Monitor Braze shareholder vote and regulatory approval timeline; watch for any competing bids given Qatalyst's involvement. The all-cash structure and no-change-to-FY27-guidance statement limit near-term earnings risk, but integration execution and potential FY28 guidance revision will be key.
Price Chart
Executive Summary
Salesforce announced a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value ($47.50 per share in cash), expected to close in FY2028. The all-cash deal is funded from the balance sheet with no change to FY27 guidance, and is intended to strengthen Salesforce's Marketing Cloud with Braze's real-time customer engagement platform.
Key Facts
- Acquisition enterprise value: approximately $5.66 billion
- Braze shareholders receive $47.50 per share in cash
- Transaction expected to close in Salesforce's fiscal year 2028
- No anticipated change to Salesforce's FY27 guidance
- No update to long-term targets or FY28 guidance at this time
- Funding via cash on balance sheet (non-dilutive)
- Braze serves approximately 2,770 customers
- J.P. Morgan is financial advisor to Salesforce; Qatalyst Partners to Braze
Financial Impact
$5.66 billion enterprise value acquisition funded with cash; no near-term guidance change
Risk Factors
- Regulatory approval delays or conditions
- Braze shareholder vote failure or competing bid
- Integration risk and potential customer churn at Braze
- Near-term profitability dilution from the acquisition
Investment Themes
Documents Analyzed
This report is based on 6 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 8-K Filing (Primary) | 0001193125-26-425881 |
| Document: d516983dex991.htm | 0001193125-26-425881 |
| Document: d516983dex992.htm | 0001193125-26-425881 |
| Document: 0001193125-26-425881-index-headers.html | 0001193125-26-425881 |
| Document: 0001193125-26-425881-index.html | 0001193125-26-425881 |
| Document: 0001193125-26-425881.txt | 0001193125-26-425881 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 4d ago | Institutional Cluster | $248.57 $247.61 | ▲ +0.39% | ▲ +1.10% | $247.61 (+0.39%) |
Oct 20, 2026 6d ago | 8-K | $242.43 $241.78 | ▼ −0.27% | ▼ −0.79% | $247.61 (+2.14%) |
Oct 12, 2026 14d ago | ANALYST-UPGRADE | $233.92 $238.01 | ▲ +1.75% | ▲ +1.76% | $247.61 (+5.85%) |
Sep 21, 2026 5w ago | Insider Buy | $233.28 $237.58 | ▲ +1.84% | ▲ +2.56% | $247.61 (+6.14%) |
Sep 16, 2026 5w ago | 8-K | $242.85 $237.92 | ▼ −2.03% | ▼ −1.91% | $247.61 (+1.96%) |
Aug 16, 2026 10w ago | Institutional Cluster | $190.97 $196.14 | ▲ +2.71% | ▲ +3.38% | $247.61 (+29.66%) |
Jul 21, 2026 13w ago | ANALYST-DOWNGRADE | $170.06 $163.00 | ▲ +4.15% | ▲ +4.04% | $247.61 (−45.60%) |
Jul 20, 2026 14w ago | ANALYST-UPGRADE | $173.79 $170.06 | ▲ +2.15% | ▲ +2.98% | $247.61 (−42.48%) |
Jul 1, 2026 16w ago | ANALYST-UPGRADE | $163.23 $166.11 | ▲ +1.76% | ▲ +1.90% | $247.61 (+51.69%) |
Jun 25, 2026 17w ago | Institutional Cluster | $150.19 $158.37 | ▼ −5.45% | ▼ −6.17% | $247.61 (−64.86%) |
US Market Status
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