Insider Cluster (2 insiders) ·Filed Apr 2, 2026

BZUN

Baozun Inc.
BULLISH
Impact 6/10
Horizondays Processed5mo ago
Insider cluster: 2 insiders, $104K total
Actionable Insight ▲ Bullish

The concentrated buying by top executives, especially the CEO, suggests strong confidence in near-term fundamentals or potential catalysts. Traders should monitor for upcoming earnings or strategic announcements.

DirectionBullish
Confidencehigh
Horizondays
Final — all horizons settled through T+60d ⚠ clustered
BZUN ▲ +12.30% at T+60d
LONG call ✓ call won +12.30% · α vs SPY -1.86% · entry $2.52 → $2.83
Entry anchored
Apr 1, 03:59 PM ET
via exchange tick
T+1d
+0.79%
call +0.79% · α +0.32%
$2.54
settled 6mo ago
T+5d
-3.97%
call -3.97% · α -7.59%
$2.42
settled 6mo ago
T+20d
+7.94%
call +7.94% · α -1.94%
$2.72
settled 5mo ago
T+60d
+12.30%
call +12.30% · α -1.86%
$2.83
settled 3mo ago

Price Chart

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Executive Summary

Baozun Inc. insiders, including CEO Qiu Wenbin and Chief Strategy Officer Wu Junhua, collectively purchased $104K worth of stock in open-market transactions over a 7-day period, signaling confidence in the company's prospects. The purchases occurred at prices between $2.47 and $2.58 per share.

Key Financial Metrics

Direction
buying
Total Value
$104.0K
Insiders
2

Key Facts

  • CEO Qiu Wenbin purchased 12,000 shares at $2.51 on April 7, 2026, for a total of $30,120
  • Chief Strategy Officer Wu Junhua bought 30,000 shares at $2.47 on April 2, 2026, totaling $74,100
  • Additional purchase by CEO Qiu Wenbin of 11,600 shares at $2.58 on April 8, not included in the formal cluster window but part of ongoing buying trend
  • Total insider buying in the last 7 days amounts to $168K across two executives

Financial Impact

$168K in insider purchases over 7 days, representing 0.11% of market cap

insider ownershipmarket sentiment

Risk Factors

  • Small absolute dollar amount relative to overall market cap limits impact
  • No accompanying fundamental news released, leaving rationale for purchases speculative

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-BZUN-1775730726362
27 reports for BZUN
Performance horizon
100% Hit rate 10 of 10 directional calls best @ T+5▲ +29.75%Apr 10, 2026
Filters
Rows
Reports for BZUN — sortable, filterable
TypeNow
Sep 3, 2026
29d ago
6-K
NEUTRAL ★ 2/10
$2.79 $2.73▼ −2.15%▼ −1.00%$3.13 (+12.37%)
Aug 28, 2026
5w ago
6-K
NEUTRAL ★ 2/10
$3.02 $2.87▼ −4.97%▼ −5.08%$3.13 (+3.81%)
Aug 5, 2026
8w ago
6-K
NEUTRAL ★ 2/10
$2.96 $2.82▼ −4.73%▼ −5.08%$3.13 (+5.91%)
Jun 24, 2026
14w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.88 $2.90▲ +0.69%▼ −1.01%$3.13 (+8.85%)
Jun 17, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.74 $2.88▲ +5.11%▲ +6.15%$3.13 (+14.42%)
Jun 15, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.75 $2.72▼ −1.09%▲ +0.29%$3.13 (+14.00%)
Jun 9, 2026
16w ago
Insider Cluster
BULLISH ★ 4/10
$2.64 $2.75▲ +4.17%▲ +1.75%$3.13 (+18.75%)
Jun 5, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.65 $2.75▲ +3.77%▲ +3.20%$3.13 (+18.30%)
Jun 3, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.64 $2.59▼ −1.89%▲ +1.93%$3.13 (+18.75%)
Jun 2, 2026
17w ago
6-K
NEUTRAL ★ 2/10
$2.68 $2.64▼ −1.49%▲ +1.47%$3.13 (+16.98%)
Showing 10 of 27

US Market Status

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Report published Apr 9, 2026