The CFO's concurrent sale is negligible and likely routine. Monitor for any upcoming earnings or strategic announcements that may have prompted the CEO's purchase. The stock's current price of ~$25.89 is near the CEO's purchase price, offering a potential entry point with limited downside risk from insider activity alone.
Price Chart
Executive Summary
Harley-Davidson CEO Artie Starrs made an open-market purchase of 10,000 shares worth $259K on August 10, 2026, while CFO Jonathan Root sold 1,600 shares worth $39K on August 3.
Key Financial Metrics
Key Facts
- CEO Artie Starrs purchased 10,000 shares at $25.89, totaling $259K on August 10, 2026.
- CFO Jonathan Root sold 1,600 shares at $24.88, totaling $39K on August 3, 2026.
- The CEO buy represents 0.009% of HOG's $2.8B market cap — below the 0.1% materiality threshold.
- The cluster is mixed by count (1 buy, 1 sell), but the buy direction dominates by dollar value ($259K vs $39K) and insider seniority (CEO vs CFO).
- The CFO sale ($39K) is routine in size and likely liquidity-driven (vesting or 10b5-1 plan).
Financial Impact
CEO purchase of $259K at $25.89/share; CFO sale of $39K at $24.88/share. Total net insider buying of $220K.
Risk Factors
- The CEO's purchase is very small relative to market cap (0.009%), limiting its signaling power.
- The CFO's sale, while small, creates a mixed cluster that dilutes the bullish signal.
- No material corporate event (earnings, guidance, M&A) is explicitly tied to this cluster, reducing conviction.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-HOG-1786526176758 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 16, 2026 5w ago | Press Release | $26.84 | awaiting T+60 | — | $29.44 (+9.69%) |
Sep 3, 2026 7w ago | Press Release | $28.30 | awaiting T+60 | — | $29.44 (+4.03%) |
Aug 15, 2026 10w ago | Institutional Cluster | $27.03 | awaiting T+60 | — | $29.44 (+8.92%) |
Aug 13, 2026 10w ago | Insider Cluster | $27.78 | awaiting T+60 | — | $29.44 (+5.98%) |
Aug 11, 2026 11w ago | Insider Cluster | $25.79 | awaiting T+60 | — | $29.44 (+14.14%) |
Aug 5, 2026 11w ago | Insider Cluster | $25.52 | awaiting T+60 | — | $29.44 (+15.34%) |
Jul 23, 2026 13w ago | 8-K | $26.52 $27.59 | ▲ +4.03% | ▼ −0.52% | $29.44 (+11.01%) |
Jul 7, 2026 16w ago | Press Release | $25.36 $24.83 | ▼ −2.09% | ▼ −4.58% | $29.44 (+16.09%) |
Jun 26, 2026 17w ago | 8-K | $24.23 $26.03 | ▲ +7.43% | ▲ +3.04% | $29.44 (+21.50%) |
May 28, 2026 21w ago | 8-K | $24.14 $28.29 | ▲ +17.18% | ▲ +16.26% | $29.44 (+21.95%) |
US Market Status
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