6-K ·Filed May 21, 2026

BZUN

Baozun Inc.
NEUTRAL
Impact 2/10
Horizonimmediate Processed4mo ago SEC0001104659-26-064882
Notable filing: 6-K
Actionable Insight • Neutral

No trading action warranted. The RSU grant is routine director compensation with negligible dilution. Monitor the next quarterly filing for any changes in share count or operating performance.

DirectionNeutral
Confidencehigh
Horizonimmediate
Final — all horizons settled through T+60d
BZUN ▲ +8.17% at T+60d
NEUTRAL call ✓ call won +8.17% · α vs SPY +3.87% · entry $2.57 → $2.78
Entry anchored
May 20, 03:59 PM ET
via exchange tick
T+1d
-2.72%
call -2.72% · α -3.17%
$2.50
settled 4mo ago
T+5d
-0.39%
call -0.39% · α -1.99%
$2.56
settled 4mo ago
T+20d
+6.03%
call +6.03% · α +5.70%
$2.73
settled 3mo ago
T+60d
+8.17%
call +8.17% · α +3.87%
$2.78
settled 6w ago

Price Chart

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Executive Summary

Baozun Inc. granted 150,000 RSUs (0.09% of total issued shares) to four directors under the 2022 share incentive plan. The RSUs vest over four years and are part of routine director compensation. This is a standard equity grant with no material financial impact.

Key Facts

  • 150,000 RSUs granted on May 21, 2026, representing 0.09% of total issued shares
  • Grants to three independent directors (42,000 RSUs each) and one executive director (24,000 RSUs)
  • RSUs vest ratably over four years with no purchase price
  • Only 2 shares remain available for future grants under the 2022 Plan
  • No financial assistance provided to grantees

Financial Impact

Dilution of 0.09% of total issued shares, immaterial

dilution

Risk Factors

  • Negligible dilution from RSU vesting over four years

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
77% bullish (13 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
6-K Filing (Primary)0001104659-26-064882
Document: tm2615322d1_6k.htm0001104659-26-064882
Document: 0001104659-26-064882-index-headers.html0001104659-26-064882
Document: 0001104659-26-064882-index.html0001104659-26-064882
Document: 0001104659-26-064882.txt0001104659-26-064882
27 reports for BZUN
Performance horizon
100% Hit rate 11 of 11 directional calls best @ T+5▲ +29.75%Apr 10, 2026
Filters
Rows
Reports for BZUN — sortable, filterable
TypeNow
Sep 3, 2026
29d ago
6-K
NEUTRAL ★ 2/10
$2.79 $2.73▼ −2.15%▼ −1.00%$3.13 (+12.37%)
Aug 28, 2026
5w ago
6-K
NEUTRAL ★ 2/10
$3.02 $2.87▼ −4.97%▼ −5.08%$3.13 (+3.81%)
Aug 5, 2026
8w ago
6-K
NEUTRAL ★ 2/10
$2.96 $2.82▼ −4.73%▼ −5.08%$3.13 (+5.91%)
Jun 24, 2026
14w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.88 $2.90▲ +0.69%▼ −1.01%$3.13 (+8.85%)
Jun 17, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.74 $2.88▲ +5.11%▲ +6.15%$3.13 (+14.42%)
Jun 15, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.75 $2.72▼ −1.09%▲ +0.29%$3.13 (+14.00%)
Jun 9, 2026
16w ago
Insider Cluster
BULLISH ★ 4/10
$2.64 $2.75▲ +4.17%▲ +1.75%$3.13 (+18.75%)
Jun 5, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.65 $2.75▲ +3.77%▲ +3.20%$3.13 (+18.30%)
Jun 3, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.64 $2.59▼ −1.89%▲ +1.93%$3.13 (+18.75%)
Jun 2, 2026
17w ago
6-K
NEUTRAL ★ 2/10
$2.68 $2.64▼ −1.49%▲ +1.47%$3.13 (+16.98%)
Showing 10 of 27

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