Insider Cluster (2 insiders) ·Filed Jun 1, 2026

BZUN

Baozun Inc.
NEUTRAL
Impact 3/10
Horizonweeks Processed4mo ago
Insider cluster: 2 insiders, $51K total
Actionable Insight • Neutral

The buying is modest and likely reflects routine accumulation rather than a material catalyst. Monitor for future insider activity or earnings updates; the lack of a clear catalyst and historical pattern of neutral-to-negative T+20 outcomes for BZUN suggest no immediate trading action.

DirectionNeutral
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d
BZUN ▲ +4.43% at T+60d
NEUTRAL call ✓ call won +4.43% · α vs SPY +3.20% · entry $2.71 → $2.83
Entry anchored
Jun 1, 2026
via day open
T+1d
-1.11%
call -1.11% · α -1.25%
$2.68
settled 4mo ago
T+5d
-2.21%
call -2.21% · α +0.54%
$2.65
settled 4mo ago
T+20d
+4.43%
call +4.43% · α +5.73%
$2.83
settled 3mo ago
T+60d
+4.43%
call +4.43% · α +3.20%
$2.83
settled 5w ago

Price Chart

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Executive Summary

CEO Qiu Wenbin and CSO Wu Junhua purchased a total of $128K worth of BZUN shares in open-market transactions over four days. While insider buying is generally positive, the total amount represents only ~0.08% of market cap, making it a routine signal rather than a strong conviction vote. Historical calibration suggests that even moderately scored long calls on BZUN have been unreliable at T+20, supporting a neutral read.

Key Financial Metrics

Direction
buying
Total Value
$128.0K
Insiders
2

Key Facts

  • CEO Qiu Wenbin purchased 40,000 shares (~$103K) across four consecutive days (May 26-29)
  • CSO Wu Junhua purchased 10,000 shares ($25.5K) on May 26
  • Total insider purchases: $128K, or ~0.08% of $151M market cap

Financial Impact

Small insider purchases totaling $128K, about 0.08% of market cap

Risk Factors

  • Insider buying volume is too small to signal a meaningful change in fundamentals
  • Recent history shows BZUN filings with similar neutral sentiment underperformed at T+20

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
77% bullish (13 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-BZUN-1780314426217
27 reports for BZUN
Performance horizon
100% Hit rate 11 of 11 directional calls best @ T+5▲ +29.75%Apr 10, 2026
Filters
Rows
Reports for BZUN — sortable, filterable
TypeNow
Sep 3, 2026
29d ago
6-K
NEUTRAL ★ 2/10
$2.79 $2.73▼ −2.15%▼ −1.00%$3.13 (+12.37%)
Aug 28, 2026
5w ago
6-K
NEUTRAL ★ 2/10
$3.02 $2.87▼ −4.97%▼ −5.08%$3.13 (+3.81%)
Aug 5, 2026
8w ago
6-K
NEUTRAL ★ 2/10
$2.96 $2.82▼ −4.73%▼ −5.08%$3.13 (+5.91%)
Jun 24, 2026
14w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.88 $2.90▲ +0.69%▼ −1.01%$3.13 (+8.85%)
Jun 17, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.74 $2.88▲ +5.11%▲ +6.15%$3.13 (+14.42%)
Jun 15, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.75 $2.72▼ −1.09%▲ +0.29%$3.13 (+14.00%)
Jun 9, 2026
16w ago
Insider Cluster
BULLISH ★ 4/10
$2.64 $2.75▲ +4.17%▲ +1.75%$3.13 (+18.75%)
Jun 5, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.65 $2.75▲ +3.77%▲ +3.20%$3.13 (+18.30%)
Jun 3, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.64 $2.59▼ −1.89%▲ +1.93%$3.13 (+18.75%)
Jun 2, 2026
17w ago
6-K
NEUTRAL ★ 2/10
$2.68 $2.64▼ −1.49%▲ +1.47%$3.13 (+16.98%)
Showing 10 of 27

US Market Status

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Report published Jun 1, 2026