Insider Cluster (2 insiders) ·Filed Mar 18, 2026
Insider cluster: 2 insiders, $596K total
Actionable Insight • Neutral
Monitor for follow-up purchases or broader insider participation; current activity is positive but not strong enough to signal material non-public optimism.
Final — all horizons settled through T+60d
CRM ▼ -14.30% at T+60d
NEUTRAL call ✗ call lost -14.30% · α vs SPY -25.83% · entry $194.23 → $166.45
T+1d
+0.34%
call +0.34% · α +0.61%
$194.90
settled 7mo ago
T+5d
-6.43%
call -6.43% · α -5.72%
$181.74
settled 6mo ago
T+20d
-6.76%
call -6.76% · α -12.80%
$181.11
settled 6mo ago
T+60d
-14.30%
call -14.30% · α -25.83%
$166.45
settled 4mo ago
Price Chart
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Executive Summary
Two Salesforce directors, Laura Alber and David Blair, made open-market purchases totaling approximately $595.7K in the past week. This insider buying activity, while modest in absolute terms, reflects confidence from board members amid stable stock performance.
Key Financial Metrics
Direction
buying
Total Value
$595.7K
Insiders
2
Key Facts
- Director Laura Alber purchased 491 shares at $194.54, totaling $95,519.14 on March 19, 2026.
- Director Kirk David Blair purchased 2,570 shares at $194.6219, totaling $500,178.28 on March 18, 2026.
- Total open-market purchases: $595,697.42 by two directors in one week.
- Combined transaction value represents ~0.00033% of Salesforce's $179.4B market cap — well below the 0.1% threshold for materiality.
Financial Impact
$595,697 in total open-market purchases by directors
insider ownershipmarket sentiment
Risk Factors
- Purchases are relatively small compared to company size and may reflect personal diversification rather than strong conviction.
- No C-suite executives participated — activity limited to board members, which carries less operational insight.
Market Snapshot
Price
$194.99
Change
+0.3%
Volume
9.2M
Exchange
NYSE
Analyst Consensus
76% bullish (58 analysts)
Investment Themes
Cloud & SaaS
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (2 trades, 7d window) | cluster-CRM-1773951390293 |
17 reports for CRM
71% Hit rate best @ T+60▲ +45.94%
Filters
Rows
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 16, 2026 6w ago | Institutional Cluster | $190.97 $259.43 | ▲ +35.85% | ▲ +37.37% | $236.69 (+23.94%) |
Jul 21, 2026 10w ago | ANALYST-DOWNGRADE | $170.06 $196.00 | ▼ −15.25% | ▼ −12.69% | $236.69 (−39.18%) |
Jul 20, 2026 10w ago | ANALYST-UPGRADE | $173.79 $190.98 | ▼ −9.89% | ▼ −5.77% | $236.69 (−36.19%) |
Jul 1, 2026 13w ago | ANALYST-UPGRADE | $163.23 $188.38 | ▲ +15.41% | ▲ +17.59% | $236.69 (+45.00%) |
Jun 25, 2026 14w ago | Institutional Cluster | $150.19 $156.93 | ▼ −4.49% | ▼ −3.96% | $236.69 (−57.59%) |
Jun 1, 2026 17w ago | 8-K | $200.85 $163.23 | ▼ −18.73% | ▼ −16.91% | $236.69 (+17.85%) |
May 27, 2026 18w ago | 8-K | $176.17 $158.37 | ▼ −10.10% | ▼ −6.96% | $236.69 (+34.35%) |
Apr 16, 2026 24w ago | DEFA14A | $181.95 $167.58 | ▼ −7.90% | ▼ −13.27% | $236.69 (+30.09%) |
Apr 8, 2026 25w ago | Court Ruling | $176.26 $181.07 | ▲ +2.73% | ▼ −5.82% | $236.69 (+34.29%) |
Apr 2, 2026 26w ago | Court Ruling | $186.90 $183.59 | ▼ −1.77% | ▼ −11.65% | $236.69 (+26.64%) |
Showing 10 of 17
US Market Status
Market Closed — Opens in 2m
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