The Guggenheim double upgrade adds bullish momentum into earnings on July 21, but heavy insider selling and a 57.3% short ratio recommend a cautious entry. Wait for price confirmation above $100 or a re-test of $95 support before adding position.
Price Chart
Executive Summary
Guggenheim double-upgraded ServiceNow (NOW) from Neutral to Buy with a $125 price target, implying 25.9% upside from the $99.28 close. The call aligns with a heavily bullish consensus where 48 of 54 analysts rate the stock Buy or Strong Buy, though Guggenheim's $125 PT sits below the $141 mean. NOW faces earnings on July 21, adding a near-term catalyst, but insider selling (five executives sold ~$1.9M in May) and institutional trimming by Bank of America and Tiger Global create a counterweight. Short interest stands at 57.3% of float, reflecting elevated bearish positioning. Guggenheim's 52% accuracy on 1,149 calls tempers the bullish signal. Net view: constructive but hedged by heavy insider and institutional outflows.
Impact Score
Consensus & Targets
Consensus is overwhelmingly bullish: 88.9% Buy (15 Strong Buy, 33 Buy), 9.3% Hold (5), and 1.9% Sell (1) from a total of 54 analysts. The direction is firmly positive, with no recent downgrades.
Mean price target is $141.48, median $135, high $236, low $85. Current price at $99.28 implies 42.5% upside to the mean. Guggenheim’s $125 PT is 11.7% below the mean and 7.4% below the median, putting it on the conservative side of consensus.
Recent Analyst Activity
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| 2026-07-01 | Guggenheim | upgrade | Buy | $125.00 |
| 2026-06-29 | BTIG | reiterate | Buy | $150.00 |
| 2026-06-15 | Benchmark | maintain | Buy | $130.00 |
| 2026-05-06 | Bernstein | maintain | Market Perform | $236.00 |
| 2026-05-05 | Macquarie | maintain | Neutral | $109.00 |
| 2026-05-05 | DA Davidson | maintain | Buy | $190.00 |
| 2026-05-05 | RBC Capital | reiterate | Outperform | $121.00 |
| 2026-05-05 | Barclays | maintain | Overweight | $134.00 |
| 2026-05-05 | Evercore ISI Group | maintain | Outperform | $150.00 |
| 2026-05-05 | Citizens | reiterate | Market Outperform | $157.00 |
In the last 30 days, there has been 1 upgrade (Guggenheim) and 0 downgrades. EPS revision activity is mixed: the current quarter saw 1 up and 1 down revision, while next fiscal year has 7 up vs 3 down, indicating modestly improving long-term estimates.
Firm Track Record — Guggenheim
Guggenheim accuracy: 52% on 1149 calls | avg return: 5.1%
Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.
| Firm | Accuracy | Calls | Avg Return | vs Average |
|---|---|---|---|---|
| Evercore ISI Group | 100% | 3/3 | 11.8% | top tier |
| Keybanc | 100% | 5/5 | -1.8% | top tier |
| Stifel | 83% | 5/6 | 11.1% | top tier |
| Baird | 83% | 5/6 | 10.4% | top tier |
| BMO Capital | 75% | 6/8 | 11.4% | top tier |
| Needham | 69% | 9/13 | 8.3% | top tier |
| Canaccord Genuity | 67% | 6/9 | 4.4% | top tier |
| UBS | 63% | 5/8 | -0.7% | top tier |
| Truist Securities | 60% | 3/5 | 7.1% | above average |
| Wells Fargo | 60% | 6/10 | 0.8% | above average |
Guggenheim has 52% accuracy on 1,149 analyst calls with an average return of 5.1%. This is below the top-tier firms covering NOW: Evercore ISI (100% on 3 calls, +11.8% avg return), Stifel (83% on 6, +11.1%), and Baird (83% on 6, +10.4%). Guggenheim's upgrade aligns with the majority view, reducing its contrarian weight.
Earnings Estimates
Next earnings: Jul 21, 2026
| Period | EPS Est. | EPS Range | Revenue | Revisions (7d) |
|---|---|---|---|---|
| 0q | $0.86 | $0.74 — $0.92 | $3.9B | ↑1 ↓0 |
| +1q | $1.09 | $0.88 — $1.20 | $4.1B | ↑0 ↓0 |
| 0y | $4.12 | $3.64 — $4.33 | $16.2B | ↑0 ↓0 |
| +1y | $5.03 | $4.21 — $5.32 | $19.2B | ↑0 ↓0 |
Cross-Platform Signals
Insider activity is bearish: 5 sell trades in May totalling ~$1.9M (including $1.48M from Sands Anita M), with no insider buys. Congressional trades are minor (one buy, one sell). Institutional shifts show trimming by Bank of America (-26.7%), near exit by Capital Research (-98.7%), exit by Norges Bank, and new entry by AKRE Capital. Tiger Global trimmed 29.5%. Short interest is elevated at 57.3% of float. The sell-side upgrade is diverging from insider and institutional outflows.
Investment Themes
Documents Analyzed
Report based on filing metadata.
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 1, 2026 4w ago | Insider Cluster | $136.35 $134.01 | ▼ −1.72% | ▼ −1.38% | $136.35 (+0.00%) |
Jul 24, 2026 10w ago | Institutional Cluster | $98.78 $128.48 | ▲ +30.07% | ▲ +26.44% | $136.35 (+38.03%) |
Jul 1, 2026 13w ago | ANALYST-UPGRADE | $105.80 $115.76 | ▲ +9.41% | ▲ +11.60% | $136.35 (+28.88%) |
May 19, 2026 19w ago | Insider Cluster | $101.66 $101.33 | ▼ −0.32% | ▼ −2.59% | $136.35 (+34.12%) |
May 19, 2026 19w ago | Insider Cluster | $101.66 $101.33 | ▼ −0.32% | ▼ −2.59% | $136.35 (+34.12%) |
May 15, 2026 19w ago | 8-K | $103.21 $104.15 | ▲ +0.91% | ▼ −1.28% | $136.35 (+32.11%) |
May 11, 2026 20w ago | DEFA14A | $91.32 $106.97 | ▲ +17.14% | ▲ +17.44% | $136.35 (+49.31%) |
Apr 22, 2026 23w ago | 8-K | $84.75 $103.30 | ▲ +21.89% | ▲ +17.25% | $136.35 (+60.89%) |
Feb 23, 2026 31w ago | Insider Cluster | $100.52 $110.72 | ▲ +10.15% | ▲ +14.09% | $136.35 (+35.65%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access