Insider buying at the C-suite level, especially by the CEO and Chief Strategy Officer, signals confidence in Baozun's prospects. Traders should watch for follow-on buying or commentary around next earnings.
Price Chart
Executive Summary
Two Baozun executives, including CEO Qiu Wenbin and Chief Strategy Officer Wu Junhua, collectively purchased $108,378 in stock over two days in early April 2026. This insider buying follows a recent pattern of modest open-market purchases by company leaders.
Key Financial Metrics
Key Facts
- CEO Qiu Wenbin purchased 23,600 shares for $60,048 over two days (April 7–8, 2026) at an average price of $2.54.
- Chief Strategy Officer Wu Junhua purchased 30,886 shares for $78,450.44 on April 8, 2026 at $2.54 per share.
- Total insider buying in the 7-day cluster: $108,378 across two insiders.
- All transactions were open-market purchases (Form 4 code 'P'), indicating direct confidence in the company.
Financial Impact
$108,378 in insider purchases, representing 0.07% of the $149M market cap
Risk Factors
- The total dollar amount is relatively small (under 0.1% of market cap), so while positive, it's not a strong signal of material non-public optimism.
- No disclosed lock-up periods or long-term commitment accompanying the purchases.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-BZUN-1775816337024 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 3, 2026 29d ago | 6-K | $2.79 $2.73 | ▼ −2.15% | ▼ −1.00% | $3.13 (+12.37%) |
Aug 28, 2026 5w ago | 6-K | $3.02 $2.87 | ▼ −4.97% | ▼ −5.08% | $3.13 (+3.81%) |
Aug 5, 2026 8w ago | 6-K | $2.96 $2.82 | ▼ −4.73% | ▼ −5.08% | $3.13 (+5.91%) |
Jun 24, 2026 14w ago | Insider Cluster | $2.88 $2.90 | ▲ +0.69% | ▼ −1.01% | $3.13 (+8.85%) |
Jun 17, 2026 15w ago | Insider Cluster | $2.74 $2.88 | ▲ +5.11% | ▲ +6.15% | $3.13 (+14.42%) |
Jun 15, 2026 15w ago | Insider Cluster | $2.75 $2.72 | ▼ −1.09% | ▲ +0.29% | $3.13 (+14.00%) |
Jun 9, 2026 16w ago | Insider Cluster | $2.64 $2.75 | ▲ +4.17% | ▲ +1.75% | $3.13 (+18.75%) |
Jun 5, 2026 17w ago | Insider Cluster | $2.65 $2.75 | ▲ +3.77% | ▲ +3.20% | $3.13 (+18.30%) |
Jun 3, 2026 17w ago | Insider Cluster | $2.64 $2.59 | ▼ −1.89% | ▲ +1.93% | $3.13 (+18.75%) |
Jun 2, 2026 17w ago | 6-K | $2.68 $2.64 | ▼ −1.49% | ▲ +1.47% | $3.13 (+16.98%) |
US Market Status
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