PRESS-RELEASE ·Filed Aug 4, 2026

WIX

Wix.com, Ltd.
BEARISH
Impact 6/10
Horizondays Processed1mo ago WireGlobeNewswire
Press release: earnings
Actionable Insight ▼ Bearish

The severe EPS miss and GAAP loss will likely drive near-term selling pressure, but maintained guidance and the Base44 margin improvement narrative (AI cost savings, ~60% gross margin in 2H) could provide a floor. Watch for analyst downgrades and any pre-announcement of Q3 guidance revision. The stock may trade down 5-10% initially, but the revenue growth and ARR trajectory suggest a potential recovery over weeks if management executes on AI cost reduction.

DirectionBearish
Confidencehigh
Horizondays
Latest settled — T+20d ⚠ clustered
WIX ▲ +32.34% at T+20d
SHORT call ✗ call lost -32.34% · α vs SPY -33.58% · entry $66.78 → $88.38
Next anchor: T+60d in 26d
Latest observation: T+40 -33.05% FF3 residual α
Entry anchored
Aug 3, 04:16 PM ET
via exchange tick
T+1d
-3.31%
call +3.31% · α +3.11%
$64.57
settled 8w ago
T+5d
-0.10%
call +0.10% · α +0.01%
$66.71
settled 7w ago
T+20d
+32.34%
call -32.34% · α -33.58%
$88.38
settled 4w ago
T+60d
—
call — · α —
—
in 26d

Price Chart

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Executive Summary

Wix reported Q2 2026 revenue of $563.1M (+15% YoY), in line with consensus, but GAAP net loss of $76.4M (-$1.78/share) vs. consensus EPS of $1.21, a 43.6% miss. Non-GAAP diluted EPS of $1.39 also missed consensus. The company maintained full-year guidance for low-to-mid-teens revenue growth and expects Base44 non-GAAP gross margins to improve to ~60% in 2H, but the GAAP loss and EPS miss overshadow the revenue beat, making this a bearish report despite the positive narrative around AI cost savings and Base44 margin expansion. Historical calibration shows past bullish calls on WIX have underperformed (avg T+20 alpha -5.69%, 40% win rate), reinforcing a cautious stance. The EPS miss is severe and the GAAP loss is material, but the revenue growth and maintained guidance prevent a 'strong_miss' rating. Sentiment is bearish with impactScore 6, reflecting a notable miss that will pressure the stock near-term, though the AI cost story may limit downside over weeks.

Key Financial Metrics

EPS
$-1.78
est $1.21 · -247.1%
Revenue
$563.1M
est $552.8M · +1.9% · +14.9% YoY
Rating
miss
Guidance
low-to-mid-teens percentage YoY growth for full year 2026
maintained
Free Cash Flow
$52.6M
Gross Margin
66%

Key Facts

  • Q2 2026 revenue $563.1M, +15% YoY, in line with consensus of $552.8M (beat by ~1.9%)
  • GAAP net loss of $76.4M (-$1.78/share) vs. consensus EPS of $1.21 — a 43.6% miss
  • Non-GAAP diluted EPS of $1.39 vs. consensus $1.21 (miss of ~14.9%)
  • Total ARR $1.963B, +15% YoY; Creative Subscriptions revenue $398.4M (+15% YoY); Business Solutions $164.7M (+14% YoY)
  • Free cash flow $52.6M (ex-restructuring $61.2M, 11% of revenue), down from $147.7M in Q2 2025
  • Maintained full-year 2026 outlook: low-to-mid-teens revenue growth, high-teens FCF margin ex-acquisition/restructuring costs
  • Base44 non-GAAP gross margin expected to reach ~60% in 2H, up from near-zero entering 2026, driven by proprietary LLM 'Base 1'
  • GAAP gross margin 66%; non-GAAP gross margin 67%; operating loss of $58.8M GAAP vs. non-GAAP operating income of $64.8M

Financial Impact

GAAP net loss of $76.4M vs. consensus EPS of $1.21; revenue beat of ~$10.3M (1.9%) but EPS miss of $0.53 (43.6%)

revenueepsnet incomefree cash flowgross margin

Risk Factors

  • GAAP net loss of $76.4M and EPS miss of 43.6% could trigger significant sell-off and analyst downgrades
  • Free cash flow declined 64% YoY to $52.6M, raising concerns about profitability trajectory
  • Restructuring costs of $27.1M and acquisition-related expenses of $41.1M weigh on GAAP results
  • Historical calibration shows past bullish calls on WIX underperformed (avg T+20 alpha -5.69%, 40% win rate), suggesting downside risk persists
  • Guidance maintained but vague (low-to-mid-teens growth) — any miss on Q3 expectations could amplify losses

Market Snapshot

Exchange
Nasdaq
Sector
Services-Computer Programming, Data Processing, Etc.
Analyst Consensus
56% bullish (27 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 press release from GlobeNewswire.

DocumentAccession Number
PRESS-RELEASE Data (Synthetic)press-3338018
24 reports for WIX
Performance horizon
77% Hit rate 10 of 13 directional calls best @ T+20▲ +20.57%Aug 28, 2026
Filters
Rows
Reports for WIX — sortable, filterable
TypeNow
Sep 15, 2026
17d ago
Press Release
NEUTRAL ★ 5/10
$82.58 $78.49▼ −4.95%▼ −5.77%$71.96 (−12.85%)
Sep 14, 2026
18d ago
Press Release
NEUTRAL ★ 5/10
$83.33 $83.53▲ +0.24%▲ +0.13%$71.96 (−13.64%)
Sep 10, 2026
21d ago
Press Release
BEARISH ★ 5/10
$75.52 $79.90▼ −5.80%▼ −6.30%$71.96 (+4.71%)
Sep 9, 2026
22d ago
Press Release
BEARISH ★ 7/10
$75.52 $79.90▼ −5.80%▼ −6.30%$71.96 (+4.71%)
Sep 2, 2026
4w ago
Insider Cluster
NEUTRAL ★ 3/10
$86.69 $75.52▼ −12.88%▼ −11.93%$71.96 (−16.99%)
Aug 28, 2026
5w ago
Press Release
BEARISH ★ 7/10
$87.62 $76.21▲ +13.02%▲ +13.13%$71.96 (+17.87%)
Aug 26, 2026
5w ago
Press Release
BEARISH ★ 7/10
$85.76 $86.69▼ −1.08%▼ −1.85%$71.96 (+16.09%)
Aug 24, 2026
5w ago
Press Release
NEUTRAL ★ 5/10
$84.42 $88.25▲ +4.54%▲ +4.07%$71.96 (−14.75%)
Aug 20, 2026
6w ago
Press Release
BEARISH ★ 6/10
$82.47 $85.76▼ −3.99%▼ −2.87%$71.96 (+12.74%)
Aug 14, 2026
6w ago
Press Release
BEARISH ★ 7/10
$74.13 $82.07▼ −10.71%▼ −12.08%$71.96 (+2.92%)
Showing 10 of 24

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Report published Aug 4, 2026