Monitor for follow-up filings or increased selling volume; current activity is within typical insider trading patterns and not materially bearish given the $14.5B market cap (sales represent <0.01% of market cap).
Price Chart
Executive Summary
Multiple Roku executives, including the CEO, President of Media, and other C-suite leaders, engaged in share transactions over the past week. The only economically meaningful activity was open-market selling by three executives totaling approximately $769,000, while the majority of transactions were non-cash derivative exercises or gifts.
Key Financial Metrics
Key Facts
- President of Roku Media, Charles Collier, sold 1,715 shares for $171,500 in open-market transactions.
- President of Subscriptions, Gilbert Fuchsberg, sold 3,250 shares for $310,602.50.
- SVP & General Counsel Christopher Handman sold 2,999 shares for $286,614.43.
- CEO Anthony Wood gifted 61,216 shares (non-cash) and exercised 20,939 shares via derivative (non-cash).
- Other executives (Ozgen, Fuchsberg, Handman, Hunt) conducted non-cash derivative transactions (exercises or conversions).
- Total open-market sales: ~$769,000 across three insiders.
- Non-cash transactions account for the majority of volume but have no direct economic impact.
Financial Impact
$768,717 in open-market sales over 7 days
Risk Factors
- Perception of insider selling could weigh on sentiment if misinterpreted.
- Concentrated selling by multiple executives may raise questions, though dollar amount is small.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (9 trades, 7d window) | cluster-ROKU-1772836335517 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 9, 2026 22d ago | Insider Cluster | $154.12 $154.08 | ▼ −0.03% | ▲ +0.47% | $151.73 (−1.55%) |
Sep 3, 2026 28d ago | Insider Cluster | $155.59 $157.45 | ▲ +1.20% | ▲ +2.40% | $151.73 (−2.48%) |
Sep 1, 2026 4w ago | DEFM14A | $155.53 $152.90 | ▼ −1.69% | ▼ −1.77% | $151.73 (−2.44%) |
Aug 7, 2026 7w ago | Insider Cluster | $151.84 $158.31 | ▼ −4.26% | ▼ −4.31% | $151.73 (+0.07%) |
Aug 5, 2026 8w ago | Insider Cluster | $150.07 $153.68 | ▲ +2.41% | ▲ +1.19% | $151.73 (+1.11%) |
Jul 7, 2026 12w ago | Insider Cluster | $141.21 $141.76 | ▲ +0.39% | ▼ −0.16% | $151.73 (+7.45%) |
Jul 2, 2026 13w ago | Insider Cluster | $142.43 $140.26 | ▼ −1.52% | ▼ −2.45% | $151.73 (+6.53%) |
Jun 18, 2026 15w ago | 8-K | $135.20 $135.40 | ▲ +0.15% | ▲ +2.22% | $151.73 (+12.23%) |
Jun 16, 2026 15w ago | Insider Cluster | $137.29 $135.93 | ▲ +0.99% | ▼ −0.05% | $151.73 (−10.52%) |
Jun 15, 2026 15w ago | 425 | $137.95 $135.06 | ▼ −2.10% | ▲ +0.13% | $151.73 (+9.99%) |
US Market Status
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