8-K ·Filed Jun 30, 2026

NKE

NIKE, Inc.
BEARISH
Impact 6/10
Horizondays Processed3mo ago SEC0000320187-26-000076
8-K Item 2.02: Earnings release
Actionable Insight ▼ Bearish

The massive headline EPS beat is entirely artificial due to a one-time tariff recovery; the market is likely to look through it and focus on the deteriorating top-line trends (NIKE Direct -7%, Converse -32%) and absence of guidance. Expect initial volatility followed by selling pressure as the underlying demand weakness is priced in. Monitor upcoming analyst calls for any restructuring or demand recovery signals.

DirectionBearish
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
NKE ▼ -16.42% at T+60d
SHORT call ✓ call won +16.42% · α vs SPY +19.29% · entry $43.06 → $35.99
Entry anchored
Jun 30, 04:15 PM ET
via exchange tick
T+1d
+2.39%
call -2.39% · α -2.52%
$44.09
settled 3mo ago
T+5d
+0.35%
call -0.35% · α -0.09%
$43.21
settled 3mo ago
T+20d
+0.37%
call -0.37% · α -2.56%
$43.22
settled 2mo ago
T+60d
-16.42%
call +16.42% · α +19.29%
$35.99
settled 8d ago

Price Chart

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Executive Summary

Nike reported fiscal Q4 2026 revenue of $10.97B (down 1% YoY) and GAAP diluted EPS of $0.72, which includes a $0.52 one-time benefit from IEEPA tariff recovery. Excluding that benefit, adjusted EPS was ~$0.20, still above the $0.11 consensus, but the underlying business weakened with NIKE Direct down 7% and Converse down 32%. No guidance was provided, and management cited 'continued top-line headwinds' and challenged sell-through.

Key Financial Metrics

EPS
$0.72
est $0.11 · +554.5%
Revenue
$11.0B
-1.1% YoY
Rating
beat
Gross Margin
49.2%

Key Facts

  • Q4 revenue $10.97B, down 1% reported and 4% currency-neutral YoY
  • GAAP diluted EPS $0.72 vs consensus $0.11, but includes $0.52 one-time IEEPA tariff recovery
  • NIKE Direct revenue fell 7% (digital -12%, owned stores -7%)
  • Converse revenue plunged 32% reported (-34% currency-neutral)
  • Full-year net income declined 3% to $3.1B; diluted EPS $2.10 (down 3%)
  • No forward guidance provided; management noted 'sell-through remains challenged'
  • Gross margin expanded 890bps to 49.2%, almost entirely due to $986M tariff recovery benefit
  • Company returned $609M in dividends in Q4; share repurchases of $123M for FY26

Financial Impact

Q4 EPS beat by $0.61 vs consensus, but $0.52 is non-recurring; revenue missed internal expectations? (in-line per company). Underlying operating weakness persists.

revenueepsnike direct revenueconverse revenuegross margin

Risk Factors

  • Continued decline in NIKE Direct and Converse sales signals brand weakness
  • One-time tariff recovery inflates margins and EPS, masking operational deterioration
  • Greater China revenue down 12% reported (-17% currency-neutral) remains a structural headwind
  • No guidance raises uncertainty about near-term recovery trajectory

Market Snapshot

Exchange
NYSE
Sector
Rubber & Plastics Footwear
Analyst Consensus
49% bullish (45 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 6 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0000320187-26-000076
Document: nke-20260630.htm0000320187-26-000076
Document: 0000320187-26-000076-index-headers.html0000320187-26-000076
Document: 0000320187-26-000076-index.html0000320187-26-000076
Document: 0000320187-26-000076.txt0000320187-26-000076
8-K Data (Synthetic)0000320187-26-000076
26 reports for NKE
Performance horizon
75% Hit rate 9 of 12 directional calls best @ T+60▲ +26.31%Feb 28, 2026
Filters
Rows
Reports for NKE — sortable, filterable
TypeNow
Sep 25, 2026
7d ago
ANALYST-DOWNGRADE
BEARISH ★ 5/10
—awaiting T+5——
Sep 22, 2026
10d ago
ANALYST-UPGRADE
BULLISH ★ 4/10
$36.10 $35.84▼ −0.72%▲ +0.28%$33.17 (−8.12%)
Sep 14, 2026
17d ago
ANALYST-DOWNGRADE
BEARISH ★ 5/10
$37.05 $36.10▲ +2.56%▲ +2.67%$33.17 (+10.47%)
Sep 10, 2026
21d ago
Insider Cluster
NEUTRAL ★ 4/10
$36.80 $35.51▼ −3.51%▼ −3.28%$33.17 (−9.86%)
Sep 9, 2026
23d ago
ANALYST-UPGRADE
BULLISH ★ 4/10
$37.35 $35.78▼ −4.20%▼ −3.55%$33.17 (−11.19%)
Aug 26, 2026
5w ago
ANALYST-DOWNGRADE
BEARISH ★ 5/10
$38.59 $38.24▲ +0.91%▲ +0.79%$33.17 (+14.05%)
Aug 11, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$41.32 $40.06▼ −3.05%▼ −2.65%$33.17 (−19.72%)
Aug 10, 2026
7w ago
8-K
NEUTRAL ★ 2/10
$41.32 $40.06▼ −3.05%▼ −2.65%$33.17 (−19.72%)
Aug 7, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$41.70 $40.73▼ −2.33%▼ −2.72%$33.17 (−20.46%)
Aug 5, 2026
8w ago
Court Ruling
BEARISH ★ 4/10
$42.44 $40.50▲ +4.57%▲ +4.92%$33.17 (+21.84%)
Showing 10 of 26

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