ANALYST-UPGRADE ·Filed Oct 2, 2026

NKE

NIKE, Inc.
BULLISH
Impact 4/10
Processed16d 9h ago SECanalyst-NKE-freedomb-20261002
Freedom Broker double upgrade: Sell → Buy
Latest settled — T+5d
NKE ▲ +4.09% at T+5d
LONG call ✓ call won +4.09% · α vs SPY +3.67% · entry $33.96 → $35.35
Next anchor: T+20d in 11d
Latest observation: T+10 +9.21% FF3 residual α
Entry anchored
Oct 2, 04:11 PM ET
via 1-min bar
T+1d
+1.91%
call +1.91% · α +1.36%
$34.61
settled 14d ago
T+5d
+4.09%
call +4.09% · α +3.67%
$35.35
settled 10d ago
T+20d
—
call — · α —
—
in 11d
T+60d
—
call — · α —
—
in 2mo

Price Chart

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Executive Summary

Freedom Broker double upgrade: Sell → Buy

Impact Score

Base Score
3/7
LLM Adjustment
+0
Final Score
4/10

Consensus & Targets

Buy / Strong Buy
18 (39%)
Hold
25
Sell / Strong Sell
3
Total Analysts
36
Mean PT
$45.63
Median PT
$42.50
High PT
$94.00
Low PT
$23.00
Current Price
$35.15
Implied Upside
+29.8%

Recent Analyst Activity

DateFirmActionRatingPrice Target
2026-10-02Freedom BrokerupgradeBuy$51.00
2026-10-02UBSmaintainNeutral$34.00
2026-10-02Telsey Advisory GroupmaintainMarket Perform$35.00
2026-10-02CitigroupmaintainNeutral$32.00
2026-10-02Morgan StanleymaintainUnderweight$27.00
2026-10-02BNP ParibasreiterateUnderperform$19.00
2026-10-02Goldman SachsmaintainNeutral$30.00
2026-10-02JP MorganmaintainUnderweight$33.00
2026-10-02Truist SecuritiesmaintainHold$29.00
2026-10-02Wells FargomaintainEqual-Weight$30.00

Firm Track Record — Freedom Broker

Freedom Broker accuracy: 66% on 68 calls | avg return: 11.8%

Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.

FirmAccuracyCallsAvg Returnvs Average
Wedbush67%2/30.2%top tier
TD Cowen60%3/52.5%above average
Williams Trading50%2/48.9%below average
Goldman Sachs50%2/410.1%below average
Keybanc50%1/22.3%below average
Oppenheimer50%1/24.3%below average
Citigroup43%3/72.2%below average
RBC Capital38%3/8-1.2%below average
Evercore ISI Group33%2/60.7%below average
BMO Capital33%1/3-5.1%below average

Earnings Estimates

PeriodEPS Est.EPS RangeRevenueRevisions (7d)
0q$0.45$0.35 — $0.54$11.8B↑0 ↓0
+1q$0.45$0.45 — $0.45$11.1B↑0 ↓0
0y$1.60$1.50 — $1.70$45.3B↑0 ↓0
+1y$2.10$1.50 — $3.22$46.8B↑0 ↓0

Cross-Platform Signals

Insider Trades (90d)
0 buys / 5 sells
Congressional
Gilbert Cisneros (democrat) — sell $15,001 - $50,000
Congressional
Kevin Hern (republican) — sell $1,001 - $15,000
Congressional
Ro Khanna (democrat) — sell $1,001 - $15,000
Institutional
Envestnet Portfolio Solutions, Inc. — doubled (214%)
Institutional
JPMORGAN CHASE & CO — trim (-65.7%)
Institutional
Capital Research Global Investors — near_exit (-81.6%)
Short Interest
Short: 19,793,595 | Exempt: 44,318 | TRF Vol: 31,981,489 | Short Ratio: 61.9% | Off-exchange volume (dark pool + OTC)

Investment Themes

Consumer & Retail

Documents Analyzed

Report based on filing metadata.

27 reports for NKE
Performance horizon
77% Hit rate 10 of 13 directional calls best @ T+60▲ +26.31%Feb 28, 2026
Filters
Rows
Reports for NKE — sortable, filterable
TypeNow
Oct 2, 2026
16d ago
ANALYST-UPGRADE
BULLISH ★ 4/10
$33.96 $35.35▲ +4.09%▲ +3.67%$37.13 (+9.33%)
Sep 25, 2026
23d ago
ANALYST-DOWNGRADE
BEARISH ★ 5/10
—awaiting T+5——
Sep 22, 2026
26d ago
ANALYST-UPGRADE
BULLISH ★ 4/10
$36.10 $35.84▼ −0.72%▲ +0.28%$37.13 (+2.85%)
Sep 14, 2026
4w ago
ANALYST-DOWNGRADE
BEARISH ★ 5/10
$37.05 $36.10▲ +2.56%▲ +2.67%$37.13 (−0.22%)
Sep 10, 2026
5w ago
Insider Cluster
NEUTRAL ★ 4/10
$36.80 $35.51▼ −3.51%▼ −3.28%$37.13 (+0.90%)
Sep 9, 2026
5w ago
ANALYST-UPGRADE
BULLISH ★ 4/10
$37.35 $35.78▼ −4.20%▼ −3.55%$37.13 (−0.59%)
Aug 26, 2026
7w ago
ANALYST-DOWNGRADE
BEARISH ★ 5/10
$38.59 $38.24▲ +0.91%▲ +0.79%$37.13 (+3.78%)
Aug 11, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$41.32 $40.06▼ −3.05%▼ −2.65%$37.13 (−10.14%)
Aug 10, 2026
9w ago
8-K
NEUTRAL ★ 2/10
$41.32 $40.06▼ −3.05%▼ −2.65%$37.13 (−10.14%)
Aug 7, 2026
10w ago
Insider Cluster
NEUTRAL ★ 2/10
$41.70 $40.73▼ −2.33%▼ −2.72%$37.13 (−10.96%)
Showing 10 of 27

US Market Status

Market Closed — Opens in 6h 35m

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Report published Oct 2, 2026