The cluster is too small relative to market cap to be a meaningful signal. Monitor for any upcoming earnings or material events that could explain the timing, but the dollar amount is routine. The consistent selling pattern over the past 30 days ($2.3M) suggests ongoing diversification rather than a negative view.
Price Chart
Executive Summary
Six Roku insiders sold a total of $2.28M in open-market shares over a 7-day window, including the President of Roku Media, the President of Devices/Product/Tech, the President of Subscriptions, the SVP & General Counsel, a Director, and the VP & CAO. This is a broad-based cluster of sales from senior leadership across multiple business units, with no insider purchases to offset the selling. At $2.28M, the sales represent approximately 0.01% of Roku's $23.1B market cap, which is below the 0.1% proportionality threshold for materiality, suggesting these are routine liquidity-driven sales rather than a coordinated bearish signal.
Key Financial Metrics
Key Facts
- Six insiders sold shares in a 7-day window (Aug 28 - Sep 4, 2026)
- Total open-market sales: $2.28M
- No insider purchases in the cluster
- Sales include Presidents of Roku Media, Devices/Product/Tech, and Subscriptions
- Total sales represent ~0.01% of $23.1B market cap
- Prior 30-day insider activity: 8 sells totaling $2.3M (consistent pattern)
- Historical reports on ROKU show 80% win rate at T+20 with +2.15% avg return
Financial Impact
$2.28M in insider sales, ~0.01% of market cap
Risk Factors
- Broad-based selling across multiple senior executives could indicate private concerns not yet public
- No insider buying to counterbalance the selling pattern
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-ROKU-1788991305478 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 9, 2026 22d ago | Insider Cluster | $154.12 $154.08 | ▼ −0.03% | ▲ +0.47% | $151.73 (−1.55%) |
Sep 3, 2026 28d ago | Insider Cluster | $155.59 $157.45 | ▲ +1.20% | ▲ +2.40% | $151.73 (−2.48%) |
Sep 1, 2026 4w ago | DEFM14A | $155.53 $152.90 | ▼ −1.69% | ▼ −1.77% | $151.73 (−2.44%) |
Aug 7, 2026 7w ago | Insider Cluster | $151.84 $158.31 | ▼ −4.26% | ▼ −4.31% | $151.73 (+0.07%) |
Aug 5, 2026 8w ago | Insider Cluster | $150.07 $153.68 | ▲ +2.41% | ▲ +1.19% | $151.73 (+1.11%) |
Jul 7, 2026 12w ago | Insider Cluster | $141.21 $141.76 | ▲ +0.39% | ▼ −0.16% | $151.73 (+7.45%) |
Jul 2, 2026 13w ago | Insider Cluster | $142.43 $140.26 | ▼ −1.52% | ▼ −2.45% | $151.73 (+6.53%) |
Jun 18, 2026 15w ago | 8-K | $135.20 $135.40 | ▲ +0.15% | ▲ +2.22% | $151.73 (+12.23%) |
Jun 16, 2026 15w ago | Insider Cluster | $137.29 $135.93 | ▲ +0.99% | ▼ −0.05% | $151.73 (−10.52%) |
Jun 15, 2026 15w ago | 425 | $137.95 $135.06 | ▼ −2.10% | ▲ +0.13% | $151.73 (+9.99%) |
US Market Status
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