This appears to be a routine, pre-scheduled sale under Rule 10b5-1 or similar plan; no immediate concern for traders. Monitor for any deviation in volume or cessation of sales, which could signal a change in insider sentiment.
Price Chart
Executive Summary
Neil Hunt, a director at Roku, filed a Form 144 to sell up to 2,000 shares, valued at approximately $191,000 based on recent market prices. This is part of a series of monthly sales, with identical 2,000-share transactions reported in January, February, and March 2026, suggesting a pre-arranged trading plan.
Key Facts
- Reporting owner: Neil Hunt, Director of Roku
- Number of shares: 2,000
- Approximate value: $191,087 (based on $95.54/share)
- Filing date: April 1, 2026
- Pattern of identical 2,000-share monthly sales since January 2026
- Shares to be sold via Merrill Lynch
Financial Impact
Approximately $191,000 in potential dilution or market impact, negligible relative to Roku's $13.9B market cap
Risk Factors
- Minimal near-term selling pressure from this single filing
- Potential for broader insider sentiment shift if similar sales increase in frequency or volume
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001628280-26-022810 |
| Document: 0001628280-26-022810-index.html | 0001628280-26-022810 |
| Document: 0001628280-26-022810.txt | 0001628280-26-022810 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 9, 2026 22d ago | Insider Cluster | $154.12 $154.08 | ▼ −0.03% | ▲ +0.47% | $151.07 (−1.98%) |
Sep 3, 2026 28d ago | Insider Cluster | $155.59 $157.45 | ▲ +1.20% | ▲ +2.40% | $151.07 (−2.91%) |
Sep 1, 2026 4w ago | DEFM14A | $155.53 $152.90 | ▼ −1.69% | ▼ −1.77% | $151.07 (−2.87%) |
Aug 7, 2026 7w ago | Insider Cluster | $151.84 $158.31 | ▼ −4.26% | ▼ −4.31% | $151.07 (+0.51%) |
Aug 5, 2026 8w ago | Insider Cluster | $150.07 $153.68 | ▲ +2.41% | ▲ +1.19% | $151.07 (+0.67%) |
Jul 7, 2026 12w ago | Insider Cluster | $141.21 $141.76 | ▲ +0.39% | ▼ −0.16% | $151.07 (+6.98%) |
Jul 2, 2026 13w ago | Insider Cluster | $142.43 $140.26 | ▼ −1.52% | ▼ −2.45% | $151.07 (+6.07%) |
Jun 18, 2026 15w ago | 8-K | $135.20 $135.40 | ▲ +0.15% | ▲ +2.22% | $151.07 (+11.74%) |
Jun 16, 2026 15w ago | Insider Cluster | $137.29 $135.93 | ▲ +0.99% | ▼ −0.05% | $151.07 (−10.04%) |
Jun 15, 2026 15w ago | 425 | $137.95 $135.06 | ▼ −2.10% | ▲ +0.13% | $151.07 (+9.51%) |
US Market Status
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