6-K ·Filed May 7, 2026

BZUN

Baozun Inc.
NEUTRAL
Impact 2/10
Horizonimmediate Processed4mo ago SEC0001104659-26-056757
Notable filing: 6-K
Actionable Insight • Neutral

Routine administrative filing with no trading signal. The RSU vesting pattern is consistent with normal equity compensation cycles. No action required.

DirectionNeutral
Confidencehigh
Horizonimmediate
Final — all horizons settled through T+60d ⚠ clustered
BZUN ▲ +9.06% at T+60d
NEUTRAL call ✓ call won +9.06% · α vs SPY +5.22% · entry $2.76 → $3.01
Entry anchored
May 6, 04:10 PM ET
via exchange tick
T+1d
-0.36%
call -0.36% · α -1.19%
$2.75
settled 5mo ago
T+5d
0.00%
call 0.00% · α -1.50%
$2.76
settled 5mo ago
T+20d
-4.35%
call -4.35% · α -7.48%
$2.64
settled 4mo ago
T+60d
+9.06%
call +9.06% · α +5.22%
$3.01
settled 8w ago

Price Chart

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Executive Summary

Baozun Inc. filed a routine monthly return with the Hong Kong Stock Exchange detailing minor share movements in April 2026. The filing reflects the vesting of 68,550 restricted share units (RSUs) under existing incentive plans, with a corresponding reduction in treasury shares, resulting in no net change to total issued shares. This is an administrative compliance filing with no material financial impact.

Key Facts

  • Filed monthly return for April 2026 with HKEX on May 7, 2026
  • Total issued shares unchanged at 174,284,503 (Class A + Class B)
  • Net increase of 68,550 Class A issued shares from RSU vesting, offset by equal reduction in treasury shares
  • No new share options, warrants, or convertibles issued during the month
  • Public float requirement confirmed as complied with
  • Authorized share capital unchanged at $50,000

Financial Impact

Negligible — 68,550 shares issued represent ~0.04% of total issued shares, with no net dilution

shares outstanding

Risk Factors

  • None from this filing

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
77% bullish (13 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
6-K Filing (Primary)0001104659-26-056757
Document: tm2613916d1_6k.htm0001104659-26-056757
Document: 0001104659-26-056757-index-headers.html0001104659-26-056757
Document: 0001104659-26-056757-index.html0001104659-26-056757
Document: 0001104659-26-056757.txt0001104659-26-056757
27 reports for BZUN
Performance horizon
100% Hit rate 11 of 11 directional calls best @ T+5▲ +29.75%Apr 10, 2026
Filters
Rows
Reports for BZUN — sortable, filterable
TypeNow
Sep 3, 2026
29d ago
6-K
NEUTRAL ★ 2/10
$2.79 $2.73▼ −2.15%▼ −1.00%$3.13 (+12.37%)
Aug 28, 2026
5w ago
6-K
NEUTRAL ★ 2/10
$3.02 $2.87▼ −4.97%▼ −5.08%$3.13 (+3.81%)
Aug 5, 2026
8w ago
6-K
NEUTRAL ★ 2/10
$2.96 $2.82▼ −4.73%▼ −5.08%$3.13 (+5.91%)
Jun 24, 2026
14w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.88 $2.90▲ +0.69%▼ −1.01%$3.13 (+8.85%)
Jun 17, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.74 $2.88▲ +5.11%▲ +6.15%$3.13 (+14.42%)
Jun 15, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.75 $2.72▼ −1.09%▲ +0.29%$3.13 (+14.00%)
Jun 9, 2026
16w ago
Insider Cluster
BULLISH ★ 4/10
$2.64 $2.75▲ +4.17%▲ +1.75%$3.13 (+18.75%)
Jun 5, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.65 $2.75▲ +3.77%▲ +3.20%$3.13 (+18.30%)
Jun 3, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.64 $2.59▼ −1.89%▲ +1.93%$3.13 (+18.75%)
Jun 2, 2026
17w ago
6-K
NEUTRAL ★ 2/10
$2.68 $2.64▼ −1.49%▲ +1.47%$3.13 (+16.98%)
Showing 10 of 27

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