The CEO's first open-market purchase since taking the role is a strong vote of confidence. Monitor for additional insider buying or a share buyback announcement. The stock's recent underperformance (down ~7% in the prior week per historical data) may have created a buying opportunity that management is exploiting.
Price Chart
Executive Summary
Harley-Davidson's CEO and CLO made open-market purchases totaling $457K over two days, with the CEO buying near the stock's recent lows. This cluster of C-suite buying is a strong signal of insider conviction, especially given the CEO's direct cash deployment at $25.89 per share, below the current market price. The purchases suggest management sees value at current levels ahead of upcoming strategic initiatives or earnings.
Key Financial Metrics
Key Facts
- CEO Artie Starrs purchased 10,000 shares at $25.89 for $259K on August 10
- CLO Gayle Littleton purchased 7,500 shares at $26.38 for $198K on August 11
- Total cluster value of $457K represents 0.017% of HOG's $2.7B market cap
- Both transactions were open-market purchases, not grants or exercises
- No insider sales in the cluster window
Financial Impact
Two C-suite executives deployed $457K of personal capital at prices near $26, representing 0.017% of market cap
Risk Factors
- Insider purchases at 0.017% of market cap are small in absolute terms and may not signal a near-term catalyst
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-HOG-1786694506305 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 16, 2026 5w ago | Press Release | $26.84 | awaiting T+60 | awaiting T+60 | $29.44 (+9.69%) |
Sep 3, 2026 7w ago | Press Release | $28.30 | awaiting T+60 | awaiting T+60 | $29.44 (+4.03%) |
Aug 15, 2026 10w ago | Institutional Cluster | $27.03 | awaiting T+60 | awaiting T+60 | $29.44 (+8.92%) |
Aug 13, 2026 10w ago | Insider Cluster | $27.78 | awaiting T+60 | awaiting T+60 | $29.44 (+5.98%) |
Aug 11, 2026 11w ago | Insider Cluster | $25.79 | awaiting T+60 | awaiting T+60 | $29.44 (+14.14%) |
Aug 5, 2026 11w ago | Insider Cluster | $25.52 | awaiting T+60 | awaiting T+60 | $29.44 (+15.34%) |
Jul 23, 2026 13w ago | 8-K | $26.52 $27.59 | ▲ +4.03% | ▼ −0.52% | $29.44 (+11.01%) |
Jul 7, 2026 16w ago | Press Release | $25.36 $24.83 | ▼ −2.09% | ▼ −4.58% | $29.44 (+16.09%) |
Jun 26, 2026 17w ago | 8-K | $24.23 $26.03 | ▲ +7.43% | ▲ +3.04% | $29.44 (+21.50%) |
May 28, 2026 21w ago | 8-K | $24.14 $28.29 | ▲ +17.18% | ▲ +16.26% | $29.44 (+21.95%) |
US Market Status
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