Insider Cluster (3 insiders) ·Filed Sep 1, 2026

NOW

ServiceNow, Inc.
NEUTRAL
Impact 2/10
Horizonimmediate Processed1mo ago
Insider cluster: 2 insiders, $1.4M total
Actionable Insight • Neutral

This insider cluster is too small to be informative. Monitor upcoming earnings (likely late October) for any fundamental changes, but this filing alone does not warrant any trading action.

DirectionNeutral
Confidencehigh
Horizonimmediate
Latest settled — T+20d
NOW ▼ -1.72% at T+20d
NEUTRAL call ✗ call lost -1.72% · α vs SPY -1.38% · entry $136.35 → $134.01
Next anchor: T+60d in 8w
Entry anchored
Sep 1, 06:29 PM ET
via 1-min bar
T+1d
+6.64%
call +6.64% · α +5.60%
$145.41
settled 4w ago
T+5d
-3.80%
call -3.80% · α -2.84%
$131.17
settled 23d ago
T+20d
-1.72%
call -1.72% · α -1.38%
$134.01
settled 2d ago
T+60d
—
call — · α —
—
in 8w

Price Chart

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Executive Summary

Two senior executives and a director sold small amounts of ServiceNow stock totaling ~$1.75M, representing less than 0.001% of the company's $153B market cap. These sales are trivial relative to company size and carry no informational signal. The cluster is routine and does not indicate any material change in business outlook.

Key Financial Metrics

Direction
selling
Total Value
$1.7M
Insiders
3

Key Facts

  • Total open-market sales of ~$1.75M across three insiders over a 5-day window
  • Sales represent less than 0.001% of ServiceNow's $153B market cap
  • Insiders include Chief People & AI Enablement Officer, President of Global Customer Ops, and a Director
  • No 10b5-1 plan or regular pattern identified; amounts are immaterial

Financial Impact

~$1.75M in insider sales, negligible relative to $153B market cap

Risk Factors

  • Insider sales at these tiny levels are not predictive of stock movement
  • No material risk identified from this filing

Market Snapshot

Exchange
NYSE
Sector
Services-Prepackaged Software
Analyst Consensus
89% bullish (55 analysts)

Investment Themes

Cloud & SaaS

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-NOW-1788301796561
9 reports for NOW
Performance horizon
100% Hit rate 3 of 3 directional calls best @ T+60▲ +30.23%Jul 1, 2026
Filters
Rows
Reports for NOW — sortable, filterable
TypeNow
Sep 1, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$136.35 $134.01▼ −1.72%▼ −1.38%$135.78 (−0.42%)
Jul 24, 2026
10w ago
Institutional Cluster
MIXED ★ 4/10
$98.78 $128.48▲ +30.07%▲ +26.44%$135.78 (+37.46%)
Jul 1, 2026
13w ago
ANALYST-UPGRADE
BULLISH ★ 2/10
$105.80 $115.76▲ +9.41%▲ +11.60%$135.78 (+28.34%)
May 19, 2026
19w ago
Insider Cluster
NEUTRAL ★ 3/10
$101.66 $101.33▼ −0.32%▼ −2.59%$135.78 (+33.56%)
May 19, 2026
19w ago
Insider Cluster
NEUTRAL ★ 3/10
$101.66 $101.33▼ −0.32%▼ −2.59%$135.78 (+33.56%)
May 15, 2026
19w ago
8-K
NEUTRAL ★ 5/10
$103.21 $104.15▲ +0.91%▼ −1.28%$135.78 (+31.56%)
May 11, 2026
20w ago
DEFA14A
NEUTRAL ★ 3/10
$91.32 $106.97▲ +17.14%▲ +17.44%$135.78 (+48.69%)
Apr 22, 2026
23w ago
8-K
BULLISH ★ 8/10
$84.75 $103.30▲ +21.89%▲ +17.25%$135.78 (+60.21%)
Feb 23, 2026
31w ago
Insider Cluster
BULLISH ★ 7/10
$100.52 $110.72▲ +10.15%▲ +14.09%$135.78 (+35.08%)
Showing 9 of 9

US Market Status

Market Open — Closes in 3h 24m

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Report published Sep 1, 2026