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144 ·Filed Nov 2, 2026

ROKU

ROKU, INC
NEUTRAL
Impact 2/10
Horizonimmediate Processed8d 2h ago SEC0001950047-26-010535
Form 144: notice of proposed sale of securities
Actionable Insight • Neutral

The filing is a routine insider intent-to-sell notice for a very small position. Monitor for any subsequent Form 4 filings to confirm execution, but no material impact is expected.

DirectionNeutral
Confidencehigh
Horizonimmediate

How the stock moved after the report

⚠ Clustered NEUTRAL VIEWSTOCK ABOVE ENTRY AT T+5
Entry
$160.36
T+0 close · Nov 2, 2026 · via day close
Latest settled
+0.10%
T+5 · $160.52
vs SPY
+0.69%
α at T+5
Next horizon
T+20
in 21d
  1. T+0 · Nov 3 $160.36entry
  2. T+1 · 7d ago +1.50%α −0.15% · $162.77
  3. T+5 · 12h ago +0.10%α +0.69% · $160.52
  4. T+20 · in 21d Pending
  5. T+60 · in 3mo Pending
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Executive Summary

Roku CFO Matthew C. Banks filed a Form 144 notice of intent to sell 552 shares of common stock, with an approximate market value of $86,907. The shares were acquired via restricted stock vesting on September 1, 2026. The filing also lists three prior sales by Banks in August-October 2026 totaling 1,652 shares. The proposed sale is small relative to Banks' total holdings and Roku's $23.2B market cap, and is likely a routine liquidity transaction.

Key Facts

  • CFO Matthew C. Banks filed Form 144 to sell 552 shares of Roku common stock
  • Estimated value of proposed sale: $86,906.88 based on filing price of ~$157.44/share
  • Shares were acquired via restricted stock vesting on September 1, 2026
  • Banks previously sold 1,652 shares in three transactions between August and October 2026
  • Proposed sale represents a minimal fraction of Roku's $23.2B market cap
  • Form 144 is an advance notice of intent to sell; the sale may not occur

Financial Impact

Proposed sale of 552 shares valued at approximately $86,907, negligible relative to $23.2B market cap

dilution

Risk Factors

  • Form 144 signals intent only; the sale may not be executed
  • No material risk to shareholders given the trivial size of the proposed sale

Market Snapshot

Exchange
Nasdaq
Sector
Cable & Other Pay Television Services
Analyst Consensus
39% bullish (36 analysts)

Investment Themes

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
144 Filing (Primary)0001950047-26-010535
Document: 0001950047-26-010535-index.html0001950047-26-010535
Document: 0001950047-26-010535.txt0001950047-26-010535

Track record

47 reports on ROKU

Performance horizon

5 of 9 bullish or bearish reports moved the stock their way by T+1. Best: +11.72% at T+60 after the Jun 15, 2026 report. 9 of 9 went positive at some point.

Filters
  1. Nov 6, 20264d ago 25-NSE Neutral 6/10 Entry $160.21 Now $160.52 +0.19% due Nov 10
  2. Nov 6, 20264d ago 8-K Mixed 8/10 Entry $160.21 Now $160.52 +0.19% due Nov 10
  3. Nov 3, 20267d ago Insider Cluster Neutral 2/10 Entry $162.77 to $160.37 Now $160.52 −1.38% ▼ −1.47% +2.93% vs SPY
  4. Nov 2, 20268d ago 144 Neutral 2/10 Entry $160.36 to $162.77 Now $160.52 +0.10% ▲ +1.50% −0.15% vs SPY
  5. Nov 2, 20268d ago 8-K Bullish 6/10 Entry $160.36 to $162.77 Now $160.52 +0.10% ▲ +1.50% −0.15% vs SPY
  6. Nov 2, 20268d ago 144 Neutral 2/10 Viewing Entry $160.36 to $162.77 Now $160.52 +0.10% ▲ +1.50% −0.15% vs SPY
  7. Oct 23, 202618d ago Institutional Cluster Bearish 4/10 Entry $158.58 to $157.23 Now $160.52 −1.22% ▲ +0.85% +1.56% vs SPY
  8. Oct 6, 20265w ago 425 Neutral 3/10 Entry $152.73 to $153.81 Now $160.52 +5.10% ▲ +0.71% +1.13% vs SPY
  9. Oct 6, 20265w ago 8-K Neutral 3/10 Entry $152.73 to $153.81 Now $160.52 +5.10% ▲ +0.71% +1.13% vs SPY
  10. Oct 5, 20265w ago Insider Cluster Neutral 3/10 Entry $152.06 to $152.73 Now $160.52 +5.56% ▲ +0.44% +0.68% vs SPY
Showing 10 of 47

US Market Status

Market Closed · Opens Thu (14h 27m)

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Report published Nov 2, 2026