The net selling by the CEO slightly outweighs the CFO's buying, but both transactions are small and likely part of pre-arranged 10b5-1 plans. No immediate trading signal; monitor for follow-up activity or context from upcoming earnings.
Price Chart
Executive Summary
Two insiders at Harley-Davidson traded shares within the past week: CFO Masood Rafeh bought $49,950 worth of stock in an open-market transaction, while CEO James D. Farley Jr. sold $120,780 worth of shares. The transactions are small relative to the company's $2.1B market cap, with the sale being slightly more significant in dollar terms.
Key Financial Metrics
Key Facts
- CFO Masood Rafeh purchased 2,775 shares for $49,950 in an open-market transaction on February 27, 2026.
- CEO James D. Farley Jr. sold 6,454 shares for $120,780 in an open-market transaction on February 25, 2026.
- Total value of the cluster is $170,730, representing just 0.008% of Harley-Davidson's $2.1B market cap.
- Both transactions occurred at prices around $18–$18.71, consistent with current market levels.
Financial Impact
$170,730 total insider trading volume (net selling of $70,830), 0.008% of market cap
Risk Factors
- CEO selling could be perceived negatively if not part of a pre-arranged plan, though volume is low.
- CFO buying is supportive but not strong enough to counterbalance broader insider selling trends if they continue.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (2 trades, 7d window) | cluster-HOG-1772497368940 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 16, 2026 5w ago | Press Release | $26.84 | awaiting T+60 | — | $28.67 (+6.82%) |
Sep 3, 2026 7w ago | Press Release | $28.30 | awaiting T+60 | — | $28.67 (+1.31%) |
Aug 15, 2026 10w ago | Institutional Cluster | $27.03 | awaiting T+60 | — | $28.67 (+6.07%) |
Aug 13, 2026 10w ago | Insider Cluster | $27.78 | awaiting T+60 | — | $28.67 (+3.20%) |
Aug 11, 2026 10w ago | Insider Cluster | $25.79 | awaiting T+60 | — | $28.67 (+11.15%) |
Aug 5, 2026 11w ago | Insider Cluster | $25.52 | awaiting T+60 | — | $28.67 (+12.32%) |
Jul 23, 2026 13w ago | 8-K | $26.52 $27.59 | ▲ +4.03% | ▼ −0.52% | $28.67 (+8.11%) |
Jul 7, 2026 15w ago | Press Release | $25.36 $24.83 | ▼ −2.09% | ▼ −4.58% | $28.67 (+13.05%) |
Jun 26, 2026 17w ago | 8-K | $24.23 $26.03 | ▲ +7.43% | ▲ +3.04% | $28.67 (+18.32%) |
May 28, 2026 21w ago | 8-K | $24.14 $28.29 | ▲ +17.18% | ▲ +16.26% | $28.67 (+18.76%) |
US Market Status
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