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8-K ·Filed Apr 28, 2026

PRPL

Purple Innovation, Inc.
BEARISH
Impact 8/10
Horizonweeks Processed6mo ago SEC0001213900-26-048279
8-K Item 2.02: Earnings release
Actionable Insight ▼ Bearish

The earnings miss and guidance cut confirm weak demand and accounting headwinds. Watch for further restructuring, cash burn trajectory (cash $25M vs debt $119M), and outcome of the proxy contest in June. The new CFO brings operational experience but near-term outlook remains challenged.

DirectionBearish
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d
PRPL ▼ -42.85% at T+60d
SHORT call ✓ call won +42.85% · α vs SPY +46.94% · entry $13.35 → $7.63
Entry = T+0 close
Apr 28, 2026
via day close
T+1d
-8.24%
call +8.24% · α +8.22%
$12.25
settled 6mo ago
T+5d
-7.68%
call +7.68% · α +9.38%
$12.33
settled 6mo ago
T+20d
-21.54%
call +21.54% · α +26.98%
$10.48
settled 5mo ago
T+60d
-42.85%
call +42.85% · α +46.94%
$7.63
settled 3mo ago

Price Chart

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Executive Summary

Purple Innovation reported Q1 2026 revenue of $95.7M, down 8.1% YoY, and GAAP EPS of -$0.28, far below the -$0.13 consensus (115% miss). The company cut its full-year 2026 revenue guidance to $465-$485M from $500-$520M while maintaining adjusted EBITDA guidance of $20-$30M. CFO Todd Vogensen resigned effective May 1, replaced by former La-Z-Boy CFO Robert Lucian. The earnings miss, guidance cut, and CFO transition are bearish, compounded by an ongoing proxy contest.

Key Financial Metrics

EPS
−$0.28
est −$0.13 · -115.4%
Revenue
$95.7M
-8.1% YoY
Rating
strong miss
Guidance
$465M-$485M
lowered
Free Cash Flow
$1.4M
Gross Margin
36.8%

Key Facts

  • Q1 2026 net revenue $95.7M vs $104.2M YoY, down 8.1%
  • GAAP diluted EPS -$0.28 vs consensus -$0.13 (115% miss)
  • Net loss widened to $30.5M from $19.1M YoY
  • Full-year 2026 revenue guidance cut to $465-$485M from $500-$520M
  • Adjusted EBITDA guidance maintained at $20-$30M (Q1 adjusted EBITDA -$4.8M, flat YoY)
  • CFO Todd Vogensen resigns effective May 1; Robert Lucian (ex-La-Z-Boy CFO) appointed
  • Proxy fight materials (DEFA14A) filed April 22 signal contested board election

Financial Impact

Revenue guidance cut ~$35M at midpoint; EPS miss of $0.15 vs consensus.

revenueepsnetIncomeguidance

Risk Factors

  • Continued revenue decline and cash burn; negative equity of $60M
  • High debt ($119M related-party debt) and warrant liabilities ($23M)
  • Shareholder activism and potential board changes from proxy fight
  • Accounting adjustments (SGI contract) may continue to pressure reported revenue

Market Snapshot

Exchange
Nasdaq
Sector
Household Furniture
Analyst Consensus
64% bullish (11 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 8 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001213900-26-048279
Document: ea0287736-8k_purple.htm0001213900-26-048279
Document: ea028773601ex10-1.htm0001213900-26-048279
Document: ea028773601ex99-2.htm0001213900-26-048279
Document: 0001213900-26-048279-index-headers.html0001213900-26-048279
Document: 0001213900-26-048279-index.html0001213900-26-048279
Document: 0001213900-26-048279.txt0001213900-26-048279
8-K Data (Synthetic)0001213900-26-048279
6 reports for PRPL
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for PRPL — sortable, filterable
TypeNow
Oct 5, 2026
21d ago
8-K
BEARISH ★ 7/10
$2.16awaiting T+20—$2.84 (−31.48%)
Aug 10, 2026
11w ago
8-K
BEARISH ★ 6/10
$7.25 $3.63▲ +49.93%▲ +48.87%$2.84 (+60.83%)
Jul 16, 2026
14w ago
8-K
NEUTRAL ★ 4/10
$0.3101 $0.2640▼ −14.87%▼ −18.48%$2.84 (+815.83%)
Jun 5, 2026
20w ago
8-K
BEARISH ★ 5/10
$0.3911 $0.3230▲ +17.41%▲ +18.25%$2.84 (−626.16%)
Apr 28, 2026
26w ago
8-K
BEARISH ★ 8/10
$13.35 $10.48▲ +21.54%▲ +26.98%$2.84 (+78.73%)
Mar 31, 2026
30w ago
8-K
MIXED ★ 7/10
$0.6610 $0.5068▼ −23.33%▼ −32.75%$2.84 (+329.65%)
Showing 6 of 6

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Report published Apr 28, 2026