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Insider Buy ·Filed Aug 10, 2026

BWMX

BETTERWARE DE MEXICO, S.A.P.I. DE C.V
BULLISH
Impact 4/10
Horizonweeks Processed2mo ago SEC0001213900-26-087391
Insider cluster: 1 insiders, $492K total
Actionable Insight ▲ Bullish

The accumulation by a key insider is a modest bullish signal, though the dollar amount is small relative to market cap. Monitor for additional insider buying or upcoming corporate events that could catalyze the stock. The 88% analyst bullish consensus suggests the market already has a positive view, so this insider activity may serve as confirmation.

DirectionBullish
Confidencemedium
Horizonweeks
Latest settled — T+20d
BWMX ▼ -4.85% at T+20d
LONG call ✗ call lost -4.85% · α vs SPY -3.79% · entry $16.30 → $15.51
Next anchor: T+60d in 7d
Latest observation: T+52 +1.97% FF3 residual α
Entry = T+0 close
Aug 10, 2026
via day close
T+1d
+0.31%
call +0.31% · α +0.06%
$16.35
settled 3mo ago
T+5d
-0.67%
call -0.67% · α -0.27%
$16.19
settled 2mo ago
T+20d
-4.85%
call -4.85% · α -3.79%
$15.51
settled 7w ago
T+60d
Pending
in 7d

Price Chart

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Executive Summary

Director and 10% owner Campos Luis purchased $492K of BWMX shares over three days, including a $371K open-market buy on Aug 4. This adds to a 30-day insider buying total of $1.3M, representing modest accumulation by a significant insider.

Key Financial Metrics

Direction
buying
Total Value
$492.0K
Insiders
1

Key Facts

  • Director and 10% owner Campos Luis bought 28.9K shares total across three trades from Jul 31 to Aug 4, 2026
  • Largest single purchase: 21.8K shares at $17.00 on Aug 4 ($371K)
  • Total insider buying over the past 30 days now stands at $1.3M (0.21% of market cap)
  • Insider is a 10% owner and director, adding conviction to the buy signal

Financial Impact

$492K in open-market purchases by a director/10% owner, representing ~0.08% of market cap

insider ownershipfloat

Risk Factors

  • Low trading volume could amplify price impact of insider trades
  • The purchase amount is trivial relative to market cap, limiting signal strength

Market Snapshot

Exchange
NYSE
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
88% bullish (8 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
INSIDER-BUY Data (Synthetic)0001213900-26-087391
6 reports for BWMX
Performance horizon
0% Hit rate @ T+1 0 of 3 directional calls Went positive at some point 0 of 3 best @ T+1▼ −2.97%Aug 4, 2026
Filters
Rows
Reports for BWMX — sortable, filterable
TypeNow
Oct 22, 2026
5d ago
6-K
MIXED ★ 5/10
$15.59 $16.75▲ +7.44%▲ +6.73%$16.95 (+8.72%)
Sep 17, 2026
5w ago
Insider Cluster
BULLISH ★ 4/10
$17.31 $16.69▼ −3.58%▼ −5.13%$16.95 (−2.08%)
Aug 25, 2026
9w ago
EFFECT
NEUTRAL ★ 3/10
$16.28 $16.15▼ −0.80%▼ −0.82%$16.95 (+4.12%)
Aug 10, 2026
11w ago
Insider Buy
BULLISH ★ 4/10
$16.30 $16.35▲ +0.31%▲ +0.06%$16.95 (+3.99%)
Aug 4, 2026
12w ago
Insider Buy
BULLISH ★ 4/10
$17.20 $16.69▼ −2.97%▼ −2.81%$16.95 (−1.45%)
Jul 29, 2026
12w ago
Insider Buy
BULLISH ★ 5/10
$17.59 $17.02▼ −3.24%▼ −3.96%$16.95 (−3.64%)
Showing 6 of 6

US Market Status

Market Closed — Opens Wed (< 1m)

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Report published Aug 10, 2026