Traders should watch for potential downward pressure on the stock, especially given the concentration of selling by senior executives. While not massive in dollar terms relative to market cap, the participation of the CEO, CFO, and President raises concerns about confidence in near-term prospects. Monitor upcoming earnings and guidance for confirmation of any softness.
Price Chart
Executive Summary
Roku insiders sold $22.53M in stock over a 7-day period, led by President Charles Collier who sold 205.8K shares for $21.61M. CEO Anthony Wood and CFO Dan Jedda also sold smaller amounts, with Wood's activity following a derivative conversion. The total volume represents 0.14% of Roku's $16.1B market cap, indicating notable insider selling by top executives.
Key Financial Metrics
Key Facts
- Insider cluster involves three executives: CEO, CFO, and President of Roku Media.
- Total value of open-market sales: $22.53M over 7 days.
- Charles Collier, President, sold 205.8K shares for $21.61M, representing the vast majority of the total value.
- CEO Anthony Wood sold 1,749 shares for $172K; also reported two derivative conversions (50K shares each) at $0 value (non-cash).
- CFO Dan Jedda sold 7,000 shares for $749K.
- Total insider sales represent 0.14% of Roku's $16.1B market cap.
Financial Impact
$22.53M in open-market sales by insiders over 7 days (0.14% of market cap)
Risk Factors
- Perception of insider pessimism, particularly from the President selling over $21M in shares.
- Potential for negative market reaction despite relatively modest total volume.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-ROKU-1776377528885 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 9, 2026 22d ago | Insider Cluster | $154.12 $154.08 | ▼ −0.03% | ▲ +0.47% | $151.26 (−1.86%) |
Sep 3, 2026 28d ago | Insider Cluster | $155.59 $157.45 | ▲ +1.20% | ▲ +2.40% | $151.26 (−2.78%) |
Sep 1, 2026 4w ago | DEFM14A | $155.53 $152.90 | ▼ −1.69% | ▼ −1.77% | $151.26 (−2.75%) |
Aug 7, 2026 7w ago | Insider Cluster | $151.84 $158.31 | ▼ −4.26% | ▼ −4.31% | $151.26 (+0.38%) |
Aug 5, 2026 8w ago | Insider Cluster | $150.07 $153.68 | ▲ +2.41% | ▲ +1.19% | $151.26 (+0.79%) |
Jul 7, 2026 12w ago | Insider Cluster | $141.21 $141.76 | ▲ +0.39% | ▼ −0.16% | $151.26 (+7.12%) |
Jul 2, 2026 13w ago | Insider Cluster | $142.43 $140.26 | ▼ −1.52% | ▼ −2.45% | $151.26 (+6.20%) |
Jun 18, 2026 15w ago | 8-K | $135.20 $135.40 | ▲ +0.15% | ▲ +2.22% | $151.26 (+11.88%) |
Jun 16, 2026 15w ago | Insider Cluster | $137.29 $135.93 | ▲ +0.99% | ▼ −0.05% | $151.26 (−10.18%) |
Jun 15, 2026 15w ago | 425 | $137.95 $135.06 | ▼ −2.10% | ▲ +0.13% | $151.26 (+9.65%) |
US Market Status
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