The insider activity is too small in dollar terms relative to market cap to be actionable. The mixed direction (President selling large while CEO buys small) and the trivial 0.04% of market cap sold suggest routine portfolio management. Monitor for any material corporate events (earnings, M&A) that could explain the price gap between the Aug 25 sale at $85 and the Aug 31 buy at $60.
Price Chart
Executive Summary
A mixed insider cluster at Wix shows the CEO and President buying small amounts near $60 on Aug 31, while the President sold $1.17M at $85.22 on Aug 25 and a director sold $335K at $85.93 on Aug 27. The total open-market sales of ~$1.5M represent ~0.04% of Wix's $3.6B market cap, which is trivial. The buys are also tiny in absolute terms. The cluster is dominated by a single large President sale, but the dollar amount is immaterial relative to market cap, and the mixed direction with both buys and sells within days suggests no clear informational signal. Historical calibration on this ticker shows prior reports have been directionally wrong on average, further supporting a neutral read.
Key Financial Metrics
Key Facts
- President Zohar Nir sold 13,700 shares at $85.22 for $1.17M on Aug 25
- Director Ron Gutler sold 3,900 shares at $85.93 for $335K on Aug 27
- CEO Avishai Abrahami bought 654 shares at $59.89 for $39K on Aug 31
- Total open-market sales of ~$1.5M represent ~0.04% of Wix's $3.6B market cap
- Mixed cluster with both buys and sells within a 6-day window shows no clear directional signal
Financial Impact
Total insider sales of ~$1.5M represent ~0.04% of market cap — immaterial
Risk Factors
- Insider sales, while small, could precede a broader sell-off if the stock continues to decline from the $85 level
- The 30%+ drop between the President's sale at $85 and the CEO's buy at $60 within 6 days suggests high volatility — further downside risk remains
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-WIX-1788412512115 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 15, 2026 17d ago | Press Release | $82.58 $78.49 | ▼ −4.95% | ▼ −5.77% | $71.19 (−13.79%) |
Sep 14, 2026 18d ago | Press Release | $83.33 $83.53 | ▲ +0.24% | ▲ +0.13% | $71.19 (−14.57%) |
Sep 10, 2026 22d ago | Press Release | $75.52 $79.90 | ▼ −5.80% | ▼ −6.30% | $71.19 (+5.73%) |
Sep 9, 2026 22d ago | Press Release | $75.52 $79.90 | ▼ −5.80% | ▼ −6.30% | $71.19 (+5.73%) |
Sep 2, 2026 4w ago | Insider Cluster | $86.69 $75.52 | ▼ −12.88% | ▼ −11.93% | $71.19 (−17.88%) |
Aug 28, 2026 5w ago | Press Release | $87.62 $76.21 | ▲ +13.02% | ▲ +13.13% | $71.19 (+18.75%) |
Aug 26, 2026 5w ago | Press Release | $85.76 $86.69 | ▼ −1.08% | ▼ −1.85% | $71.19 (+16.99%) |
Aug 24, 2026 5w ago | Press Release | $84.42 $88.25 | ▲ +4.54% | ▲ +4.07% | $71.19 (−15.67%) |
Aug 20, 2026 6w ago | Press Release | $82.47 $85.76 | ▼ −3.99% | ▼ −2.87% | $71.19 (+13.68%) |
Aug 14, 2026 6w ago | Press Release | $74.13 $82.07 | ▼ −10.71% | ▼ −12.08% | $71.19 (+3.97%) |
US Market Status
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