A director's $999K open-market buy is a modest positive signal but carries less weight than a C-suite purchase. Monitor for any additional insider buying, especially from the CEO/CFO, to confirm conviction.
Price Chart
Executive Summary
Salesforce director David Blair purchased $999K of CRM stock on the open market at $239.33 per share on September 18, 2026. This is a single insider conviction buy by a board member, not a C-suite executive, and represents a modest 0.003% of Salesforce's ~$240B market cap. The purchase follows recent tax-withholding sales by two presidents (COO and CLO) totaling ~$3.9M, creating a mixed insider signal.
Key Financial Metrics
Key Facts
- Director David Blair purchased 4,200 shares of CRM at $239.33 on September 18, 2026, for a total of $999,000.
- The purchase is an open-market buy (SEC code P) by a director, not a C-suite officer.
- The $999K purchase represents approximately 0.003% of Salesforce's market cap (~$240B based on ~1B shares outstanding at ~$240).
- Two presidents (COO and CLO) sold shares via tax withholding on September 15, 2026, totaling ~$3.9M — these are non-discretionary, non-informative transactions.
Financial Impact
$999K open-market purchase by a director — immaterial relative to Salesforce's ~$240B market cap.
Risk Factors
- Single director buy — not a C-suite signal; may reflect personal portfolio allocation rather than inside information.
- Recent tax-withholding sales by two presidents, while non-informative, show no concurrent open-market buying from senior leadership.
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| INSIDER-BUY Data (Synthetic) | 0001108524-26-000212 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 3d ago | Institutional Cluster | $250.50 | awaiting T+1 | — | $247.61 (+1.15%) |
Oct 20, 2026 6d ago | 8-K | $242.43 $241.78 | ▼ −0.27% | ▼ −0.79% | $247.61 (+2.14%) |
Oct 12, 2026 14d ago | ANALYST-UPGRADE | $233.92 $238.01 | ▲ +1.75% | ▲ +1.76% | $247.61 (+5.85%) |
Sep 21, 2026 4w ago | Insider Buy | $233.28 $237.58 | ▲ +1.84% | ▲ +2.56% | $247.61 (+6.14%) |
Sep 16, 2026 5w ago | 8-K | $242.85 $237.92 | ▼ −2.03% | ▼ −1.91% | $247.61 (+1.96%) |
Aug 16, 2026 10w ago | Institutional Cluster | $190.97 $196.14 | ▲ +2.71% | ▲ +3.38% | $247.61 (+29.66%) |
Jul 21, 2026 13w ago | ANALYST-DOWNGRADE | $170.06 $163.00 | ▲ +4.15% | ▲ +4.04% | $247.61 (−45.60%) |
Jul 20, 2026 14w ago | ANALYST-UPGRADE | $173.79 $170.06 | ▲ +2.15% | ▲ +2.98% | $247.61 (−42.48%) |
Jul 1, 2026 16w ago | ANALYST-UPGRADE | $163.23 $166.11 | ▲ +1.76% | ▲ +1.90% | $247.61 (+51.69%) |
Jun 25, 2026 17w ago | Institutional Cluster | $150.19 $158.37 | ▼ −5.45% | ▼ −6.17% | $247.61 (−64.86%) |
US Market Status
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