Insider Cluster (2 insiders) ·Filed Mar 18, 2026

CRM

Salesforce, Inc.
NEUTRAL
Impact 3/10
Horizondays Processed6mo ago
Insider cluster: 2 insiders, $596K total
Actionable Insight • Neutral

No actionable signal from this cluster. The only real buying was small and by a board member — not uncommon ahead of earnings or governance events. Monitor for follow-up purchases by C-suite executives.

DirectionNeutral
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
CRM ▼ -14.30% at T+60d
NEUTRAL call ✗ call lost -14.30% · α vs SPY -25.83% · entry $194.23 → $166.45
Entry anchored
Mar 17, 03:59 PM ET
via exchange tick
T+1d
+0.34%
call +0.34% · α +0.61%
$194.90
settled 7mo ago
T+5d
-6.43%
call -6.43% · α -5.72%
$181.74
settled 6mo ago
T+20d
-6.76%
call -6.76% · α -12.80%
$181.11
settled 6mo ago
T+60d
-14.30%
call -14.30% · α -25.83%
$166.45
settled 4mo ago

Price Chart

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Executive Summary

Salesforce CEO Marc Benioff was granted a large non-cash award of 278,878 shares, while Director Laura Alber made a modest open-market purchase of $95,519 worth of shares. The CEO's transaction is a routine equity grant with no economic impact, while the director's buying signals mild confidence.

Key Financial Metrics

Direction
buying
Total Value
$95.5K
Insiders
2

Key Facts

  • CEO Marc Benioff received 278,878 shares via non-cash grants (45,474 + 233,404), typical for long-tenured executives and not indicative of sentiment.
  • Director Laura Alber purchased 491 shares in the open market for $95,519 at ~$194.54/share.
  • Total open-market purchase value: $95,519, representing just 0.00005% of Salesforce's $180.2B market cap — negligible in scale.

Financial Impact

$95,519 in open-market buying, $0 in economic value from grants

insider ownershipshare count (dilutive impact pending context)

Risk Factors

  • Non-cash grants may lead to future dilution, though standard for equity compensation plans.
  • Recent stock price decline (-6.23%) may have prompted the director’s opportunistic buy, but no broader insider response evident.

Market Snapshot

Price
$183.02
Change
-6.2%
Volume
18.1M
Exchange
NYSE
Analyst Consensus
76% bullish (58 analysts)

Investment Themes

Cloud & SaaS

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CONTEXT: Insider Cluster Data (3 trades, 7d window)cluster-CRM-1774402674011
17 reports for CRM
Performance horizon
71% Hit rate 5 of 7 directional calls best @ T+60▲ +45.94%Jul 1, 2026
Filters
Rows
Reports for CRM — sortable, filterable
TypeNow
Aug 16, 2026
6w ago
Institutional Cluster
MIXED ★ 5/10
$190.97 $259.43▲ +35.85%▲ +37.37%$236.69 (+23.94%)
Jul 21, 2026
10w ago
ANALYST-DOWNGRADE
BEARISH ★ 4/10
$170.06 $196.00▼ −15.25%▼ −12.69%$236.69 (−39.18%)
Jul 20, 2026
10w ago
ANALYST-UPGRADE
BEARISH ★ 4/10
$173.79 $190.98▼ −9.89%▼ −5.77%$236.69 (−36.19%)
Jul 1, 2026
13w ago
ANALYST-UPGRADE
BULLISH ★ 3/10
$163.23 $188.38▲ +15.41%▲ +17.59%$236.69 (+45.00%)
Jun 25, 2026
14w ago
Institutional Cluster
BEARISH ★ 6/10
$150.19 $156.93▼ −4.49%▼ −3.96%$236.69 (−57.59%)
Jun 1, 2026
17w ago
8-K
NEUTRAL ★ 3/10
$200.85 $163.23▼ −18.73%▼ −16.91%$236.69 (+17.85%)
May 27, 2026
18w ago
8-K
BULLISH ★ 7/10
$176.17 $158.37▼ −10.10%▼ −6.96%$236.69 (+34.35%)
Apr 16, 2026
24w ago
DEFA14A
NEUTRAL ★ 2/10
$181.95 $167.58▼ −7.90%▼ −13.27%$236.69 (+30.09%)
Apr 8, 2026
25w ago
Court Ruling
BULLISH ★ 5/10
$176.26 $181.07▲ +2.73%▼ −5.82%$236.69 (+34.29%)
Apr 2, 2026
26w ago
Court Ruling
NEUTRAL ★ 2/10
$186.90 $183.59▼ −1.77%▼ −11.65%$236.69 (+26.64%)
Showing 10 of 17

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Report published Mar 25, 2026