Traders should view this as a positive signal, particularly given the CEO's participation and increasing purchase price. While not large enough to move the stock materially, it may support near-term sentiment ahead of potential catalysts.
Price Chart
Executive Summary
Baozun Inc. CEO Qiu Wenbin and Chief Strategy Officer Wu Junhua collectively purchased $77K in shares over a 7-day window, with the CEO buying $50K of that total. This insider buying cluster signals confidence in the company's prospects at a price near recent highs.
Key Financial Metrics
Key Facts
- CEO Qiu Wenbin purchased $49,700 worth of shares on 2026-04-16 at $2.84 per share, following earlier buys at lower prices.
- Chief Strategy Officer Wu Junhua purchased $27,600 in shares on 2026-04-13 at $2.49 per share.
- Total insider buying cluster value is $77,000 over 7 days, all via open-market transactions.
- Insider purchases represent approximately 0.045% of the company's $173M market cap — modest but meaningful for a small-cap stock.
Financial Impact
$77,000 in open-market purchases by two C-suite executives
Risk Factors
- The total dollar amount is relatively small (<0.1% of market cap), limiting its market impact.
- No fundamental business update was disclosed alongside the trades.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-BZUN-1776425615629 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 3, 2026 29d ago | 6-K | $2.79 $2.73 | ▼ −2.15% | ▼ −1.00% | $3.13 (+12.37%) |
Aug 28, 2026 5w ago | 6-K | $3.02 $2.87 | ▼ −4.97% | ▼ −5.08% | $3.13 (+3.81%) |
Aug 5, 2026 8w ago | 6-K | $2.96 $2.82 | ▼ −4.73% | ▼ −5.08% | $3.13 (+5.91%) |
Jun 24, 2026 14w ago | Insider Cluster | $2.88 $2.90 | ▲ +0.69% | ▼ −1.01% | $3.13 (+8.85%) |
Jun 17, 2026 15w ago | Insider Cluster | $2.74 $2.88 | ▲ +5.11% | ▲ +6.15% | $3.13 (+14.42%) |
Jun 15, 2026 15w ago | Insider Cluster | $2.75 $2.72 | ▼ −1.09% | ▲ +0.29% | $3.13 (+14.00%) |
Jun 9, 2026 16w ago | Insider Cluster | $2.64 $2.75 | ▲ +4.17% | ▲ +1.75% | $3.13 (+18.75%) |
Jun 5, 2026 17w ago | Insider Cluster | $2.65 $2.75 | ▲ +3.77% | ▲ +3.20% | $3.13 (+18.30%) |
Jun 3, 2026 17w ago | Insider Cluster | $2.64 $2.59 | ▼ −1.89% | ▲ +1.93% | $3.13 (+18.75%) |
Jun 2, 2026 17w ago | 6-K | $2.68 $2.64 | ▼ −1.49% | ▲ +1.47% | $3.13 (+16.98%) |
US Market Status
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