Insider Cluster (2 insiders) ·Filed Apr 13, 2026

BZUN

Baozun Inc.
BULLISH
Impact 6/10
Horizondays Processed5mo ago
Insider cluster: 2 insiders, $58K total
Actionable Insight ▲ Bullish

Traders should view this sustained insider buying — especially by the CEO — as a vote of confidence. Monitor for further purchases or a potential press release. Given the small market cap, even modest insider accumulation can signal material conviction.

DirectionBullish
Confidencehigh
Horizondays
Final — all horizons settled through T+60d ⚠ clustered
BZUN ▲ +9.27% at T+60d
LONG call ✓ call won +9.27% · α vs SPY +0.34% · entry $2.59 → $2.83
Entry anchored
Apr 10, 03:59 PM ET
via exchange tick
T+1d
+1.16%
call +1.16% · α -0.05%
$2.62
settled 6mo ago
T+5d
+20.85%
call +20.85% · α +17.55%
$3.13
settled 6mo ago
T+20d
+4.25%
call +4.25% · α -3.48%
$2.70
settled 5mo ago
T+60d
+9.27%
call +9.27% · α +0.34%
$2.83
settled 3mo ago

Price Chart

Loading chart...

Executive Summary

Baozun Inc. executives Qiu Wenbin (CEO) and Wu Junhua (Chief Strategy Officer) collectively purchased $140,886 in stock over the past five days, with both insiders actively buying shares on multiple dates. The cluster represents a clear signal of confidence from top leadership amid a recent run of insider buying.

Key Financial Metrics

Direction
buying
Total Value
$140.9K
Insiders
2

Key Facts

  • CEO Qiu Wenbin purchased 47,650 shares for $120,442 across four separate transactions between April 9 and 14, 2026.
  • Chief Strategy Officer Wu Junhua purchased 16,456 shares for $40,492 in two transactions on April 10 and 13.
  • Total insider buying in the last 7 days: $140,886 across 6 open-market purchases.
  • Total cluster value represents approximately 0.09% of the $151M market cap — modest but meaningful for a small-cap stock.
  • All transactions were open-market purchases (code P), indicating direct capital commitment.

Financial Impact

$140,886 in insider buying over 6 days

insider sentimentmarket confidence

Risk Factors

  • The total dollar amount, while notable, is still less than 0.1% of market cap and may not move the stock materially on its own.
  • No public disclosure of why insiders are buying — could be opportunistic rather than fundamental.

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-BZUN-1776249046649
27 reports for BZUN
Performance horizon
100% Hit rate 10 of 10 directional calls best @ T+5▲ +29.75%Apr 10, 2026
Filters
Rows
Reports for BZUN — sortable, filterable
TypeNow
Sep 3, 2026
29d ago
6-K
NEUTRAL ★ 2/10
$2.79 $2.73▼ −2.15%▼ −1.00%$3.13 (+12.37%)
Aug 28, 2026
5w ago
6-K
NEUTRAL ★ 2/10
$3.02 $2.87▼ −4.97%▼ −5.08%$3.13 (+3.81%)
Aug 5, 2026
8w ago
6-K
NEUTRAL ★ 2/10
$2.96 $2.82▼ −4.73%▼ −5.08%$3.13 (+5.91%)
Jun 24, 2026
14w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.88 $2.90▲ +0.69%▼ −1.01%$3.13 (+8.85%)
Jun 17, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.74 $2.88▲ +5.11%▲ +6.15%$3.13 (+14.42%)
Jun 15, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.75 $2.72▼ −1.09%▲ +0.29%$3.13 (+14.00%)
Jun 9, 2026
16w ago
Insider Cluster
BULLISH ★ 4/10
$2.64 $2.75▲ +4.17%▲ +1.75%$3.13 (+18.75%)
Jun 5, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.65 $2.75▲ +3.77%▲ +3.20%$3.13 (+18.30%)
Jun 3, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.64 $2.59▼ −1.89%▲ +1.93%$3.13 (+18.75%)
Jun 2, 2026
17w ago
6-K
NEUTRAL ★ 2/10
$2.68 $2.64▼ −1.49%▲ +1.47%$3.13 (+16.98%)
Showing 10 of 27

US Market Status

Market Open — Closes in 2h 19m

Subscribe to SecBot

Get Real-Time SEC Filing Intelligence

Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.

Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access
Report published Apr 15, 2026