6-K ·Filed May 8, 2026

BZUN

Baozun Inc.
NEUTRAL
Impact 2/10
Horizondays Processed4mo ago SEC0001104659-26-057583
Notable filing: 6-K
Actionable Insight • Neutral

This is a routine earnings date notice with no financial content. Monitor the Q1 2026 results release on May 20 for actual performance data, particularly given the prior annual report showed a turnaround to operating profit.

DirectionNeutral
Confidencehigh
Horizondays
Final — all horizons settled through T+60d ⚠ clustered
BZUN ▲ +9.82% at T+60d
NEUTRAL call ✓ call won +9.82% · α vs SPY +4.98% · entry $2.75 → $3.02
Entry anchored
May 7, 03:59 PM ET
via exchange tick
T+1d
-1.82%
call -1.82% · α -2.05%
$2.70
settled 5mo ago
T+5d
-1.82%
call -1.82% · α -3.28%
$2.70
settled 5mo ago
T+20d
-3.64%
call -3.64% · α -3.66%
$2.65
settled 4mo ago
T+60d
+9.82%
call +9.82% · α +4.98%
$3.02
settled 8w ago

Price Chart

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Executive Summary

Baozun Inc. filed a 6-K announcing that its board of directors will meet on May 20, 2026 to approve and release unaudited Q1 2026 financial results. This is a routine scheduling notice with no financial data disclosed.

Key Facts

  • Board meeting scheduled for May 20, 2026 (Hong Kong time) to approve Q1 2026 unaudited results
  • Results will be announced on May 20, 2026 before U.S. market open and after Hong Kong market close
  • Earnings conference call scheduled for 7:30 p.m. Hong Kong time on May 20, 2026
  • No preliminary financial figures or guidance provided in this filing

Financial Impact

No financial data disclosed in this filing

Risk Factors

  • No financial data in this filing to assess performance trajectory
  • Q1 results could deviate from the positive trend seen in the 2025 annual report

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
77% bullish (13 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
6-K Filing (Primary)0001104659-26-057583
Document: tm2614050d1_6k.htm0001104659-26-057583
Document: 0001104659-26-057583-index-headers.html0001104659-26-057583
Document: 0001104659-26-057583-index.html0001104659-26-057583
Document: 0001104659-26-057583.txt0001104659-26-057583
27 reports for BZUN
Performance horizon
100% Hit rate 11 of 11 directional calls best @ T+5▲ +29.75%Apr 10, 2026
Filters
Rows
Reports for BZUN — sortable, filterable
TypeNow
Sep 3, 2026
29d ago
6-K
NEUTRAL ★ 2/10
$2.79 $2.73▼ −2.15%▼ −1.00%$3.13 (+12.37%)
Aug 28, 2026
5w ago
6-K
NEUTRAL ★ 2/10
$3.02 $2.87▼ −4.97%▼ −5.08%$3.13 (+3.81%)
Aug 5, 2026
8w ago
6-K
NEUTRAL ★ 2/10
$2.96 $2.82▼ −4.73%▼ −5.08%$3.13 (+5.91%)
Jun 24, 2026
14w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.88 $2.90▲ +0.69%▼ −1.01%$3.13 (+8.85%)
Jun 17, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.74 $2.88▲ +5.11%▲ +6.15%$3.13 (+14.42%)
Jun 15, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.75 $2.72▼ −1.09%▲ +0.29%$3.13 (+14.00%)
Jun 9, 2026
16w ago
Insider Cluster
BULLISH ★ 4/10
$2.64 $2.75▲ +4.17%▲ +1.75%$3.13 (+18.75%)
Jun 5, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.65 $2.75▲ +3.77%▲ +3.20%$3.13 (+18.30%)
Jun 3, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.64 $2.59▼ −1.89%▲ +1.93%$3.13 (+18.75%)
Jun 2, 2026
17w ago
6-K
NEUTRAL ★ 2/10
$2.68 $2.64▼ −1.49%▲ +1.47%$3.13 (+16.98%)
Showing 10 of 27

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