The open-market purchases by both the CEO and CSO signal insider conviction at current levels but are too small relative to market cap to be a standalone catalyst. Monitor the next 10-Q for any fundamental improvement that would validate this accumulation — if revenue/EPS continue to disappoint, the buys are merely noise.
Price Chart
Executive Summary
Baozun CEO Qiu Wenbin and CSO Wu Junhua collectively purchased $76K of stock in small open-market buys over five trading days. At a $159M market cap, the cluster is 0.05% — well below the 0.1% materiality floor, making it a routine signal of alignment rather than a catalyst.
Key Financial Metrics
Key Facts
- CEO Qiu Wenbin made four separate open-market purchases totaling 40,000 shares at ~$2.67-$2.79/share for $109K.
- CSO Wu Junhua made one open-market purchase of 18,000 shares at $2.69 for $48K.
- Total cluster value is $157K — approximately 0.1% of the $159M market cap.
- The cluster is a pure open-market buy with no non-cash transactions.
- 30-day trailing insider activity shows 10 buys totaling $292K, continuing a pattern of insider accumulation.
Financial Impact
$157K in insider purchases over 7 days, representing ~0.1% of market cap
Risk Factors
- Cluster size is economically negligible at 0.05% of market cap — insufficient to move the stock.
- No knowledge of any underlying catalyst — the buys may be routine diversification or 10b5-1 plan buys.
- BZUN has declined significantly; insider buys could be 'value trap' buying without a turnaround.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-BZUN-1781697027046 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 3, 2026 29d ago | 6-K | $2.79 $2.73 | ▼ −2.15% | ▼ −1.00% | $3.13 (+12.37%) |
Aug 28, 2026 5w ago | 6-K | $3.02 $2.87 | ▼ −4.97% | ▼ −5.08% | $3.13 (+3.81%) |
Aug 5, 2026 8w ago | 6-K | $2.96 $2.82 | ▼ −4.73% | ▼ −5.08% | $3.13 (+5.91%) |
Jun 24, 2026 14w ago | Insider Cluster | $2.88 $2.90 | ▲ +0.69% | ▼ −1.01% | $3.13 (+8.85%) |
Jun 17, 2026 15w ago | Insider Cluster | $2.74 $2.88 | ▲ +5.11% | ▲ +6.15% | $3.13 (+14.42%) |
Jun 15, 2026 15w ago | Insider Cluster | $2.75 $2.72 | ▼ −1.09% | ▲ +0.29% | $3.13 (+14.00%) |
Jun 9, 2026 16w ago | Insider Cluster | $2.64 $2.75 | ▲ +4.17% | ▲ +1.75% | $3.13 (+18.75%) |
Jun 5, 2026 17w ago | Insider Cluster | $2.65 $2.75 | ▲ +3.77% | ▲ +3.20% | $3.13 (+18.30%) |
Jun 3, 2026 17w ago | Insider Cluster | $2.64 $2.59 | ▼ −1.89% | ▲ +1.93% | $3.13 (+18.75%) |
Jun 2, 2026 17w ago | 6-K | $2.68 $2.64 | ▼ −1.49% | ▲ +1.47% | $3.13 (+16.98%) |
US Market Status
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