The dollar amount is too small to be a material signal. Monitor for larger insider purchases or a material corporate event (earnings, restructuring) that could justify a more significant read. The 30-day prior insider activity of $320K in buys suggests a pattern of small accumulations, not a conviction signal.
Price Chart
Executive Summary
Two C-suite insiders at Baozun Inc. made open-market purchases totaling $81K over a 7-day window, including the CEO and CSO. This cluster of insider buying at a $167M market cap represents ~0.05% of market cap, which is below the 0.1% materiality threshold. The historical calibration shows strong past performance for bullish calls on this ticker, but the absolute dollar amount is too small to be a material signal.
Key Financial Metrics
Key Facts
- CEO Qiu Wenbin purchased 10,000 shares at $2.81 for $28,100 on 2026-06-22
- CSO Wu Junhua purchased 18,500 shares at $2.84 for $52,540 on 2026-06-17
- Total insider buying of $81K represents ~0.05% of BZUN's $167M market cap
- Both transactions are open-market purchases (code P), not grants or exercises
Financial Impact
Insider purchases of $81K are trivial relative to $167M market cap (0.05%)
Risk Factors
- Insider buying at 0.05% of market cap is statistically noise — no material signal
- No accompanying material corporate event or catalyst identified in the filing window
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-BZUN-1782370794127 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 3, 2026 29d ago | 6-K | $2.79 $2.73 | ▼ −2.15% | ▼ −1.00% | $3.13 (+12.37%) |
Aug 28, 2026 5w ago | 6-K | $3.02 $2.87 | ▼ −4.97% | ▼ −5.08% | $3.13 (+3.81%) |
Aug 5, 2026 8w ago | 6-K | $2.96 $2.82 | ▼ −4.73% | ▼ −5.08% | $3.13 (+5.91%) |
Jun 24, 2026 14w ago | Insider Cluster | $2.88 $2.90 | ▲ +0.69% | ▼ −1.01% | $3.13 (+8.85%) |
Jun 17, 2026 15w ago | Insider Cluster | $2.74 $2.88 | ▲ +5.11% | ▲ +6.15% | $3.13 (+14.42%) |
Jun 15, 2026 15w ago | Insider Cluster | $2.75 $2.72 | ▼ −1.09% | ▲ +0.29% | $3.13 (+14.00%) |
Jun 9, 2026 16w ago | Insider Cluster | $2.64 $2.75 | ▲ +4.17% | ▲ +1.75% | $3.13 (+18.75%) |
Jun 5, 2026 17w ago | Insider Cluster | $2.65 $2.75 | ▲ +3.77% | ▲ +3.20% | $3.13 (+18.30%) |
Jun 3, 2026 17w ago | Insider Cluster | $2.64 $2.59 | ▼ −1.89% | ▲ +1.93% | $3.13 (+18.75%) |
Jun 2, 2026 17w ago | 6-K | $2.68 $2.64 | ▼ −1.49% | ▲ +1.47% | $3.13 (+16.98%) |
US Market Status
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