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6-K ·Filed Oct 22, 2026

BWMX

BETTERWARE DE MEXICO, S.A.P.I. DE C.V
MIXED
Impact 5/10
Horizonweeks Processed4d 15h ago SEC0001213900-26-111757
Notable filing: 6-K
Actionable Insight ◆ Mixed

The Q3 beat is entirely acquisition-driven (Tupperware), while organic growth remains tepid at 2.3% with Jafra declining. The raised guidance range (24-26%) is achievable if Tupperware contribution holds, but the organic EBITDA decline (-10%) and Jafra's ongoing weakness are real headwinds. Watch the Q4 for Jafra's turnaround progress and whether Tupperware's direct-selling momentum sustains without the one-time retail sales boost.

DirectionMixed
Confidencehigh
Horizonweeks
Latest settled — T+1d
BWMX ▲ +7.44% at T+1d
NEUTRAL call +7.44% · α vs SPY +6.73% · entry $15.59 → $16.75
Next anchor: T+5d tomorrow
Entry = T+0 close
Oct 22, 2026
via day close
T+1d
+7.44%
call +7.44% · α +6.73%
$16.75
settled 4d ago
T+5d
Pending
tomorrow
T+20d
Pending
in 23d
T+60d
Pending
in 3mo

Price Chart

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Executive Summary

BeFra (BWMX) reported Q3 2026 results with consolidated net revenue up 43.1% YoY to MXN $4,832M, driven by Tupperware's first full-quarter contribution. Organic revenue (Betterware + Jafra) grew only 2.3% YoY, as Jafra declined 2.8% and Betterware grew 9.7%. Consolidated EBITDA rose 39.6% to MXN $1,008M, but organic EBITDA fell 10.0% YoY. The company raised full-year revenue guidance to 24-26% (post-acquisition) and narrowed organic growth guidance to 4-5%. A MXN $250M dividend was approved, and net debt/EBITDA improved to 1.65x.

Key Facts

  • Consolidated net revenue MXN $4,832M, +43.1% YoY (Tupperware first full quarter)
  • Organic revenue (Betterware + Jafra) MXN $3,456M, +2.3% YoY
  • Betterware revenue MXN $1,523M, +9.7% YoY; Jafra revenue MXN $1,934M, -2.8% YoY
  • Consolidated EBITDA MXN $1,008M, +39.6% YoY; organic EBITDA MXN $650M, -10.0% YoY
  • Consolidated EBITDA margin 20.9% vs 21.4% YoY; organic EBITDA margin 18.8%
  • Net income MXN $390M, +24.2% YoY; basic EPS MXN $9.9 vs $8.4 YoY
  • Free cash flow MXN $1,059M, +91.3% YoY; FCF/EBITDA conversion 105%
  • Net debt/EBITDA improved to 1.65x from 1.80x pre-acquisition
  • Full-year 2026 guidance raised: revenue growth 24-26% (raised from prior 18-22%), organic growth narrowed to 4-5% (from 4-8%), EBITDA margin 19%
  • Dividend of MXN $250M approved (~$0.3424 per share, payable Nov 19, 2026
  • Jafra CEO Andrés Campos appointed as interim Managing Director of Jafra Mexico (6-12 month interim period)
  • Tupperware direct-selling revenue +14% YoY on a combined basis; total brand revenue -6.8% YoY on combined basis

Financial Impact

Consolidated revenue +43.1% YoY to MXN $4,832M; organic revenue +2.3% YoY; EBITDA +39.6% to MXN $1,008M; net income +24.2% to MXN $390M; free cash flow +91.3% to MXN $1,059M

revenueebitdanet incomefree cash flowepsdebt leverage

Risk Factors

  • Jafra brand revenue declined 2.8% YoY with EBITDA down 20.1%, requiring a 6-12 month turnaround
  • Organic EBITDA fell 10% YoY despite 2.3% organic revenue growth, indicating margin compression
  • Tupperware's reported revenue declined 6.8% YoY on a combined basis; the 14% direct-selling growth may not fully offset discontinued non-direct channels
  • Gross margin compressed 438 bps to 64.1% due to Tupperware mix and supply-chain costs
  • Higher effective tax rate impacted net income; full-year rate expected in mid-30s%

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 8 SEC documents filed with EDGAR.

DocumentAccession Number
6-K Filing (Primary)0001213900-26-111757
Document: ea030869501ex99-3.htm0001213900-26-111757
Document: ea030869501ex99-2.htm0001213900-26-111757
Document: ea0308695-6k_betterware.htm0001213900-26-111757
Document: ea030869501ex99-4.htm0001213900-26-111757
Document: 0001213900-26-111757-index-headers.html0001213900-26-111757
Document: 0001213900-26-111757-index.html0001213900-26-111757
Document: 0001213900-26-111757.txt0001213900-26-111757
6 reports for BWMX
Performance horizon
25% Hit rate @ T+1 1 of 4 directional calls Went positive at some point 1 of 4 best @ T+1▲ +0.31%Aug 10, 2026
Filters
Rows
Reports for BWMX — sortable, filterable
TypeNow
Oct 22, 2026
4d ago
6-K
MIXED ★ 5/10
$15.59 $16.75▲ +7.44%▲ +6.73%$16.75 (+7.44%)
Sep 17, 2026
5w ago
Insider Cluster
BULLISH ★ 4/10
$17.31 $16.69▼ −3.58%▼ −5.13%$16.75 (−3.24%)
Aug 25, 2026
9w ago
EFFECT
NEUTRAL ★ 3/10
$16.28 $16.15▼ −0.80%▼ −0.82%$16.75 (+2.89%)
Aug 10, 2026
11w ago
Insider Buy
BULLISH ★ 4/10
$16.30 $16.35▲ +0.31%▲ +0.06%$16.75 (+2.76%)
Aug 4, 2026
11w ago
Insider Buy
BULLISH ★ 4/10
$17.20 $16.69▼ −2.97%▼ −2.81%$16.75 (−2.62%)
Jul 29, 2026
12w ago
Insider Buy
BULLISH ★ 5/10
$17.59 $17.02▼ −3.24%▼ −3.96%$16.75 (−4.78%)
Showing 6 of 6

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Report published Oct 22, 2026