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Insider Cluster (1 insider) ·Filed Mar 9, 2026

HOG

HARLEY-DAVIDSON, INC.
NEUTRAL
Impact 3/10
Horizondays Processed7mo ago
Insider cluster: 3 insiders, $0.4M total
Actionable Insight • Neutral

Monitor for additional selling from executives; isolated sales are common, but sustained outflows could signal concern. Compare with upcoming earnings and strategic updates.

DirectionNeutral
Confidencehigh
Horizondays
Final — all horizons settled through T+60d ⚠ clustered
HOG ▲ +28.77% at T+60d
NEUTRAL call +28.77% · α vs SPY +16.97% · entry $18.91 → $24.35
Entry = T+0 close
Mar 9, 2026
via day close
T+1d
-3.75%
call -3.75% · α -3.63%
$18.20
settled 8mo ago
T+5d
-7.40%
call -7.40% · α -6.46%
$17.51
settled 8mo ago
T+20d
+12.80%
call +12.80% · α +12.97%
$21.33
settled 7mo ago
T+60d
+28.77%
call +28.77% · α +16.97%
$24.35
settled 5mo ago

Price Chart

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Executive Summary

A senior vice president at Harley-Davidson sold $76,741 worth of shares in an open-market transaction. This single sale is part of recent insider selling activity, though the dollar amount is small relative to the company's $2.0B market cap.

Key Financial Metrics

Direction
selling
Total Value
$76.7K
Insiders
1

Key Facts

  • Sr. Vice President Do Charles sold 4,241 shares at $18.095 per share for a total of $76,741 in an open-market transaction.
  • This is the only insider transaction in the past 7 days.
  • Recent 30-day insider activity shows net buying of $214K ($412K buys vs. $198K sells), with this sale being part of the latter.

Financial Impact

$76,741 in open-market selling

insider ownershipshare count

Risk Factors

  • Potential perception of insider confidence erosion if selling continues ahead of earnings or macro headwinds.
  • Motorcycle demand sensitivity to consumer spending trends.

Market Snapshot

Exchange
NYSE

Investment Themes

Industrials & Manufacturing

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CONTEXT: Insider Cluster Data (1 trades, 7d window)cluster-HOG-1773699244682
14 reports for HOG
Performance horizon
100% Hit rate @ T+60 3 of 3 directional calls Went positive at some point 6 of 7 best @ T+60▲ +28.77%Mar 9, 2026
Filters
Rows
Reports for HOG — sortable, filterable
TypeNow
Sep 16, 2026
5w ago
Press Release
NEUTRAL ★ 5/10
$26.84awaiting T+60—$29.42 (+9.63%)
Sep 3, 2026
7w ago
Press Release
BULLISH ★ 7/10
$28.30awaiting T+60—$29.42 (+3.98%)
Aug 15, 2026
10w ago
Institutional Cluster
MIXED ★ 4/10
$27.03awaiting T+60—$29.42 (+8.86%)
Aug 13, 2026
10w ago
Insider Cluster
BULLISH ★ 6/10
$27.78awaiting T+60—$29.42 (+5.92%)
Aug 11, 2026
10w ago
Insider Cluster
BULLISH ★ 5/10
$25.79awaiting T+60—$29.42 (+14.08%)
Aug 5, 2026
11w ago
Insider Cluster
BULLISH ★ 6/10
$25.52awaiting T+60—$29.42 (+15.28%)
Jul 23, 2026
13w ago
8-K
BULLISH ★ 7/10
$26.52 $27.59▲ +4.03%▼ −0.52%$29.42 (+10.95%)
Jul 7, 2026
15w ago
Press Release
NEUTRAL ★ 1/10
$25.36 $24.83▼ −2.09%▼ −4.58%$29.42 (+16.03%)
Jun 26, 2026
17w ago
8-K
NEUTRAL ★ 2/10
$24.23 $26.03▲ +7.43%▲ +3.04%$29.42 (+21.44%)
May 28, 2026
21w ago
8-K
NEUTRAL ★ 3/10
$24.14 $28.29▲ +17.18%▲ +16.26%$29.42 (+21.88%)
Showing 10 of 14

US Market Status

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Report published Mar 16, 2026