CEO-led insider buying is a strong positive signal, especially when using personal funds. Traders should monitor for potential catalysts such as upcoming earnings, strategic updates, or operational improvements. Consider this a contrarian signal if the stock has been under pressure.
Price Chart
Executive Summary
Harley-Davidson CEO Artie Starrs and Director Lori Flees Ann made open-market purchases totaling $362K in the past week, with the CEO buying $286.5K worth of shares. This insider buying, particularly from the CEO, signals confidence in the company's outlook.
Key Financial Metrics
Key Facts
- CEO Artie Starrs purchased 15,000 shares at $19.10, spending $286,500 in an open-market transaction.
- Director Lori Flees Ann bought 4,000 shares at $18.8864, spending $75,545.60.
- Total insider buying in the cluster: $362,045.60 over 7 days.
- All transactions were open-market purchases (P-code), indicating direct investment with personal funds.
- Recent 30-day insider activity shows $412K in buys and $121K in sells, indicating net buying momentum.
Financial Impact
$362,046 in insider buying over 7 days, representing 0.017% of Harley-Davidson's $2.1B market cap
Risk Factors
- The total dollar amount, while meaningful, is still small relative to market cap (<0.1%) and may not move the stock materially on its own.
- Insider buying does not guarantee positive performance; macroeconomic or sector-wide headwinds could still affect HOG.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (2 trades, 7d window) | cluster-HOG-1773088404075 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 16, 2026 5w ago | Press Release | $26.84 | awaiting T+60 | — | $28.85 (+7.49%) |
Sep 3, 2026 7w ago | Press Release | $28.30 | awaiting T+60 | — | $28.85 (+1.94%) |
Aug 15, 2026 10w ago | Institutional Cluster | $27.03 | awaiting T+60 | — | $28.85 (+6.73%) |
Aug 13, 2026 10w ago | Insider Cluster | $27.78 | awaiting T+60 | — | $28.85 (+3.85%) |
Aug 11, 2026 10w ago | Insider Cluster | $25.79 | awaiting T+60 | — | $28.85 (+11.85%) |
Aug 5, 2026 11w ago | Insider Cluster | $25.52 | awaiting T+60 | — | $28.85 (+13.03%) |
Jul 23, 2026 13w ago | 8-K | $26.52 $27.59 | ▲ +4.03% | ▼ −0.52% | $28.85 (+8.79%) |
Jul 7, 2026 15w ago | Press Release | $25.36 $24.83 | ▼ −2.09% | ▼ −4.58% | $28.85 (+13.76%) |
Jun 26, 2026 17w ago | 8-K | $24.23 $26.03 | ▲ +7.43% | ▲ +3.04% | $28.85 (+19.07%) |
May 28, 2026 21w ago | 8-K | $24.14 $28.29 | ▲ +17.18% | ▲ +16.26% | $28.85 (+19.50%) |
US Market Status
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