 23.5% | — |
| TWO SIGMA INVESTMENTS, LP | 1,114,919 | $3.2M | 10.8% | — |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | 890,508 | $2.5M | 8.6% | DOUBLED +135.1% |
| MARSHALL WACE, LLP | 780,391 | $2.2M | 7.5% | ADD +42.3% |
| DIMENSIONAL FUND ADVISORS LP | 568,534 | $1.6M | 5.5% | — |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 552,700 | $1.6M | 5.3% | — |
| MORGAN STANLEY | 526,315 | $1.5M | 5.1% | ADD +50.6% |
| CITADEL ADVISORS LLC | 499,047 | $1.4M | 4.8% | DOUBLED +345.8% |
| D. E. Shaw & Co., Inc. | 313,347 | $886.8K | 3.0% | DOUBLED +247.7% |
| AMERICAN CENTURY COMPANIES INC | 256,300 | $725.3K | 2.5% | — |
Recent position changes
| Fund | Action | Prev | Current | Change | Value |
|---|---|---|---|---|---|
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | DOUBLED | 378,772 | 890,508 | +135.1% | $2.5M |
| MARSHALL WACE, LLP | ADD | 548,415 | 780,391 | +42.3% | $2.2M |
| CITADEL ADVISORS LLC | DOUBLED | 111,944 | 499,047 | +345.8% | $1.4M |
| MILLENNIUM MANAGEMENT LLC | ADD | 82,031 | 159,664 | +94.6% | $451.8K |
| GOLDMAN SACHS GROUP INC | DOUBLED | 28,322 | 154,544 | +445.7% | $437.4K |
| Qube Research & Technologies Ltd | TRIM | 195,596 | 130,688 | -33.2% | $369.8K |
| UBS Group AG | TRIM | 155,091 | 102,511 | -33.9% | $290.1K |
| Centiva Capital, LP | DOUBLED | 31,640 | 85,084 | +168.9% | $240.8K |
| GROUP ONE TRADING LLC | TRIM | 74,500 | 46,466 | -37.6% | $131.5K |
| BNP PARIBAS FINANCIAL MARKETS | TRIM | 45,499 | 32,284 | -29.0% | $91.4K |
Insider activity
Buying and selling by company executives and directors (SEC Form 4).
7 insiders, 50 transactions. Net $1.3M — $1.3M bought, $0.00 sold.
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Sep 21, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 6,900 | $2.85 | $19.7K |
| Sep 18, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 7,000 | $2.88 | $20.2K |
| Sep 17, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 7,100 | $2.84 | $20.2K |
| Sep 16, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 7,300 | $2.74 | $20.0K |
| Sep 15, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 7,300 | $2.72 | $19.9K |
| Sep 15, 2026 | Wu Junhua | Chief Strategy Officer | BUY | 13,900 | $2.73 | $37.9K |
| Sep 14, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 7,300 | $2.74 | $20.0K |
| Sep 2, 2026 | Wu Junhua | Chief Strategy Officer | BUY | 13,500 | $2.85 | $38.5K |
| Aug 28, 2026 | Yu Bin Helen | Director | EXERCISE | 5,603 | — | — |
| Aug 28, 2026 | Yu Bin Helen | Director | EXERCISE | 16,809 | — | — |
Short interest & halts
FINRA semi-monthly short positions, Reg SHO threshold status, and recent trading halts for BZUN.
Shares short
617,184
Settlement Sep 15, 2026
Change vs prior
+0.8%
Semi-monthly cycle
Days to cover
4.5
At avg daily volume
Of shares outstanding
≈1.1%
Estimate — not % of float
All BZUN filing & press-release reports (27)
- 6-K reportSep 3, 2026
- 6-K reportAug 28, 2026
- 6-K reportAug 5, 2026
- CLUSTER reportJun 25, 2026
- CLUSTER reportJun 17, 2026
- CLUSTER reportJun 15, 2026
- CLUSTER reportJun 9, 2026
- CLUSTER reportJun 5, 2026
- CLUSTER reportJun 3, 2026
- 6-K reportJun 2, 2026
- CLUSTER reportJun 1, 2026
- 6-K reportMay 21, 2026
- 6-K reportMay 15, 2026
- 6-K reportMay 8, 2026
- 6-K reportMay 7, 2026
- 6-K reportApr 24, 2026
- 6-K reportApr 23, 2026
- 20-F reportApr 23, 2026
- CLUSTER reportApr 21, 2026
- CLUSTER reportApr 17, 2026
- CLUSTER reportApr 15, 2026
- CLUSTER reportApr 14, 2026
- CLUSTER reportApr 13, 2026
- CLUSTER reportApr 10, 2026
- 6-K reportApr 9, 2026
- CLUSTER reportApr 9, 2026
- 6-K reportMar 30, 2026