SecBot SecBot

PRPL

Purple Innovation, Inc.
Nasdaq· Household Furniture· Inc. DE· CIK 0001643953 Consumer & Retail
$2.81 +0.15 (+5.64%)
Oct 26 4:00 PM ET · prev $2.66
Market cap
$11.0M
Nano cap
Median target
$25.00
+790% · range $25.00–25.00
Next earnings
Nov 10
in 14 days · EPS est. −$1.09
1 year
−86.6%
from $20.98 · Oct 27
30 days
+15.6%
from $2.43
52-week range
$1.87–21.58
−87% from high · low Oct 9
Avg volume 20D
23.1K
Oct 7 spike 65.1K
Short interest
🔒 Subscribers only
Insider net
+$29.4K
1 buyer · 0 sellers · 12 mo
New fund stakes
0
Q2 2026 13F · 0 exits
Filing reports
6
analyzed by SecBot
SecBot read BEARISH 2 reports · 90 days
Balance 2 bearish · 0 bullish oldest → newest, height = score
Avg score ·High conf. 2/2 ·Next Earnings date, Nov 10, 2026
Strongest BEARISH Purple Innovation received a Nasdaq deficiency notice on September 30, 2026, for failing to maintain the…
All reports →

Price

Daily candles with volume. Pins mark insider trades, rating changes, 13F stakes, reports, catalysts and short-interest jumps.

Signal stack

Where each data set points today.

  • InsidersBULLISH

    1 insider bought $29.4K. No open-market sales.

  • InstitutionsBULLISH

    Q2 2026: 9 added (0 new), 3 trimmed or exited.

  • EstimatesRISING

    Current-quarter EPS estimate −$1.249 → −$1.093 over 90 days. 0 up, 1 down in 30 days.

  • TrendDOWNTREND

    12% below its 50-day average.

Who's buying

13F· Q2 2026
0
new positions
0
exits
FundMoveSharesValue
ROYAL BANK OF CANADATRIM150—
GOLDMAN SACHS GROUP INCDOUBLED315,877$112.8K
UBS Group AGDOUBLED156,167$55.8K
NORTHERN TRUST CORPADD137,104$48.9K
Qube Research & Technologies LtdDOUBLED118,352$42.3K
LPL Financial LLCADD100,119$35.7K
SIMPLEX TRADING, LLCADD59,705$21.3K
RENAISSANCE TECHNOLOGIES LLCNEAR_EXIT43,477$15.5K

Quarterly 13F filings are due 45 days after each quarter ends.

The Street

last action Apr 2026
12-month targets · 1 analysts

Price is below the lowest target. Median implies +790%.Targets as of Oct 27, 2026.

Recent actions
DateFirmActionRating
Apr 29, 2026UBS
MAINTAIN
MAINTAINNeutral
Apr 29, 2026Keybanc
DOWNGRADE
DOWNGRADESector Weight
Apr 1, 2026UBS
MAINTAIN
MAINTAINNeutral
Mar 26, 2025Wedbush
REITERATE
REITERATENeutral
Sep 4, 2024Wedbush
DOWNGRADE
DOWNGRADENeutral
Aug 6, 2024Craig-Hallum
MAINTAIN
MAINTAINHold

Insider ledger

Form 4
$29.4K
bought · 1 insider
$0
sold · 0 insiders
DateInsiderTypeValue
May 4, 2026
Lucian Robert Gerard
Chief Financial Officer
BUY$29.4K
Mar 31, 2026
KERBY JEFFERY SCOTT
Chief of Owned Retail
TAX W/H$2.6K
Mar 31, 2026
Vogensen Todd E.
Chief Financial Officer
TAX W/H$4.7K
Mar 31, 2026
KERBY JEFFERY SCOTT
Chief of Owned Retail
EXERCISE13,585 sh
Mar 31, 2026
Vogensen Todd E.
Chief Financial Officer
EXERCISE24,116 sh
Mar 31, 2026
DeMartini Robert
Chief Executive Officer
EXERCISE80,386 sh
Mar 31, 2026
Ulrich George Turner
Principal Accounting Officer
EXERCISE6,576 sh
Mar 31, 2026
HAYNOR ERIC SCOTT
Chief Operating Officer
EXERCISE21,101 sh

Earnings setup

Estimates
Nov 10
reports in 14 days
−$1.09
EPS estimate, this quarter
+12%
estimate change, 90 days
0↑ 1↓
revisions, 30 days
Current-quarter EPS estimate
PeriodEPS est.Range30D rev.Revenue
Current Q-$1.09-$1.81–-$0.72+39.6%$105.7M
Next Q$0.30-$0.53–$1.25+156.0%$126.1M
Current FY🔒 Fresh data, subscribers only
Next FY-$5.39-$8.68–-$3.24+4.8%$457.7M

Washington

Q3 2026 · filed Oct 19
Lobbying Q3 None last Q1 2025
YoY n/a vs Q3 2025
Members 0 90 days
Buys / sells 0 / 0 0 trades
8 quarters Open in Washington ›

Corporate Lobbying

This company's lobbying spend, firms, issues and congressional activity are for subscribers.

Subscribe for Full Access

Short side

FINRA· Oct 15, 2026
🔒 Subscribers only
shares short
Trading halts
Aug 11, 2026Volatility PauseResumed
Jul 17, 2026Resumption ScheduledResumed
Recent activity
The latest filings, insider trades, analyst actions, press and options flow — newest first.
Oct 12, 2026 Listing status
Listing Status: PRPL — Deficient (was Normal)
Purple Innovation, Inc. - Common Stock | Nasdaq Financial Status Indicator N → D
Oct 5, 2026 SEC
Purple Innovation received a Nasdaq deficiency notice on September 30, 2026, for failing to maintain the minimum $15…
8-K — Impact 7/10
Aug 10, 2026 SEC
Purple Innovation (PRPL) reported Q2 2026 revenue of $98.3M (-6.5% YoY), missing $102.4M consensus, and cut full-year…
8-K — Impact 6/10
Jul 16, 2026 SEC
Purple Innovation filed a Certificate of Amendment to implement a 1-for-25 reverse stock split, effective July 19…
8-K — Impact 4/10
Jun 30, 2026 Inst.
ROYAL BANK OF CANADA — TRIM
150 shares (—)
Jun 30, 2026 Inst.
GOLDMAN SACHS GROUP INC — DOUBLED
315,877 shares ($112.8K)
May 4, 2026 Insider
Lucian Robert Gerard bought 60,000 shares
Chief Financial Officer @ $0.4906 ($29.4K)
Mar 31, 2026 Insider
KERBY JEFFERY SCOTT surrendered for taxes 3,920 shares
Chief of Owned Retail @ $0.6612 ($2.6K)
Catalysts
Scheduled dates and disclosed events: earnings, FDA and trial readouts, halts, press releases. Colored dot = impact.
Upcoming
Nov 10, 2026
Earnings date
PRPL Q3 2026 Earnings Scheduled — 2026-11-10
Recent
Oct 12, 2026
Listing
Listing Status: PRPL — Deficient (was Normal)
Purple Innovation, Inc. - Common Stock | Nasdaq Financial Status Indicator N → D
Aug 11, 2026
Trading halt
Halt Resumed: PRPL — trading resumed after LUDP (Volatility Trading Pause)
Halted 2026-08-11T13:43:41.000Z | Resumed 2026-08-11T13:48:41.000Z
Aug 11, 2026
Trading halt
Trading Halt: PRPL — LUDP (Volatility Trading Pause)
Purple Innovation, Inc. | Market: NASDAQ | Code: LUDP — Volatility Trading Pause
Aug 10, 2026
Earnings date
PRPL Q2 2026 Earnings Scheduled — 2026-08-10
Aug 8, 2026
Listing
Listing Status: PRPL — Normal (was Deficient)
Purple Innovation, Inc. - Common Stock | Nasdaq Financial Status Indicator D → N

SecBot reports

6 filings · 0 bullish · 4 bearish · 1 mixed · 1 neutral
All PRPL filing & press-release reports (6)