Insider sales are immaterial relative to ROKU's market cap and show no unusual clustering pattern that would warrant concern. The 30-day sell total of ~$11M is trivial for an $18.3B company. Monitor next earnings call for commentary on fundamentals but no trade this filing as noise — no edge.
Price Chart
Executive Summary
CEO Anthony Wood sold $4.44M of stock and CFO Dan Jedda sold $858K — a five-day insider cluster totaling $5.30M at a company with an $18. This represents ~0.029% of ROKU's $18.3B market cap, well below the 0.1% materiality threshold. The sales are trivial relative to company size and, per academic literature, cluster sales carry weak informational signal even when involving C-suite executives. Sales are consistent with routine diversification or 10b5-1 plan activity rather than informed bearishness.
Key Financial Metrics
Key Facts
- CEO Anthony Wood sold 34.7K shares ($4.44M) on 2026-05-11
- CFO/COO Dan Jedda sold 7.0K shares ($858K) on 2026-05-15
- Total cluster value of $5.30M represents ~0.029% of $18.3B market cap
- Two insiders sold within a 5-day window; no open-market purchases in cluster
- Recent 30-day insider activity showed 4 prior sells totaling $5.7M
Financial Impact
Not specified
Risk Factors
- CEO selling near all-time-high stock highs could signal a peak, but size is too small to infer conviction
- Multiple recent filings show no matching insider purchases to offset sell signal
- C-suite sales without 10b5-1 context are a minor yellow flag at most
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-ROKU-1779141526484 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 9, 2026 22d ago | Insider Cluster | $154.12 $154.08 | ▼ −0.03% | ▲ +0.47% | $151.07 (−1.98%) |
Sep 3, 2026 28d ago | Insider Cluster | $155.59 $157.45 | ▲ +1.20% | ▲ +2.40% | $151.07 (−2.91%) |
Sep 1, 2026 4w ago | DEFM14A | $155.53 $152.90 | ▼ −1.69% | ▼ −1.77% | $151.07 (−2.87%) |
Aug 7, 2026 7w ago | Insider Cluster | $151.84 $158.31 | ▼ −4.26% | ▼ −4.31% | $151.07 (+0.51%) |
Aug 5, 2026 8w ago | Insider Cluster | $150.07 $153.68 | ▲ +2.41% | ▲ +1.19% | $151.07 (+0.67%) |
Jul 7, 2026 12w ago | Insider Cluster | $141.21 $141.76 | ▲ +0.39% | ▼ −0.16% | $151.07 (+6.98%) |
Jul 2, 2026 13w ago | Insider Cluster | $142.43 $140.26 | ▼ −1.52% | ▼ −2.45% | $151.07 (+6.07%) |
Jun 18, 2026 15w ago | 8-K | $135.20 $135.40 | ▲ +0.15% | ▲ +2.22% | $151.07 (+11.74%) |
Jun 16, 2026 15w ago | Insider Cluster | $137.29 $135.93 | ▲ +0.99% | ▼ −0.05% | $151.07 (−10.04%) |
Jun 15, 2026 15w ago | 425 | $137.95 $135.06 | ▼ −2.10% | ▲ +0.13% | $151.07 (+9.51%) |
US Market Status
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