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Insider Buy ·Filed Aug 4, 2026

BWMX

BETTERWARE DE MEXICO, S.A.P.I. DE C.V
BULLISH
Impact 4/10
Horizondays Processed2mo ago SEC0001213900-26-085199
Insider cluster: 1 insiders, $835K total
Actionable Insight ▲ Bullish

Monitor for additional insider buying or company announcements (e.g., earnings, guidance) that may have motivated the purchase. The insider's open-market accumulation suggests confidence in near-term prospects, but the small relative size limits immediate price impact.

DirectionBullish
Confidencehigh
Horizondays
Latest settled — T+20d
BWMX ▼ -9.88% at T+20d
LONG call ✗ call lost -9.88% · α vs SPY -9.28% · entry $17.20 → $15.50
Next anchor: T+60d in 21h
Latest observation: T+56 -3.77% FF3 residual α
Entry = T+0 close
Aug 4, 2026
via day close
T+1d
-2.97%
call -2.97% · α -2.81%
$16.69
settled 3mo ago
T+5d
-4.94%
call -4.94% · α -5.29%
$16.35
settled 3mo ago
T+20d
-9.88%
call -9.88% · α -9.28%
$15.50
settled 8w ago
T+60d
Pending
in 21h

Price Chart

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Executive Summary

Director and 10% owner Luis Campos purchased $835K of BWMX shares in two open-market transactions over five days, signaling insider confidence. The purchases represent 0.13% of market cap, a modest but notable vote of confidence from a significant insider.

Key Financial Metrics

Direction
buying
Total Value
$835.0K
Insiders
1

Key Facts

  • Director and 10% owner Luis Campos bought 46.8K shares at $16.41 on 2026-07-27 and 3.9K shares at $16.93 on 2026-07-31.
  • Total purchase value: $835K, representing ~0.13% of BWMX's $639M market cap.
  • No other insiders traded in the same window; this is a solitary conviction buy.

Financial Impact

Modest insider buying of $835K, 0.13% of market cap.

insider ownershipmarket confidence

Risk Factors

  • Insider may be buying for non-informational reasons (e.g., maintaining control stake, diversification).
  • Purchase size is modest relative to market cap; may not signal a material catalyst.

Market Snapshot

Exchange
NYSE
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
88% bullish (8 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
INSIDER-BUY Data (Synthetic)0001213900-26-085199
6 reports for BWMX
Performance horizon
33% Hit rate @ T+1 1 of 3 directional calls Went positive at some point 1 of 3 best @ T+1▲ +0.31%Aug 10, 2026
Filters
Rows
Reports for BWMX — sortable, filterable
TypeNow
Oct 22, 2026
4d ago
6-K
MIXED ★ 5/10
$15.59 $16.75▲ +7.44%▲ +6.73%$16.76 (+7.54%)
Sep 17, 2026
5w ago
Insider Cluster
BULLISH ★ 4/10
$17.31 $16.69▼ −3.58%▼ −5.13%$16.76 (−3.15%)
Aug 25, 2026
9w ago
EFFECT
NEUTRAL ★ 3/10
$16.28 $16.15▼ −0.80%▼ −0.82%$16.76 (+2.98%)
Aug 10, 2026
11w ago
Insider Buy
BULLISH ★ 4/10
$16.30 $16.35▲ +0.31%▲ +0.06%$16.76 (+2.85%)
Aug 4, 2026
11w ago
Insider Buy
BULLISH ★ 4/10
$17.20 $16.69▼ −2.97%▼ −2.81%$16.76 (−2.53%)
Jul 29, 2026
12w ago
Insider Buy
BULLISH ★ 5/10
$17.59 $17.02▼ −3.24%▼ −3.96%$16.76 (−4.69%)
Showing 6 of 6

US Market Status

Market Open — Closes in 5h 21m

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Report published Aug 4, 2026