ANALYST-DOWNGRADE

NKE

NIKE, Inc.
BEARISH
Impact 5/10
Processed4mo ago SECanalyst-NKE-wellsfar-20260508
Wells Fargo double downgrade: Overweight → Equal-Weight
Actionable Insight ▼ Bearish

The Wells Fargo downgrade adds a credible top-tier call to an already bearish analyst consensus. With earnings on June 24, negative revision momentum, and high short interest, traders should consider reducing long exposure or using options to hedge against downside.

DirectionBearish
Final — all horizons settled through T+60d
NKE ▼ -3.41% at T+60d
SHORT call ✓ call won +3.41% · α vs SPY +6.13% · entry $44.15 → $42.64
Entry anchored
May 8, 2026
via day open
T+1d
-3.97%
call +3.97% · α +4.20%
$42.40
settled 5mo ago
T+5d
-4.82%
call +4.82% · α +6.28%
$42.02
settled 5mo ago
T+20d
-2.64%
call +2.64% · α +2.67%
$42.98
settled 4mo ago
T+60d
-3.41%
call +3.41% · α +6.13%
$42.64
settled 8w ago

Price Chart

Loading chart...

Executive Summary

Wells Fargo double downgraded Apple from Overweight to Equal-Weight on May 8, 2026, cutting its price target by 18% to $45, implying just 1.3% upside from the current $44.41. The downgrade extends a string of bearish revisions from major firms, including HSBC, Goldman Sachs, JP Morgan, and Piper Sandler, with zero upgrades in the past 30 days. Wells Fargo boasts a 55% accuracy rate on 6,035 calls, making this a credible contrarian signal against a consensus still skewed 51% Buy (23 of 45 analysts). The mean price target of $61.08 implies 37.5% upside, but the low end ($23) and median ($55.80) reveal wide dispersion. EPS estimates have been slashed: current-year revisions down 23 vs. 8 up, next-year down 31 vs. 1 up in the last 30 days. While insider buying from CEO Tim Cook and others has been heavy, institutional flows are largely exiting—Bank of America trimmed 45.5%, and two major funds closed positions. Short interest stands at a high 58.4%, aligning with the analyst downgrade. With earnings due June 24, traders should view this downgrade as a reinforcing bearish signal amid deteriorating fundamentals and diverging insider/ institutional signals.

Impact Score

Base Score
3/7
LLM Adjustment
+2
Final Score
5/10

Consensus & Targets

Buy / Strong Buy
23 (51%)
Hold
20
Sell / Strong Sell
2
Total Analysts
33
Mean PT
$61.08
Median PT
$55.80
High PT
$120.00
Low PT
$23.00
Current Price
$44.41
Implied Upside
+37.5%

Of 45 analysts covering Apple, 23 (51%) rate it Buy or Strong Buy, 20 (44%) Hold, and 2 (4%) Sell. The consensus remains tilted bullish, but the recent wave of downgrades—including Wells Fargo, HSBC, Goldman Sachs, JP Morgan, and Piper Sandler—has shifted the tone sharply negative.

Mean price target is $61.08, median $55.80, high $120, low $23. Current price $44.41 implies 37.5% upside to the mean, but the median suggests only 25% upside. Wells Fargo’s $45 target is near the low end, ranking among the most bearish views alongside BNP Paribas’ $23 and HSBC’s $48.

Recent Analyst Activity

DateFirmActionRatingPrice Target
2026-05-08Wells FargodowngradeEqual-Weight$45.00
2026-04-13HSBCdowngradeHold$48.00
2026-04-10Piper SandlerdowngradeNeutral$50.00
2026-04-02Goldman SachsdowngradeNeutral$52.00
2026-04-01CitigroupmaintainNeutral$53.00
2026-04-01JP MorgandowngradeNeutral$52.00
2026-04-01BarclaysmaintainOverweight$67.00
2026-04-01BNP ParibasmaintainUnderperform$23.00
2026-04-01Piper SandlermaintainOverweight$60.00
2026-04-01Evercore ISI GroupmaintainOutperform$57.00

Over the past 30 days, Apple has seen 0 upgrades and 5 downgrades (Wells Fargo, HSBC, Piper Sandler, Goldman Sachs, JP Morgan). EPS revisions are heavily negative: current-year estimates have been revised down 23 times (vs. 8 up), and next-year estimates down 31 times (vs. 1 up) over the same period. The trend is decisively bearish.

Firm Track Record — Wells Fargo

Wells Fargo accuracy: 55% on 6035 calls | avg return: 3.6%

Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.

FirmAccuracyCallsAvg Returnvs Average
Wedbush67%2/30.2%top tier
TD Cowen60%3/52.5%above average
Williams Trading50%2/48.9%below average
Goldman Sachs50%2/410.1%below average
Keybanc50%1/22.3%below average
Oppenheimer50%1/24.3%below average
Citigroup43%3/72.2%below average
RBC Capital38%3/8-1.2%below average
Evercore ISI Group33%2/60.7%below average
BMO Capital33%1/3-5.1%below average

Wells Fargo has a 55% accuracy rate on 6,035 scored calls with an average return of 3.6%, outperforming most peers covering Apple. Among firms with significant coverage, Wedbush (67% on 3 calls) and TD Cowen (60% on 5) lead, while BofA (22% on 9) and Telsey Advisory Group (22% on 18) trail. Wells Fargo’s above-average accuracy amplifies the downgrade’s impact.

Earnings Estimates

Next earnings: Jun 24, 2026

PeriodEPS Est.EPS RangeRevenueRevisions (7d)
0y$1.50$1.38 — $1.70$46.3B↑0 ↓0
+1y$1.85$1.51 — $2.35$46.6B↑0 ↓0
0q$0.11$0.05 — $0.16$10.8B↑0 ↓0
+1q$0.45$0.39 — $0.51$11.5B↑1 ↓0

Cross-Platform Signals

Insider Trades (90d)
5 buys / 0 sells
Institutional
BANK OF AMERICA CORP /DE/ — trim (-45.5%)
Institutional
NORGES BANK — new
Institutional
Fund 1 Investments, LLC — exit (-100%)
Short Interest
Short: 3,533,464 | Exempt: 1,536 | TRF Vol: 6,050,762 | Short Ratio: 58.4% | Off-exchange volume (dark pool + OTC)

Insider trading shows heavy bullish activity: CEO Tim Cook bought $1.06M, Hill Elliott made two $1M purchases, and other insiders added $673K combined—all since April 7. However, institutional flows are diverging: Bank of America trimmed 45.5% of its position, Renaissance Technologies and a Norges Bank entity exited completely. Short interest is elevated at 58.4% of float, indicating strong bearish bets. The analyst downgrade converges with institutional selling and short interest, despite insider buying.

Investment Themes

Consumer & Retail

Documents Analyzed

Report based on filing metadata.

26 reports for NKE
Performance horizon
75% Hit rate 9 of 12 directional calls best @ T+60▲ +26.31%Feb 28, 2026
Filters
Rows
Reports for NKE — sortable, filterable
TypeNow
Sep 25, 2026
7d ago
ANALYST-DOWNGRADE
BEARISH ★ 5/10
—awaiting T+5——
Sep 22, 2026
10d ago
ANALYST-UPGRADE
BULLISH ★ 4/10
$36.10 $35.84▼ −0.72%▲ +0.28%$32.31 (−10.48%)
Sep 14, 2026
17d ago
ANALYST-DOWNGRADE
BEARISH ★ 5/10
$37.05 $36.10▲ +2.56%▲ +2.67%$32.31 (+12.78%)
Sep 10, 2026
21d ago
Insider Cluster
NEUTRAL ★ 4/10
$36.80 $35.51▼ −3.51%▼ −3.28%$32.31 (−12.19%)
Sep 9, 2026
23d ago
ANALYST-UPGRADE
BULLISH ★ 4/10
$37.35 $35.78▼ −4.20%▼ −3.55%$32.31 (−13.48%)
Aug 26, 2026
5w ago
ANALYST-DOWNGRADE
BEARISH ★ 5/10
$38.59 $38.24▲ +0.91%▲ +0.79%$32.31 (+16.26%)
Aug 11, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$41.32 $40.06▼ −3.05%▼ −2.65%$32.31 (−21.79%)
Aug 10, 2026
7w ago
8-K
NEUTRAL ★ 2/10
$41.32 $40.06▼ −3.05%▼ −2.65%$32.31 (−21.79%)
Aug 7, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$41.70 $40.73▼ −2.33%▼ −2.72%$32.31 (−22.51%)
Aug 5, 2026
8w ago
Court Ruling
BEARISH ★ 4/10
$42.44 $40.50▲ +4.57%▲ +4.92%$32.31 (+23.85%)
Showing 10 of 26

US Market Status

Market Open — Closes in 6h 24m

Subscribe to SecBot

Get Real-Time SEC Filing Intelligence

Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.

Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access
Report published May 8, 2026