Insider Cluster (2 insiders) ·Filed Apr 10, 2026

BZUN

Baozun Inc.
BULLISH
Impact 6/10
Horizondays Processed5mo ago
Insider cluster: 2 insiders, $43K total
Actionable Insight ▲ Bullish

The concentrated and repeated open-market purchases by both the CEO and Chief Strategy Officer signal strong confidence in the company's valuation and prospects. Traders should view this as a positive signal, particularly given the participation of top leadership. Monitor for further buying or upcoming earnings for confirmation.

DirectionBullish
Confidencehigh
Horizondays
Final — all horizons settled through T+60d ⚠ clustered
BZUN ▲ +14.88% at T+60d
LONG call ✓ call won +14.88% · α vs SPY +4.55% · entry $2.42 → $2.78
Entry anchored
Apr 9, 03:59 PM ET
via exchange tick
T+1d
+7.02%
call +7.02% · α +6.05%
$2.59
settled 6mo ago
T+5d
+29.75%
call +29.75% · α +25.25%
$3.14
settled 6mo ago
T+20d
+14.05%
call +14.05% · α +5.52%
$2.76
settled 5mo ago
T+60d
+14.88%
call +14.88% · α +4.55%
$2.78
settled 3mo ago

Price Chart

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Executive Summary

Baozun Inc. insiders Qiu Wenbin (CEO) and Wu Junhua (Chief Strategy Officer) collectively purchased over $149K in stock within the past week, including multiple open-market buys at prices between $2.40 and $2.58. This cluster includes repeat purchases by both executives, with the CEO buying 24,050 shares and the CSO buying 46,342 shares in total.

Key Financial Metrics

Direction
buying
Total Value
$199.1K
Insiders
2

Key Facts

  • CEO Qiu Wenbin purchased 24,050 shares across three transactions totaling $80,117 at prices between $2.43 and $2.58
  • Chief Strategy Officer Wu Junhua purchased 46,342 shares in three transactions totaling $118,942 at prices ranging from $2.40 to $2.54
  • Total insider buying in the last 7 days amounts to $199,059 in open-market purchases
  • All transactions are open-market buys (Form 4 code 'P'), indicating direct capital commitment
  • Cluster represents approximately 0.13% of the company's $150M market cap

Financial Impact

$199,059 in insider buying over 7 days (~0.13% of market cap)

insider sentimentmarket confidence

Risk Factors

  • The total dollar amount, while notable, is still under 0.2% of market cap and may not be sufficient to drive sustained momentum
  • No accompanying fundamental news or guidance update is evident from the filings

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-BZUN-1776167258020
27 reports for BZUN
Performance horizon
100% Hit rate 10 of 10 directional calls best @ T+5▲ +20.85%Apr 13, 2026
Filters
Rows
Reports for BZUN — sortable, filterable
TypeNow
Sep 3, 2026
29d ago
6-K
NEUTRAL ★ 2/10
$2.79 $2.73▼ −2.15%▼ −1.00%$3.13 (+12.37%)
Aug 28, 2026
5w ago
6-K
NEUTRAL ★ 2/10
$3.02 $2.87▼ −4.97%▼ −5.08%$3.13 (+3.81%)
Aug 5, 2026
8w ago
6-K
NEUTRAL ★ 2/10
$2.96 $2.82▼ −4.73%▼ −5.08%$3.13 (+5.91%)
Jun 24, 2026
14w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.88 $2.90▲ +0.69%▼ −1.01%$3.13 (+8.85%)
Jun 17, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.74 $2.88▲ +5.11%▲ +6.15%$3.13 (+14.42%)
Jun 15, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.75 $2.72▼ −1.09%▲ +0.29%$3.13 (+14.00%)
Jun 9, 2026
16w ago
Insider Cluster
BULLISH ★ 4/10
$2.64 $2.75▲ +4.17%▲ +1.75%$3.13 (+18.75%)
Jun 5, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.65 $2.75▲ +3.77%▲ +3.20%$3.13 (+18.30%)
Jun 3, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.64 $2.59▼ −1.89%▲ +1.93%$3.13 (+18.75%)
Jun 2, 2026
17w ago
6-K
NEUTRAL ★ 2/10
$2.68 $2.64▼ −1.49%▲ +1.47%$3.13 (+16.98%)
Showing 10 of 27

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Report published Apr 14, 2026