The consistent monthly sale pattern suggests a 10b5-1 plan; monitor for any deviation in size or frequency that could signal a change in insider sentiment.
How the stock moved after the report
⚠ Clustered NEUTRAL VIEWSTOCK ABOVE ENTRY AT T+5- T+0 · Nov 3 $160.36entry
- T+1 · 7d ago +1.50%α −0.15% · $162.77
- T+5 · 12h ago +0.10%α +0.69% · $160.52
- T+20 · in 21d Pending
- T+60 · in 3mo Pending
Price Chart
REPLAYWatch the reaction play outHow similar events traded
Executive Summary
Director Neil Hunt filed a Form 144 notice of intent to sell 2,000 ROKU shares, valued at approximately $312,352, on November 2, 2026. The sale follows a pattern of monthly sales of the same size since August 2026, suggesting a routine 10b5-1 plan rather than a discretionary bearish signal.
Key Facts
- Neil Hunt, a director of Roku, filed Form 144 to sell 2,000 shares of common stock.
- The proposed sale value is approximately $312,352 based on the filing date.
- Hunt has sold 2,000 shares in each of the prior three months (August, September, October 2026), indicating a pre-arranged trading plan.
- The shares to be sold were acquired via stock option exercise on November 2, 2026.
- The sale represents a tiny fraction of Roku's $23.2B market cap.
Financial Impact
Proceeds of ~$312K from 2,000 shares; immaterial relative to $23.2B market cap.
Risk Factors
- Form 144 is only an intent to sell; the transaction may not be executed.
- If this sale breaks the prior monthly pattern, it could indicate a shift in insider outlook.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001628280-26-068892 |
| Document: 0001628280-26-068892-index.html | 0001628280-26-068892 |
| Document: 0001628280-26-068892.txt | 0001628280-26-068892 |
Track record
47 reports on ROKU
5 of 9 bullish or bearish reports moved the stock their way by T+1. Best: +11.72% at T+60 after the Jun 15, 2026 report. 9 of 9 went positive at some point.
Filters
- Nov 6, 20264d ago 25-NSE Neutral 6/10 Entry $160.21 Now $160.52 +0.19% due Nov 10
- Nov 6, 20264d ago 8-K Mixed 8/10 Entry $160.21 Now $160.52 +0.19% due Nov 10
- Nov 3, 20267d ago Insider Cluster Neutral 2/10 Entry $162.77 to $160.37 Now $160.52 −1.38% ▼ −1.47% +2.93% vs SPY
- Nov 2, 20268d ago 144 Neutral 2/10 Viewing Entry $160.36 to $162.77 Now $160.52 +0.10% ▲ +1.50% −0.15% vs SPY
- Nov 2, 20268d ago 8-K Bullish 6/10 Entry $160.36 to $162.77 Now $160.52 +0.10% ▲ +1.50% −0.15% vs SPY
- Nov 2, 20268d ago 144 Neutral 2/10 Entry $160.36 to $162.77 Now $160.52 +0.10% ▲ +1.50% −0.15% vs SPY
- Oct 23, 202618d ago Institutional Cluster Bearish 4/10 Entry $158.58 to $157.23 Now $160.52 −1.22% ▲ +0.85% +1.56% vs SPY
- Oct 6, 20265w ago 425 Neutral 3/10 Entry $152.73 to $153.81 Now $160.52 +5.10% ▲ +0.71% +1.13% vs SPY
- Oct 6, 20265w ago 8-K Neutral 3/10 Entry $152.73 to $153.81 Now $160.52 +5.10% ▲ +0.71% +1.13% vs SPY
- Oct 5, 20265w ago Insider Cluster Neutral 3/10 Entry $152.06 to $152.73 Now $160.52 +5.56% ▲ +0.44% +0.68% vs SPY
US Market Status
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