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Insider Cluster (2 insiders) ·Filed Sep 17, 2026

BWMX

BETTERWARE DE MEXICO, S.A.P.I. DE C.V
BULLISH
Impact 4/10
Horizonweeks Processed1mo ago
Insider cluster: 2 insiders, $494K total
Actionable Insight ▲ Bullish

The cluster buy by the CEO and Mexico MD signals conviction at current levels, but the company's historical insider-buy signals have consistently failed to predict positive returns. Monitor for any subsequent 8-K or earnings release that could explain the timing — without a concrete catalyst, treat this as a modest confidence signal.

DirectionBullish
Confidencemedium
Horizonweeks
Latest settled — T+20d ⚠ clustered
BWMX ▼ -6.99% at T+20d
LONG call ✗ call lost -6.99% · α vs SPY -7.20% · entry $17.31 → $16.10
Next anchor: T+60d in 6w
Latest observation: T+25 -6.83% FF3 residual α
Entry = T+0 close
Sep 17, 2026
via day close
T+1d
-3.58%
call -3.58% · α -5.13%
$16.69
settled 6w ago
T+5d
-3.29%
call -3.29% · α -4.56%
$16.74
settled 5w ago
T+20d
-6.99%
call -6.99% · α -7.20%
$16.10
settled 12d ago
T+60d
Pending
in 6w

Price Chart

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Executive Summary

Two top executives at Betterware de Mexico (CEO and Mexico MD) made open-market purchases totaling $494K on September 16, 2026, at ~$16.50/share.

Key Financial Metrics

Direction
buying
Total Value
$494.0K
Insiders
2

Key Facts

  • CEO Andres Campos Chevallier purchased 15,000 shares at $16.50 for $247K on 2026-09-16.
  • Mexico MD Santiago Campos Chevallier purchased 15,000 shares at $16.46 for $247K on 2026-09-16.
  • Total insider buying of $494K represents ~0.15% of market cap.
  • Both purchases were open-market (code P) with no 10b5-1 plan indicated.

Financial Impact

Two executives collectively invested $494K at ~$16.50/share, representing ~0.15% of market cap.

insider ownershipmarket cap

Risk Factors

  • The purchase size (~0.15% of market cap) is modest and may not be sufficient to reverse negative momentum.
  • No accompanying corporate event or catalyst was disclosed alongside the purchases.

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-BWMX-1789709609112
6 reports for BWMX
Performance horizon
33% Hit rate @ T+1 1 of 3 directional calls Went positive at some point 1 of 3 best @ T+1▲ +0.31%Aug 10, 2026
Filters
Rows
Reports for BWMX — sortable, filterable
TypeNow
Oct 22, 2026
4d ago
6-K
MIXED ★ 5/10
$15.59 $16.75▲ +7.44%▲ +6.73%$16.95 (+8.72%)
Sep 17, 2026
5w ago
Insider Cluster
BULLISH ★ 4/10
$17.31 $16.69▼ −3.58%▼ −5.13%$16.95 (−2.08%)
Aug 25, 2026
9w ago
EFFECT
NEUTRAL ★ 3/10
$16.28 $16.15▼ −0.80%▼ −0.82%$16.95 (+4.12%)
Aug 10, 2026
11w ago
Insider Buy
BULLISH ★ 4/10
$16.30 $16.35▲ +0.31%▲ +0.06%$16.95 (+3.99%)
Aug 4, 2026
12w ago
Insider Buy
BULLISH ★ 4/10
$17.20 $16.69▼ −2.97%▼ −2.81%$16.95 (−1.45%)
Jul 29, 2026
12w ago
Insider Buy
BULLISH ★ 5/10
$17.59 $17.02▼ −3.24%▼ −3.96%$16.95 (−3.64%)
Showing 6 of 6

US Market Status

Market Closed — Opens Wed (16h 29m)

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Report published Sep 17, 2026