The insider buying is too small to drive a re-rating. Monitor for any upcoming earnings or strategic announcements that could justify the purchases. The stock's historical negative drift suggests continued caution.
Price Chart
Executive Summary
Baozun's CEO and Chief Strategy Officer made open-market purchases totaling ~$102K over three days, representing a trivial 0.064% of the $160M market cap. While C-suite cluster buys are typically amplified signals, the absolute dollar amount is too small to be material, especially given the stock's persistent negative drift (0% win rate on prior reports).
Key Financial Metrics
Key Facts
- CEO Qiu Wenbin purchased 20,000 shares ($53,600) on June 9-10 at $2.64-$2.72.
- CSO Wu Junhua purchased 18,000 shares ($48,420) on June 11 at $2.69.
- Total insider purchases: $102,020, or ~0.064% of market cap.
- All transactions were open-market buys (code P) — no 10b5-1 plan indicated.
Financial Impact
Negligible — $102K is 0.064% of $160M market cap.
Risk Factors
- Insider buys may be routine portfolio rebalancing, not a signal of near-term upside.
- Stock has underperformed significantly (avg -6.6% T+20 on prior reports).
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-BZUN-1781518798359 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 3, 2026 29d ago | 6-K | $2.79 $2.73 | ▼ −2.15% | ▼ −1.00% | $3.13 (+12.37%) |
Aug 28, 2026 5w ago | 6-K | $3.02 $2.87 | ▼ −4.97% | ▼ −5.08% | $3.13 (+3.81%) |
Aug 5, 2026 8w ago | 6-K | $2.96 $2.82 | ▼ −4.73% | ▼ −5.08% | $3.13 (+5.91%) |
Jun 24, 2026 14w ago | Insider Cluster | $2.88 $2.90 | ▲ +0.69% | ▼ −1.01% | $3.13 (+8.85%) |
Jun 17, 2026 15w ago | Insider Cluster | $2.74 $2.88 | ▲ +5.11% | ▲ +6.15% | $3.13 (+14.42%) |
Jun 15, 2026 15w ago | Insider Cluster | $2.75 $2.72 | ▼ −1.09% | ▲ +0.29% | $3.13 (+14.00%) |
Jun 9, 2026 16w ago | Insider Cluster | $2.64 $2.75 | ▲ +4.17% | ▲ +1.75% | $3.13 (+18.75%) |
Jun 5, 2026 17w ago | Insider Cluster | $2.65 $2.75 | ▲ +3.77% | ▲ +3.20% | $3.13 (+18.30%) |
Jun 3, 2026 17w ago | Insider Cluster | $2.64 $2.59 | ▼ −1.89% | ▲ +1.93% | $3.13 (+18.75%) |
Jun 2, 2026 17w ago | 6-K | $2.68 $2.64 | ▼ −1.49% | ▲ +1.47% | $3.13 (+16.98%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access