Insider Cluster (2 insiders) ·Filed Apr 13, 2026

BZUN

Baozun Inc.
BULLISH
Impact 6/10
Horizonweeks Processed5mo ago
Insider cluster: 2 insiders, $78K total
Actionable Insight ▲ Bullish

The concentrated buying by both the CEO and Chief Strategy Officer signals strong internal confidence. Traders should monitor next earnings for potential upward revisions or strategic updates that may justify this sentiment.

DirectionBullish
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d
BZUN ▲ +9.27% at T+60d
LONG call ✓ call won +9.27% · α vs SPY +0.34% · entry $2.59 → $2.83
Entry anchored
Apr 10, 03:59 PM ET
via exchange tick
T+1d
+1.16%
call +1.16% · α -0.05%
$2.62
settled 6mo ago
T+5d
+20.85%
call +20.85% · α +17.55%
$3.13
settled 6mo ago
T+20d
+4.25%
call +4.25% · α -3.48%
$2.70
settled 5mo ago
T+60d
+9.27%
call +9.27% · α +0.34%
$2.83
settled 3mo ago

Price Chart

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Executive Summary

Baozun Inc. CEO Qiu Wenbin and Chief Strategy Officer Wu Junhua collectively purchased $78,000 worth of shares in open-market transactions over the past week, marking a notable insider buying cluster. The purchases suggest confidence in the company's prospects amid a broader pattern of recent insider accumulation.

Key Financial Metrics

Direction
buying
Total Value
$78.0K
Insiders
2

Key Facts

  • CEO Qiu Wenbin purchased 16,000 shares at $3.14 per share ($50,240) on April 17, 2026.
  • Chief Strategy Officer Wu Junhua bought 11,100 shares at $2.49 per share ($27,639) on April 13, 2026.
  • Total insider cluster value: $78,000 over a 7-day window, with all transactions being open-market buys.
  • Recent 30-day insider activity shows 10 buys totaling $321,000, indicating sustained executive confidence.

Financial Impact

$78,000 in open-market purchases, representing 0.043% of the $181M market cap — modest but meaningful insider conviction.

insider ownershipmarket sentiment

Risk Factors

  • The total dollar value remains below 0.1% of market cap, limiting immediate market impact.
  • Stock price volatility could erode gains if broader sector weakness persists.

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-BZUN-1776766584995
27 reports for BZUN
Performance horizon
100% Hit rate 10 of 10 directional calls best @ T+5▲ +29.75%Apr 10, 2026
Filters
Rows
Reports for BZUN — sortable, filterable
TypeNow
Sep 3, 2026
29d ago
6-K
NEUTRAL ★ 2/10
$2.79 $2.73▼ −2.15%▼ −1.00%$3.13 (+12.37%)
Aug 28, 2026
5w ago
6-K
NEUTRAL ★ 2/10
$3.02 $2.87▼ −4.97%▼ −5.08%$3.13 (+3.81%)
Aug 5, 2026
8w ago
6-K
NEUTRAL ★ 2/10
$2.96 $2.82▼ −4.73%▼ −5.08%$3.13 (+5.91%)
Jun 24, 2026
14w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.88 $2.90▲ +0.69%▼ −1.01%$3.13 (+8.85%)
Jun 17, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.74 $2.88▲ +5.11%▲ +6.15%$3.13 (+14.42%)
Jun 15, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.75 $2.72▼ −1.09%▲ +0.29%$3.13 (+14.00%)
Jun 9, 2026
16w ago
Insider Cluster
BULLISH ★ 4/10
$2.64 $2.75▲ +4.17%▲ +1.75%$3.13 (+18.75%)
Jun 5, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.65 $2.75▲ +3.77%▲ +3.20%$3.13 (+18.30%)
Jun 3, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.64 $2.59▼ −1.89%▲ +1.93%$3.13 (+18.75%)
Jun 2, 2026
17w ago
6-K
NEUTRAL ★ 2/10
$2.68 $2.64▼ −1.49%▲ +1.47%$3.13 (+16.98%)
Showing 10 of 27

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Report published Apr 21, 2026