Insider Cluster (2 insiders) ·Filed Jun 5, 2026

BZUN

Baozun Inc.
BULLISH
Impact 5/10
Horizonweeks Processed3mo ago
Insider cluster: 2 insiders, $80K total
Actionable Insight ▲ Bullish

CEO Qiu Wenbin and CSO Wu Junhua made open-market purchases totaling $161,200 over a 7-day window, with the CEO making four separate buys and the CSO one. This cluster of insider buying at a $155M market cap represents ~0.1% of market cap, which is modest but notable given the C-suite participation and the company's small size.

DirectionBullish
Confidencemedium
Horizonweeks
Final — all horizons settled through T+60d
BZUN ▲ +7.17% at T+60d
LONG call ✓ call won +7.17% · α vs SPY +3.17% · entry $2.65 → $2.84
Entry anchored
Jun 5, 2026
via day open
T+1d
+1.13%
call +1.13% · α +0.91%
$2.68
settled 4mo ago
T+5d
+3.77%
call +3.77% · α +3.20%
$2.75
settled 4mo ago
T+20d
+5.28%
call +5.28% · α +3.42%
$2.79
settled 3mo ago
T+60d
+7.17%
call +7.17% · α +3.17%
$2.84
settled 4w ago

Price Chart

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Executive Summary

CEO Qiu Wenbin and CSO Wu Junhua made open-market purchases totaling $161,200 over a 7-day window, with the CEO making four separate buys and the CSO one. This cluster of insider buying at a $155M market cap represents ~0.1% of market cap, which is modest but notable given the C-suite participation and the company's small size.

Key Financial Metrics

Direction
buying
Total Value
$161.2K
Insiders
2

Key Facts

  • CEO Qiu Wenbin purchased 40,000 shares across four transactions totaling $107,200 at prices between $2.63 and $2.73
  • CSO Wu Junhua purchased 20,000 shares for $54,000 at $2.70
  • Total insider buying: $161,200, representing ~0.1% of $155M market cap
  • All transactions were open-market purchases (code P), not grants or exercises
  • No insider sales were reported in the cluster window

Financial Impact

Insider purchases of $161K represent ~0.1% of market cap, modest in absolute terms but significant given the small market cap and C-suite participation

insider ownershipmarket sentiment

Risk Factors

  • Total dollar amount ($161K) is modest relative to market cap, limiting the signal strength
  • No information on whether these purchases were part of a pre-arranged 10b5-1 plan
  • Historical performance on BZUN reports shows mixed T+20 outcomes, with recent neutral reports underperforming

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
77% bullish (13 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-BZUN-1780654632824
27 reports for BZUN
Performance horizon
100% Hit rate 10 of 10 directional calls best @ T+5▲ +29.75%Apr 10, 2026
Filters
Rows
Reports for BZUN — sortable, filterable
TypeNow
Sep 3, 2026
29d ago
6-K
NEUTRAL ★ 2/10
$2.79 $2.73▼ −2.15%▼ −1.00%$3.13 (+12.37%)
Aug 28, 2026
5w ago
6-K
NEUTRAL ★ 2/10
$3.02 $2.87▼ −4.97%▼ −5.08%$3.13 (+3.81%)
Aug 5, 2026
8w ago
6-K
NEUTRAL ★ 2/10
$2.96 $2.82▼ −4.73%▼ −5.08%$3.13 (+5.91%)
Jun 24, 2026
14w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.88 $2.90▲ +0.69%▼ −1.01%$3.13 (+8.85%)
Jun 17, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.74 $2.88▲ +5.11%▲ +6.15%$3.13 (+14.42%)
Jun 15, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$2.75 $2.72▼ −1.09%▲ +0.29%$3.13 (+14.00%)
Jun 9, 2026
16w ago
Insider Cluster
BULLISH ★ 4/10
$2.64 $2.75▲ +4.17%▲ +1.75%$3.13 (+18.75%)
Jun 5, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.65 $2.75▲ +3.77%▲ +3.20%$3.13 (+18.30%)
Jun 3, 2026
17w ago
Insider Cluster
BULLISH ★ 5/10
$2.64 $2.59▼ −1.89%▲ +1.93%$3.13 (+18.75%)
Jun 2, 2026
17w ago
6-K
NEUTRAL ★ 2/10
$2.68 $2.64▼ −1.49%▲ +1.47%$3.13 (+16.98%)
Showing 10 of 27

US Market Status

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Report published Jun 5, 2026