The reverse split is a compliance-driven technical adjustment. Monitor the stock's ability to maintain a $1+ bid price post-split; any subsequent decline below $1 within 30 trading days could trigger a new Nasdaq deficiency notice. The split alone does not signal a fundamental change.
Price Chart
Executive Summary
Purple Innovation filed a Certificate of Amendment to implement a 1-for-25 reverse stock split, effective July 19, 2026, with split-adjusted trading starting July 20, 2026. Post-split, approximately 4.35M Class A and 6.5K Class B shares will be outstanding. The split is a technical measure to maintain Nasdaq listing compliance and does not change the company's fundamental value.
Key Facts
- Reverse stock split at a 1-for-25 ratio, approved by stockholders on July 2, 2026 and board on July 7, 2026.
- Effective at 11:59 pm ET on July 19, 2026; split-adjusted trading begins July 20, 2026 under same symbol PRPL.
- Post-split shares: ~4,353,026 Class A common and 6,522 Class B common.
- No fractional shares issued; any fractional shares rounded up to nearest whole share.
- All warrants, stock options, and other securities proportionally adjusted.
- New CUSIP number 74640Y304 for Class A common stock.
Financial Impact
No direct financial impact; share count reduced by 96% (25:1), per-share price increases proportionally. No change in market capitalization or enterprise value.
Risk Factors
- Post-split stock may still fail to maintain Nasdaq's $1 minimum bid price, leading to delisting risk.
- Reverse splits often attract negative sentiment and can cause short-term price volatility.
- Proportionate adjustment of warrants/options may create overhang or dilution if exercised.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 5 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 8-K Filing (Primary) | 0001213900-26-078509 |
| Document: ea029772401ex3-1.htm | 0001213900-26-078509 |
| Document: 0001213900-26-078509-index-headers.html | 0001213900-26-078509 |
| Document: 0001213900-26-078509-index.html | 0001213900-26-078509 |
| Document: 0001213900-26-078509.txt | 0001213900-26-078509 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 5, 2026 21d ago | 8-K | $2.16 | awaiting T+20 | — | $2.81 (−30.09%) |
Aug 10, 2026 11w ago | 8-K | $7.25 $3.63 | ▲ +49.93% | ▲ +48.87% | $2.81 (+61.24%) |
Jul 16, 2026 14w ago | 8-K | $0.3101 $0.2640 | ▼ −14.87% | ▼ −18.48% | $2.81 (+806.16%) |
Jun 5, 2026 20w ago | 8-K | $0.3911 $0.3230 | ▲ +17.41% | ▲ +18.25% | $2.81 (−618.49%) |
Apr 28, 2026 26w ago | 8-K | $13.35 $10.48 | ▲ +21.54% | ▲ +26.98% | $2.81 (+78.95%) |
Mar 31, 2026 30w ago | 8-K | $0.6610 $0.5068 | ▼ −23.33% | ▼ −32.75% | $2.81 (+325.11%) |
US Market Status
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