The sell cluster is routine in scale (<0.01% of market cap) and structured like standard post-vesting option cash-outs by a media division executive. No material signal for traders — ignore on its own. Watch for any forthcoming earnings pre-release or material agreement filing that could have triggered the timing; absent that, this cluster does not warrant a directional trade.
Price Chart
Executive Summary
Three ROKU insiders (a Director, the President of Roku Media, and the VP/CAO) sold shares totaling $1.43M in the past week, led by the President selling ~$1.29M after exercising options. While the dollar value is ~0.007% of Roku's $21B market cap — immaterial in size — the cluster involves both C-suite and executives, which academics note is weakly directional for sells (liquidity/vesting-driven rather than informational). Historical calibration data on this ticker shows prior high-scoring bullish calls underperformed, and the T+20 calibration for this cluster's segment is poor, supporting a neutral-to-modest bearish tilt at most.
Key Financial Metrics
Key Facts
- Three insiders sold shares in a 7-day window: Director Neil Hunt ($65K), President/Media Charles Collier ($1.29M), and VP/CAO Matthew Banks ($77K)
- Total open-market sales: ~$1.43M, representing ~0.007% of Roku's $21B market cap
- Collier's sales followed same-day option exercises — both cash and non-cash — indicating a typical same-day cash-out pattern
- Historical reports on ROKU show high-scored bullish calls (scores 8) had negative T+5 average returns of -2% to -4%, and per-score calibration shows score-7-9 observed win rates well below 50%, suggesting the market discounts cluster sells at this company
Financial Impact
Total insider open-market sales of ~$1.43M — trivial relative to Roku's $21B market cap
Risk Factors
- If the cluster precedes a negative pre-announcement, the selling could retrospectively appear informed — but the dollar amount is too small to be a meaningful tell
- Historical model calibration on ROKU shows poor win rates for event-driven calls; routine neutral reads like this one had mixed T+5 outcomes
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-ROKU-1783490657890 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 9, 2026 22d ago | Insider Cluster | $154.12 $154.08 | ▼ −0.03% | ▲ +0.47% | $151.07 (−1.98%) |
Sep 3, 2026 28d ago | Insider Cluster | $155.59 $157.45 | ▲ +1.20% | ▲ +2.40% | $151.07 (−2.91%) |
Sep 1, 2026 4w ago | DEFM14A | $155.53 $152.90 | ▼ −1.69% | ▼ −1.77% | $151.07 (−2.87%) |
Aug 7, 2026 7w ago | Insider Cluster | $151.84 $158.31 | ▼ −4.26% | ▼ −4.31% | $151.07 (+0.51%) |
Aug 5, 2026 8w ago | Insider Cluster | $150.07 $153.68 | ▲ +2.41% | ▲ +1.19% | $151.07 (+0.67%) |
Jul 7, 2026 12w ago | Insider Cluster | $141.21 $141.76 | ▲ +0.39% | ▼ −0.16% | $151.07 (+6.98%) |
Jul 2, 2026 13w ago | Insider Cluster | $142.43 $140.26 | ▼ −1.52% | ▼ −2.45% | $151.07 (+6.07%) |
Jun 18, 2026 15w ago | 8-K | $135.20 $135.40 | ▲ +0.15% | ▲ +2.22% | $151.07 (+11.74%) |
Jun 16, 2026 15w ago | Insider Cluster | $137.29 $135.93 | ▲ +0.99% | ▼ −0.05% | $151.07 (−10.04%) |
Jun 15, 2026 15w ago | 425 | $137.95 $135.06 | ▼ −2.10% | ▲ +0.13% | $151.07 (+9.51%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access