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8-K ·Filed Jun 5, 2026

PRPL

Purple Innovation, Inc.
BEARISH
Impact 5/10
Horizonweeks Processed4mo ago SEC0001213900-26-065816
8-K context-dependent: Items 5.02
Actionable Insight ▼ Bearish

The COO departure without a named successor at a sub-$50M market cap company signals potential operational disruption. Monitor for any further C-suite departures or a material weakness disclosure in the next 10-Q. The stock has historically been volatile on management changes.

DirectionBearish
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d
PRPL ▼ -60.83% at T+60d
SHORT call ✓ call won +60.83% · α vs SPY +64.34% · entry $0.3911 → $0.1532
Entry = T+0 close
Jun 5, 2026
via day close
T+1d
+3.61%
call -3.61% · α -3.90%
$0.4052
settled 5mo ago
T+5d
+9.46%
call -9.46% · α -7.35%
$0.4281
settled 5mo ago
T+20d
-17.41%
call +17.41% · α +18.25%
$0.3230
settled 4mo ago
T+60d
-60.83%
call +60.83% · α +64.34%
$0.1532
settled 8w ago

Price Chart

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Executive Summary

Purple Innovation's COO Eric Haynor resigned effective June 5, 2026, with no replacement named. The filing states the resignation is not due to any disagreement with the company. For a $45M market cap company already under operational stress, the departure of a key operations executive without a successor raises execution risk.

Key Facts

  • COO Eric Haynor resigned effective June 5, 2026
  • No replacement has been appointed
  • Resignation stated as not due to any disagreement with company operations, policies, or practices
  • Company market cap is approximately $45M

Financial Impact

No financial figures provided in the filing

Risk Factors

  • Operational execution risk with COO role vacant
  • Potential for further management departures or organizational instability
  • Small market cap amplifies impact of key personnel changes

Market Snapshot

Exchange
Nasdaq
Sector
Household Furniture
Analyst Consensus
60% bullish (10 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 4 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001213900-26-065816
Document: 0001213900-26-065816-index-headers.html0001213900-26-065816
Document: 0001213900-26-065816-index.html0001213900-26-065816
Document: 0001213900-26-065816.txt0001213900-26-065816
6 reports for PRPL
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for PRPL — sortable, filterable
TypeNow
Oct 5, 2026
21d ago
8-K
BEARISH ★ 7/10
$2.16awaiting T+20—$2.87 (−33.02%)
Aug 10, 2026
11w ago
8-K
BEARISH ★ 6/10
$7.25 $3.63▲ +49.93%▲ +48.87%$2.87 (+60.37%)
Jul 16, 2026
14w ago
8-K
NEUTRAL ★ 4/10
$0.3101 $0.2640▼ −14.87%▼ −18.48%$2.87 (+826.54%)
Jun 5, 2026
20w ago
8-K
BEARISH ★ 5/10
$0.3911 $0.3230▲ +17.41%▲ +18.25%$2.87 (−634.65%)
Apr 28, 2026
26w ago
8-K
BEARISH ★ 8/10
$13.35 $10.48▲ +21.54%▲ +26.98%$2.87 (+78.48%)
Mar 31, 2026
30w ago
8-K
MIXED ★ 7/10
$0.6610 $0.5068▼ −23.33%▼ −32.75%$2.87 (+334.67%)
Showing 6 of 6

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Report published Jun 5, 2026