SecBot SecBot

HOG

HARLEY-DAVIDSON, INC.
NYSE· Motorcycles, Bicycles & Parts· Inc. WI· CIK 0000793952 Industrials & Manufacturing
$28.85 −0.11 (−0.38%)
Oct 26 4:00 PM ET · prev $28.96
Market cap
$3.0B
Mid cap
Consensus
Hold
43% Buy or better · 21 analysts
Median target
🔒 Subscribers only
Next earnings
Oct 29
in 2 days
1 year
+6.9%
from $26.98 · Oct 27
30 days
+16.9%
from $24.67
52-week range
$17.19–29.11
−1% from high · low Mar 18
Avg volume 20D
2.03M
shares / day
Short interest
🔒 Subscribers only
Insider net
+$1.4M
5 buyers · 4 sellers · since Feb 9
New fund stakes
0
Q2 2026 13F · 1 exit
Reddit crowd
50°
Neutral · 1 mention this week
SecBot read BULLISH 6 reports · 90 days
Balance 0 bearish · 4 bullish · 1 mixed · 1 neutral oldest → newest, height = score
Avg score ·High conf. 3/6 ·Next Earnings date, Oct 29, 2026
Strongest BULLISH Harley-Davidson reported Q2 2026 EPS of $0.75, a 61.4% beat vs the $0.46 consensus, on revenue that likely…
All reports →

Price

Daily candles with volume. Pins mark insider trades, rating changes, 13F stakes, reports, catalysts and short-interest jumps.

Signal stack

Where each data set points today.

  • InsidersBULLISH

    5 insiders bought $1.9M at an average $23.36. 4 insiders sold $470.3K. Price is 24% above their cost.

  • InstitutionsMIXED

    Q2 2026: 37 added (0 new), 29 trimmed or exited.

  • AnalystsMIXED

    9 of 21 rate it Buy or better.

  • TrendUPTREND

    7% above its 50-day average. New closing high $29.11 on Oct 22.

  • SocialQUIET

    Crowd 50° (neutral) this week from 1 mention: 0 bullish, 0 bearish. No setup call.

Who's buying

13F· Q2 2026
0
new positions
1
exit
FundMoveSharesValue
GEODE CAPITAL MANAGEMENT, LLCADD2,995,865$73.3M
D. E. Shaw & Co., Inc.ADD2,273,686$55.6M
JANE STREET GROUP, LLCDOUBLED2,106,977$51.5M
UBS Group AGTRIM1,946,037$47.6M
NORTHERN TRUST CORPADD1,366,085$33.4M
Trexquant Investment LPDOUBLED1,204,180$29.5M
Bank of New York Mellon CorpTRIM1,158,910$28.3M
GOLDMAN SACHS GROUP INCDOUBLED1,122,571$27.5M

Quarterly 13F filings are due 45 days after each quarter ends.

The Street

21 analysts
Hold 43% rate it Buy or better
Strong Buy4Buy5Hold9Sell3Strong Sell0

Fresh Price Targets

Analyst price targets updated within the last 24 hours are for subscribers only.

Subscribe for Full Access
Recent actions
DateFirmActionRating
Oct 5, 2026Citigroup
UPGRADE
UPGRADEBuy
Sep 8, 2026Citigroup
MAINTAIN
MAINTAINNeutral
Sep 2, 2026UBS
MAINTAIN
MAINTAINNeutral
Aug 17, 2026DA Davidson
MAINTAIN
MAINTAINBuy
Jul 28, 2026Morgan Stanley
MAINTAIN
MAINTAINUnderweight
Jul 24, 2026Baird
MAINTAIN
MAINTAINNeutral
Congressional trades
HOG trades disclosed by members of Congress, with disclosure delay.
2 members · 2 buys / 1 sells
DateMemberTypeAmountDisclosed
Apr 7, 2026
Tim Moore
R· HOUSE· Harley-Davidson Inc
SELL$50,001 - $100,000Apr 28, 2026(21d)
Mar 12, 2026
Timothy Moore
R· HOUSE· Harley-Davidson Inc
BUY$15,001 - $50,000Mar 24, 2026(12d)
Jan 23, 2026
Timothy Moore
R· HOUSE· Harley-Davidson Inc
BUY$15,001 - $50,000Feb 20, 2026(28d)

Insider ledger

Form 4
$1.9M
bought · 5 insiders
$470.3K
sold · 4 insiders
+23.5%
vs their $23.36 cost
DateInsiderTypeValue
Oct 1, 2026
Root Jonathan R
CFO and CCO
SELL$38.1K
Sep 24, 2026
NOVA DANIEL J
Director
EXERCISE5,168 sh
Sep 1, 2026
Root Jonathan R
CFO and CCO
SELL$42.7K
Aug 11, 2026
Littleton Gayle
CLO, CCO, CAO & Corp Sec
BUY$197.8K
Aug 10, 2026
Starrs Artie
President & CEO
BUY$258.9K
Aug 3, 2026
Root Jonathan R
CFO and CCO
SELL$38.7K
Jul 31, 2026
NOVA DANIEL J
Director
BUY$982.7K
Jul 24, 2026
Littleton Gayle
CLO, CCO, CAO & Corp Sec
AWARD39,232 sh

Earnings setup

Estimates
Oct 29
reports in 2 days

Revision history: 🔒 Fresh data, subscribers only

PeriodEPS est.Range30D rev.Revenue
Current Q🔒 Fresh data, subscribers only
Next Q🔒 Fresh data, subscribers only
Current FY🔒 Fresh data, subscribers only
Next FY🔒 Fresh data, subscribers only
Reddit
Crowd this week 50° Neutral 0 bullish · 0 bearish
Mentions, 7 days 1 0 in posts · 1 in comments
Recent comments
r/wallstreetbets Neutral 3d ago
$SIRI: 4.99% $HOG: 8.29% $RCL: 7.96% $NCLH: 8.61% $HLT: 5.08% $CZR: 4.13% $BP: 4.44% $SHEL: 3.74% $HSBC: 4.54% $BUD: 5.42% $GSK: 6.03% $VALE: 6.13% $CCJ: 6.78% $FCX: 6.41% $STM: 11.86% $TER: 13.05% $AMKR: 4.59% $CDNS: 7.71% $GLW: 9.58% $FTNT: 12.16% $GDDY: 9.62% $ALGN: 10.13% $BSX: 8.54% $STLA: 9.85% $MPT: 12.59% $ABR: 13.01% $GLXY: 12.94% $OWL: 5.58% $ARES: 7.0% $FTAI: 12.73% $DHI: 6.31% $CNC: 8.05% $GNRC: 10.46% $VFC: 10.49%
All social signals and their track records

Short side

FINRA· Oct 15, 2026
🔒 Subscribers only
shares short
Recent activity
The latest filings, insider trades, analyst actions, press and options flow — newest first.
Oct 1, 2026 Insider
Root Jonathan R sold 1,559 shares
CFO and CCO @ $24.43 ($38.1K)
Sep 30, 2026 Short interest report
Short Interest: HOG up 14% to 21.1M shares
Settlement 2026-09-30 | Days to cover: 10.60 | ≈20.28% of shares outstanding (est.)
Sep 24, 2026 Insider
NOVA DANIEL J acquired via exercise 5,168 shares
Director
Sep 16, 2026 Press
No summary provided
Impact 5/10
Sep 3, 2026 SEC
Harley-Davidson reported Q2 2026 EPS of $0.75, a 61.4% beat vs the $0.46 consensus, on revenue that likely exceeded…
PRESS-RELEASE — Impact 7/10
Sep 1, 2026 Insider
Root Jonathan R sold 1,554 shares
CFO and CCO @ $27.46 ($42.7K)
Aug 15, 2026 SEC
Harley-Davidson (HOG) saw a mixed institutional cluster in Q2 2026, with 16 buyers accumulating $67.1M net and 9…
INST-CLUSTER — Impact 4/10
Aug 13, 2026 SEC
Harley-Davidson's CEO and CLO made open-market purchases totaling $457K over two days, with the CEO buying near the…
CLUSTER — Impact 6/10
Catalysts
Scheduled dates and disclosed events: earnings, FDA and trial readouts, halts, press releases. Colored dot = impact.
Upcoming
Oct 29, 2026
Earnings date
HOG Q3 2026 Earnings Before Market Open — 2026-10-29
Recent
Sep 30, 2026
Short interest
Short Interest: HOG up 14% to 21.1M shares
Settlement 2026-09-30 | Days to cover: 10.60 | ≈20.28% of shares outstanding (est.)
Sep 16, 2026
Contract
HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION
Two heritage brands release the next chapter of their partnership, rooted in freedom, adventure, and the outdoors. MILWAUKEE, Sept. 16, 2026…
Sep 3, 2026
Earnings
Harley-Davidson, Inc. Declares Dividend
MILWAUKEE, Sept. 3, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share…
Jul 23, 2026
Earnings
Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance
MILWAUKEE, July 23, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported second…
Jul 23, 2026
Earnings date
HOG Q2 2026 Earnings Scheduled — 2026-07-23

SecBot reports

13 filings · 1 press release · 6 bullish · 1 bearish · 1 mixed · 5 neutral
All HOG filing & press-release reports (14)