6-K ·Filed Aug 4, 2026

WIX

Wix.com Ltd.
BEARISH
Impact 6/10
Horizondays Processed1mo ago SEC0001628280-26-052108
Notable filing: 6-K
Actionable Insight ▼ Bearish

The sharp GAAP profitability deterioration and 47% operating expense growth overshadow the solid top-line beat. Monitor the Q3 earnings call for details on whether the Base44 margin improvement materializes and if the restructuring costs are truly one-time. The massive share buyback ($1.72B in H1) has reduced the float significantly, which could amplify any post-earnings move — watch for insider selling patterns in the coming weeks.

DirectionBearish
Confidencehigh
Horizondays
Latest settled — T+20d ⚠ clustered
WIX ▲ +32.34% at T+20d
SHORT call ✗ call lost -32.34% · α vs SPY -33.58% · entry $66.78 → $88.38
Next anchor: T+60d in 26d
Latest observation: T+40 -33.05% FF3 residual α
Entry anchored
Aug 3, 04:16 PM ET
via exchange tick
T+1d
-3.31%
call +3.31% · α +3.11%
$64.57
settled 8w ago
T+5d
-0.10%
call +0.10% · α +0.01%
$66.71
settled 7w ago
T+20d
+32.34%
call -32.34% · α -33.58%
$88.38
settled 4w ago
T+60d
—
call — · α —
—
in 26d

Price Chart

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Executive Summary

Wix reported Q2 2026 revenue of $563.1M (+15% YoY) and bookings of $569.1M (+12% YoY), driven by strong Base44 performance. However, GAAP net loss was $76.4M vs. $57.7M net income a year ago, with operating income swinging to a loss of $58.8M from a $44.3M profit, as operating expenses surged 47% YoY due to restructuring and acquisition costs. The company maintained its full-year outlook for low- to mid-teens revenue growth and expects Base44 non-GAAP gross margins to reach ~60% in 2H, but the GAAP profitability deterioration and heavy cost structure are significant concerns.

Key Facts

  • Q2 2026 revenue was $563.1M, up 15% YoY from $489.9M.
  • Q2 2026 GAAP net loss was $76.4M ($1.78/share) vs. net income of $57.7M ($1.03/share) in Q2 2025.
  • GAAP operating income swung to a loss of $58.8M from a profit of $44.3M in Q2 2025.
  • Total operating expenses rose 47% YoY to $429.1M, including $27.1M in restructuring costs.
  • Non-GAAP net income was $68.2M ($1.59 basic EPS), down from $136.2M ($2.44 basic EPS) in Q2 2025.
  • Free cash flow was $52.6M, down 64% from $147.7M in Q2 2025.
  • Total ARR was $1.963B, up 15% YoY.
  • Q3 2026 revenue guidance: low-double-digits YoY growth; full-year 2026 outlook maintained at low- to mid-teens revenue growth.
  • Base44 non-GAAP gross margin expected to be ~60% in 2H 2026, up from near-zero entering the year.
  • Share count fell sharply: basic weighted-average shares were 42.97M vs. 55.91M a year ago, reflecting $1.72B in treasury share repurchases during H1 2026.

Financial Impact

GAAP net loss of $76.4M vs. $57.7M net income YoY; operating income swung from +$44.3M to -$58.8M; FCF fell 64% to $52.6M; non-GAAP net income halved to $68.2M from $136.2M.

revenuenet incomeoperating incomefree cash flowoperating expenses

Risk Factors

  • GAAP net loss and operating loss signal deteriorating underlying profitability despite revenue growth.
  • Free cash flow declined 64% YoY, raising questions about cash generation sustainability.
  • Restructuring and acquisition-related costs ($68.2M in Q2) may not be fully one-time if integration challenges persist.
  • Guidance for low-double-digits Q3 revenue growth implies deceleration from Q2's 15% rate.
  • Heavy share repurchase program ($1.72B in H1) has depleted cash and short-term investments, reducing financial flexibility.

Market Snapshot

Exchange
Nasdaq
Sector
Services-Computer Programming, Data Processing, Etc.
Analyst Consensus
50% bullish (28 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
6-K Filing (Primary)0001628280-26-052108
Document: wix-6xkxsecondquarter2026.htm0001628280-26-052108
Document: 0001628280-26-052108-index-headers.html0001628280-26-052108
Document: 0001628280-26-052108-index.html0001628280-26-052108
Document: 0001628280-26-052108.txt0001628280-26-052108
24 reports for WIX
Performance horizon
77% Hit rate 10 of 13 directional calls best @ T+20▲ +20.57%Aug 28, 2026
Filters
Rows
Reports for WIX — sortable, filterable
TypeNow
Sep 15, 2026
17d ago
Press Release
NEUTRAL ★ 5/10
$82.58 $78.49▼ −4.95%▼ −5.77%$71.19 (−13.79%)
Sep 14, 2026
18d ago
Press Release
NEUTRAL ★ 5/10
$83.33 $83.53▲ +0.24%▲ +0.13%$71.19 (−14.57%)
Sep 10, 2026
22d ago
Press Release
BEARISH ★ 5/10
$75.52 $79.90▼ −5.80%▼ −6.30%$71.19 (+5.73%)
Sep 9, 2026
22d ago
Press Release
BEARISH ★ 7/10
$75.52 $79.90▼ −5.80%▼ −6.30%$71.19 (+5.73%)
Sep 2, 2026
4w ago
Insider Cluster
NEUTRAL ★ 3/10
$86.69 $75.52▼ −12.88%▼ −11.93%$71.19 (−17.88%)
Aug 28, 2026
5w ago
Press Release
BEARISH ★ 7/10
$87.62 $76.21▲ +13.02%▲ +13.13%$71.19 (+18.75%)
Aug 26, 2026
5w ago
Press Release
BEARISH ★ 7/10
$85.76 $86.69▼ −1.08%▼ −1.85%$71.19 (+16.99%)
Aug 24, 2026
5w ago
Press Release
NEUTRAL ★ 5/10
$84.42 $88.25▲ +4.54%▲ +4.07%$71.19 (−15.67%)
Aug 20, 2026
6w ago
Press Release
BEARISH ★ 6/10
$82.47 $85.76▼ −3.99%▼ −2.87%$71.19 (+13.68%)
Aug 14, 2026
6w ago
Press Release
BEARISH ★ 7/10
$74.13 $82.07▼ −10.71%▼ −12.08%$71.19 (+3.97%)
Showing 10 of 24

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