CEO Qiu Wenbin made four open-market purchases totaling $107K over the past week, and CSO Wu Junhua added $54K, forming a small insider buying cluster at Baozun. While the combined $161K is only ~0.1% of market cap, the fact that both the CEO and CSO are buying in the open market is a modestly bullish signal, especially given the stock's weak recent history and the company's small $156M market cap. The cluster suggests insiders see value at current depressed levels near $2.65.
Price Chart
Executive Summary
CEO Qiu Wenbin made four open-market purchases totaling $107K over the past week, and CSO Wu Junhua added $54K, forming a small insider buying cluster at Baozun. While the combined $161K is only ~0.1% of market cap, the fact that both the CEO and CSO are buying in the open market is a modestly bullish signal, especially given the stock's weak recent history and the company's small $156M market cap. The cluster suggests insiders see value at current depressed levels near $2.65.
Key Financial Metrics
Key Facts
- CEO Qiu Wenbin bought 40,000 shares total ($107K) over four consecutive trading days ($2.63-$2.77).
- CSO Wu Junhua bought 20,000 shares at $2.70 ($54K) on June 1.
- Total cluster value: ~$161K, representing ~0.1% of market cap ($156M).
- In the prior 30 days, insiders made 10 buys totaling $317K, extending the buying pattern.
- Historical performance on past BZUN reports is poor (0% win rate at T+20, avg alpha -9.92%).
Financial Impact
Insider purchases total ~$161K, about 0.1% of market cap — modest in absolute terms but notable for a micro-cap.
Risk Factors
- Small dollar amount relative to market cap limits signal strength.
- Historical BZUN reports show persistent negative drift (avg T+20 alpha -9.92%).
- No material operational catalyst disclosed alongside the buys.
- Cluster may be coordinated but remains a small absolute investment.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-BZUN-1781000497410 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 3, 2026 29d ago | 6-K | $2.79 $2.73 | ▼ −2.15% | ▼ −1.00% | $3.13 (+12.37%) |
Aug 28, 2026 5w ago | 6-K | $3.02 $2.87 | ▼ −4.97% | ▼ −5.08% | $3.13 (+3.81%) |
Aug 5, 2026 8w ago | 6-K | $2.96 $2.82 | ▼ −4.73% | ▼ −5.08% | $3.13 (+5.91%) |
Jun 24, 2026 14w ago | Insider Cluster | $2.88 $2.90 | ▲ +0.69% | ▼ −1.01% | $3.13 (+8.85%) |
Jun 17, 2026 15w ago | Insider Cluster | $2.74 $2.88 | ▲ +5.11% | ▲ +6.15% | $3.13 (+14.42%) |
Jun 15, 2026 15w ago | Insider Cluster | $2.75 $2.72 | ▼ −1.09% | ▲ +0.29% | $3.13 (+14.00%) |
Jun 9, 2026 16w ago | Insider Cluster | $2.64 $2.75 | ▲ +4.17% | ▲ +1.75% | $3.13 (+18.75%) |
Jun 5, 2026 17w ago | Insider Cluster | $2.65 $2.75 | ▲ +3.77% | ▲ +3.20% | $3.13 (+18.30%) |
Jun 3, 2026 17w ago | Insider Cluster | $2.64 $2.59 | ▼ −1.89% | ▲ +1.93% | $3.13 (+18.75%) |
Jun 2, 2026 17w ago | 6-K | $2.68 $2.64 | ▼ −1.49% | ▲ +1.47% | $3.13 (+16.98%) |
US Market Status
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